Kendrick Lamar

Kendrick Lamar Duckworth aka K-Dot aka Kendrick Lamar is a 17-time Grammy-winning rapper and songwriter hailing from the neighborhoods of Compton, California. The rapper piled up millions of dollars through music sales, collaborations, and endorsements throughout his career. A sneak peek of his chest of fortune can be seen in his recent eight-figure Brentwood Estate purchase and a classic car collection.

While Lamar’s fourth studio album “DAMN (2017)” has been certified triple platinum by the RIAA, his collaboration with Travis Scott on the track “Goosebumps (2016)” was a major feat in both of the artist’s career, securing their only Diamond certification from the RIAA. Besides his music profile, Kendrick has also minted millions by partnering up with major brands and even invested in music start-ups.  

What Is Kendrick Lamar’s Net Worth?

As of 2024, Kendrick Lamar has a net worth of $140 million.

Kendrick Lamar is an American rapper who went on to become one of the highest-paid musicians in the late ‘10s. Kendrick’s net worth gained momentum back at the start of 2017 earning a total of $99 million in just three years. Up until 2023, the “Big Stepper” MC totaled around $250 million while the profits from 2018 alone amassed a whopping $60 million figure mostly from his album sales and music tours. 

Additionally to top that off, Lamar became the 4th highest hip-hop touring artist of all time due to the 2023 “Big Steppers Tour” grossing more than $110.9 million. However, the rapper only pocketed a certain percentage of the total money which is still significant.  
Aside from his stunning singles like “Not Like Us” which amassed $280,000 in its first week, Kendrick also mints millions of dollars from various brand endorsements and investments alone with companies like Nike, American Express, etc. Lamar, just like his fellow rappers, has been keeping tabs on making fortunes via real estate investments and now has a multi-million dollar real estate portfolio.  

What Is Kendrick Lamar’s Claim To Fame?

Kendrick Lamar's fame is built on his outstanding abilities and ground-breaking work in the music industry creating his unique footprints in the hip-hop industry. 

• Good Kid, M.A.A.D City: Kendrick’s first major exposure came back in October 2012 with his studio album “Good Kid, M.A.A.D City”, which solidified his standing in the hip-hop community. The album quickly snatched the #1 spot on the US R&B/Hip-Hop chart and #2 on the "Billboard" 200 chart. As for sales, over 1.1 million album copies were sold in the U.S. market alone. Moreover, in 2022, Rolling Stones called it the greatest concept album of all time. The only letdown was not winning the Grammys despite being nominated in 5 categories, a shocker for sure.    
• To Pimp a Butterfly: Fast forwarding a couple of years came Lamar’s career breakout moment in 2015. With the release of his “To Pimp a Butterfly” album, the rapper was praised for his work and “groundbreaking” creativity that bends all the rules of general hip-hop culture. Showered with compliments from fans and critics, Kendrick’s 2015 album reached the #1 spot on the "Billboard" 200 chart in the U.S. while the cherry on top was winning five Grammys for the album. 

“This is for hip-hop, we will live forever. Believe that.” - Kendrick Lamar in his Grammy acceptance speech. 

• Damn: The next big thing contributing to Lamar’s uprise was due to his 2017 album “Damn”. The album quickly climbed the Billboard 200 chart securing the #1 spot in the US. Moreover, the single “Humble” from the album ended up at the top of both the Billboard Hot 100 and US R&B/Hip-Hop charts. The album even got platinum certified by May, of the same year. He also made history by being the first non-jazz or classical artist to ever win the Pulitzer Prize for Music in 2018 for his “Damn” album. 
• Beef With Drake: 2024 has been interesting for Lamar as the feud between him and Drake rekindled to make headlines. The lyrical deathmatch started back in March this year with the song called “Like That”. Lamar started the whole fiasco stating his standing in the “Big Three”. He even compared himself to be better than Drake while making a solid notion of him outliving the “Champagnepapi”. Recently, Lamar’s diss track “Not Like Us” blew up on a big scale reaching 300 million streams on Spotify in just 35 days. Not only that but Kendrick’s trolling tactics in his diss track might have ignited a new chapter between Lamar & Drake’s feud. 

