How Travis Scott Balances Family Life: Fatherhood and Finance

Being a supremely talented artist is not as easy as most would assume. This becomes even more complex when someone becomes a father at 25! Yes, I’m talking about Travis Scott, and it’s wonderful how he has been balancing his fatherhood with his financial goals at this young age. 

The Dual Life of Travis Scott

We all know how Travis Scott became one of the most popular rap artists in the last few years. Sold-out shows are his signature these days, and by now he has amassed a net worth of over $80 million! 

However, put all the celebrity life pointers aside and you’ll find how amazing of a father Travis is! It’s not often that we see young people being enthusiastic about parenting, but Travis Scott seems to balance his career and family life exceptionally well.

Family Values and Parenting Style

Travis Scott believes in a natural approach when it comes to parenting his daughter “Stormi” and son, “Aire Webster.” Even though he and Kylie Jenner have parted ways, their love remains intact for the children as parents. Scott says Stormi is one of the best people he has ever met and she’s his best friend.

 

 

 

 

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Moreover, Travis expressed that being a father is far more beautiful than he had imagined. We’ve seen Travis going out with his daughter a lot! Even though Travis Scott and Kylie Jenner don’t stay together all the time, it doesn’t feel like the children lack any sort of attention. 

"I never thought I could just like love something so hard you know. It's crazy."

- Travis Scott to Ellen DeGeneres about his daughter

Unlike most other parted parents, Scott and Jenner show up together in shows and events, with their children, and that’s something is missing in the current society. So, Scott doesn’t only parent well, but he also sends a message to society about how children should be treated and how relationships should be cared for. 

Financial Literacy and Responsibility

As we mentioned earlier, being a talented artist is not so simple. You don’t just have to be creative, you’ll also need to know how to manage your finances for the future. Studies suggest that having several income sources is a good way of wealth management, and Travis Scott seems to follow the same. 

Travis Scott earns a ton of money from his houseful concerts and album sales. Alongside that, he keeps getting endorsement deals with established brands and often releases his own line of products through them. 

For example, Travis collaborated with McDonalds back in 2020, and it was so successful that a few of the restaurants ran out of ingredients serving these! Other than this, Travis has also collaborated with brands like Dior & Nike with his own sneaker lines. These were also incredibly successful, and their resale values skyrocketed afterward.

Investments For The Future

Other than collaborations and endorsements, Travis Scott has invested heavily in two of his companies, and he also has a rich real estate portfolio. Have a look- 

Cacti-

Cacti is Travis Scott’s Hard Seltzer brand and it’s made out of premium blue agave imported from Mexico. Launched back in 2021, Cacti gained an insane amount of popularity among fans and consumers. However, it was discontinued the same year. Nevertheless, this year, Travis Scott launched Cacti products again and so far, it looks like the Seltzer brand has a stable future ahead. 

Cactus Jack Records- 

Celebrities, especially artists having their own production house is not something new. This is an easy way to cap all the profits and also opens the door to investing in other artists, especially the upcoming ones. Up until now, Cactus Jack Records has worked with the likes of Sheck Wes, Don Toliver, SoFayGo, Smokepurpp, and Malu Trevejo.

This Record label earns from various streams, including merchandise sales, concert tours, and royalties. According to reports, Cactus Jack Records generated a whopping $53.9 million in revenue from Travis Scott’s Astroworld tour back in 2019.

Real Estate-

Travis Scott doesn’t have a lot of real estate properties around the states, but the ones he owns are pretty damn valuable! As of 2024, Travis Scott owns 3 properties in total; one is in Brentwood, LA, the other one is in Houston Texas, and lastly, he has a property in Beverly Hills which is co-owned by his ex-girlfriend Kylie Jenner. 

All of these houses have a reported value of over $50 million in total and as real estate investments, they’re only supposed to grow!

Balancing Life & Fame: A Challenge

So far in his career, Travis Scott has received endless support from his ex-girlfriend Kylie Jenner, and his kids are blessings to him. Hence it’s very important to be with the family. 

However, as an artist, Travis Scott is one of the highest-earning and most influential rappers globally, and he has to maintain it as well. In this era, it’s quite a challenge to take care of both sides of life, but Travis manages himself really well alongside his family and prosperous career. 

 

 

 

 

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Even though some fans question if Travis Scott is a good father or not, it looks like he loves being a father, and that’s the beauty of a family-oriented person, and his ex-girlfriend Kylie Jenner also agrees on the same note. 

In reality, most people, especially the crazy-successful ones fail in relationships and parenting, and in this era, having a kid leads to a commitment that most people avoid. 

 

 

 

 

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Seeing Travis Scott managing everything from kids to career, and that too at such a young age, only makes us realize that everything is possible if someone is willing enough.