What Businesses Does Kendrick Lamar Owns Or Is A Part Of?

Although Lamar’s main focus has been his music throughout his career, he did explore the business world to a certain extent unlocking new fields to mint dollars. He also promised back in 2017, to have total control over any type of partnerships in the future.

“I promise myself any type of venture or partnership I’m doing with a brand I have to have 100% be in control of how I want the proceeds to go and the look and the creative process and actually what it’s saying.” - Lamar during a Forbes under 30 summit in 2017.

• PGLang, LLC: Co-founded by Kendrick Lamar and Dave Free in 2020, PGLang, LLC is an American entertainment powerhouse that spread its claws to different directions in the industry from record labels to advertising agencies. Whether it's featuring upcoming talents like Baby Keem or collaborating with esteemed brands such as CaLvin Klein, PGLang, LLC has done it all. The company even won six Cannes Lions Awards including the Special Award for Independent Agency of the Year – Craft in 2023. 
• Top Dawg Entertainment: Before his move up to PGLang, LLC, Kendrick had been a part of the “Top Dawg Entertainment” record label for 15 years before leaving in 2022. Reports suggest that he even became a part owner in the company and possibly played a major role in the company’s ongoing operations. However, Lamar’s stakes in the company have been kept media-proof. The only viable data available is “TDE’s” $3.5 million yearly revenue. 
• EngineEars: Launched in 2020 by Grammy winner Derek “MixedByAli” Ali, “EngineEars” became a promising playground for music-tech startups. Kendrick along with other artists like DJ Khaled, Roddy Ricch, Mustard, and more have been recruited as investors which ended up in a $1 Million Pre-Seed round of investing in 2021. Recently, in February 2024, “EngineEars” has unveiled raising $7.5 million in a seed funding round. 

What Brands Has Kendrick Lamar Endorsed?

Kendrick Lamar's net worth is also a result of his collaboration with a variety of brands over his career. Take a look at some of Kendrick Lamar’s participation in major brand collaborations and sponsorships. 

• Nike: Kendrick Lamar collaborated with Nike on multiple occasions starting back in 2017. Lamar and Nike even released special edition sneakers such as the Kendrick Lamar x Nike Cortez and the Kendrick Lamar x Nike React Element. Lamar even created an ad with the brand “Just Be Better” as a tribute to the NBA G.O.A.T Kobe Bryant back in 2021. Kendrick’s diss track might have bit Drake in the ass as Drake’s NOCTA x Nike Hot Step 2 sales took a big hit. On the other end, the feud between Lamar and Drake proved to be a win-win situation for Nike. 
• American Express: Kendrick Lamar has been part of American Express' Platinum Card marketing campaigns since 2016. He was even featured in a commercial with NBA legend Shaquille O'Neal in the same year. 
• Reebok: Kendrick Lamar partnered with Reebok before his Nike deal and launched a series of limited-edition sneakers, including the Kendrick Lamar x Reebok Classic Leather and the Kendrick Lamar x Reebok Ventilator. As for the contract figures, it has been kept off-limits from public knowledge. 
• Beats by Dre: Kendrick Lamar has been featured in multiple commercials and promotional campaigns for Beats by Dre headphones back in 2014, 2018, and 2019. 
• Calvin Klein: Lamar’s PGLang, LLC has been involved with renowned brand Calvin Klein and even worked in a campaign starring artists such as Baby Keem, Brent Faiyaz, and many more back in 2021. 

How Kendrick Lamar Spends His Millions?

The majority of Lamar’s earnings go into his investment in real estate and automotive collection. Thus, revealing his fondness for a comfortable and luxurious lifestyle. Let’s take a closer look at his spending habits, which are set in millions. 

How Many Houses Does Kendrick Lamar Own?

Kendrick’s beef might have escalated on a different level as the “Big Stepper” artist is making big leaps in acquiring eight-figure-worth properties to challenge Drake’s property portfolio. 

• Calabasas Mansion: Kendrick Lamar's luxurious 6,800 sq ft home in Calabasas, California, cost him $2.65 million back in 2017. His Calabasas property also has some A-lister neighbors, most famously Kim Kardashian and Kanye West. The ex-couple bought an estate back in 2016 near Lamar’s mansion.  
• Manhattan Beach Mansion: Another property in Lamar’s portfolio is a mansion in Manhattan that he bought in 2019 for a whopping $9.7 million boasting a 5,350 sq ft space. Moreover, this property acquisition was an off-market deal for Kendrick.  
• Bel-Air Estate: Lamar bought this 8,000 sqft estate back in 2022 for $15.9 million built by famed architect Edward Fickett in 1951. 
• Brooklyn Penthouse: One of Lamar's most recent real estate investments was in 2023 for a 4-bedroom apartment in Brooklyn, NY for which he paid a staggering $8.6 million. As a bonus, the 10-story building has some famous celebrities such as Ed Sheeran, Matt Damon, and Amy Schumer. 
• Brentwood Estate: Kendrick’s real estate portfolio keeps getting bigger as he recently dropped a whopping $40 million figure for a 16,200 sq ft mansion in Brentwood, LA, in May 2024. This Napa Valley-inspired Farmhouse-style estate perfectly complements its distant ocean views. 

Besides this, the rapper previously owned a $523,000 home in Eastvale, California which he sold in 2021 for $800,000.

How Many Cars Does Kendrick Lamar Have in His Collection?

Just like his rapping genre, Kendrick’s taste in automobiles is much different than his fellow artists. He is an avid fan of American classics and the depth of Lamar’s car collection portrays the same message. 

• 1987 Buick Grand National Regal GNX: Among Lamar’s classic automotive lineup, the crown jewel has to be the 1987 Buick Grand National Regal GNX. Filled with nostalgia and memories of his father driving little Lamar from the hospital in the same model while listening to Big Daddy Kane is the reason for him to buy the car. 
• 1964 Chevrolet Impala Convertible: As any American classic fanatic would buy, Lamar owns a ‘64 Impala Convertible that matches his old-school persona. The rapper even featured the car in the music video “HUMBLE” back in 2017. 
• 1990 Cadillac Brougham: Another old-school ride to add to Kendrick’s garage is a 1990 Cadillac Brougham which was also a part of a cameo scene in the song “King Kunta” released in 2015. 
• 2017 BMW i8: The only exception in his classic collection is the 2017 BMW i8 boosting butterfly doors with a stunning blue exterior. Moreover, the car even appeared in the music video called “LOYALTY” featuring Rihanna in 2017. 

What Are Kendrick Lamar’s Charitable Contributions?

Kendrick Lamar has been involved in multiple charitable efforts and contributions during his career. Here are several instances where he has indicated support for various causes.

• $200K To Los Angeles Charities: Lamar’s most recent charity endeavors include a total of $200,000 donation to twenty Los Angeles charities and community initiatives backed up by PGLang and Tim Hinshaw’s Free Lunch. 
• Compton Unified School Donations: The “Not Like Us” singer has been frequently active with charity endeavors in his neighborhood of Compton for a long time. Up till now, the rapper has donated thousands of dollars to the Compton Unified School District’s sports, and after-school programs. Moreover, he even donated $50,000 to his high school’s music program in 2015. 
• Five-Stop World Tour For Charity: Back in 2014, Lamar went on a five-stop world tour that started in Toronto and ended in Compton. Reports suggest that all of the profits were donated to Habitat for Humanity and the city of Compton. 
• Red Cross Donations: Kendrick also donated thousands of dollars to the Red Cross and headlined a concert benefiting the homeless, women, children, and people in need in India. 

What’s Next For Kendrick Lamar?

RecThe recent feud with Drake might have worked in favor of Compton’s 35th Generational Icon. NFL, Apple Music, and Roc Nation recently announced that Kendrick Lamar will be headlining the 2025 Super Bowl Halftime Show on Feb. 9, 2025, at the Caesars Superdome in New Orleans.
The rapper also broke the news on his live-action comedy film with South Park co-creators Trey Parker and Matt Stone BACK IN April 2024. Featured by Paramount Pictures, the film is set to release in the Summer of 2025. 

Also Read:

• Travis Scott’s Net Worth
• J. Cole's Net Worth In 2024?
• Kanye West’s Net Worth