Morgan Wallen's Net Worth

Morgan Wallen is one of the biggest names in country music today, known for his deep Southern voice, catchy hits, and massive commercial success. Rising to fame after competing on The Voice in 2014, Wallen became a breakout star with his debut album If I Know Me, and later reached new heights with the record-breaking Dangerous: The Double Album. His chart-topping songs like “Whiskey Glasses,” “You Proof,” and “Last Night” have earned him millions of fans and solidified his place in the music industry. Morgan Wallen has earned significant wealth, thanks to sold-out tours, strong album sales, streaming revenue, and merchandise.

Beyond music, Wallen has also been involved in philanthropic efforts through his Morgan Wallen Foundation, supporting youth sports and music education programs. Despite facing controversies earlier in his career, he has continued to grow professionally and maintain his popularity. Here is a look at how he earns and how much more he could have achieved without the setbacks.

What is Morgan Wallen’s Net Worth?

As of July 2025, Morgan Wallen’s net worth is estimated to be $35 million.

His wealth stems from record sales, sold-out tours, streaming royalties, merchandise, and brand deals. With every new release, his fan base keeps growing, making him one of the highest-earning artists in country music today.

Wallen’s albums have been huge commercial successes. Dangerous: The Double Album spent 10 consecutive weeks at No. 1 on the Billboard 200 in 2022, becoming one of the longest-running chart-topping albums in recent years. One Thing at a Time debuted with 498 million streams in its first week and has since been certified 7x Platinum. His music regularly tops platforms like Spotify and Apple Music, generating strong streaming income alongside digital and physical sales.

Touring is another major part of Wallen’s earnings. His 2023-24 “One Night at a Time” world tour grossed over $250 million, making it one of the most successful country music tours ever. He continues to fill arenas and stadiums across the U.S. and beyond.
Wallen also earns from brand endorsements and product sales. He has partnered with Ryl Tea for his own iced tea brand and launched a line of apparel, adding to his growing business portfolio.

What Businesses Does Morgan Wallen Own or is a Part of?

Morgan Wallen’s ‘This Bar & Tennessee Kitchen’ spans six stories in downtown Nashville and is one of the largest celebrity-owned venues on Broadway, drawing fans with live music, exclusive merchandise, and Southern cuisine inspired by his family recipes.

Morgan Wallen has grown beyond music and started businesses that show his Southern roots and growing influence. Here’s a look at them:

• This Bar & Tennessee Kitchen: In June 2024, Morgan Wallen opened This Bar & Tennessee Kitchen in downtown Nashville’s Lower Broadway district. The six-story venue spans around 30,000 square feet and features three live music stages, six bars, a rooftop deck, and a gift shop with exclusive Wallen merchandise. The restaurant is a partnership with TC Restaurant Group, known for running several celebrity-themed spots in Nashville. Wallen helped design the space and curates the branding, while TC manages daily operations. Although its neon sign was initially rejected by city officials due to past controversies, it was approved later in 2024. Wallen describes the venue as a tribute to his song “This Bar,” and it joins the growing list of artist-branded hotspots on Broadway.
• The Ryl Company: Morgan Wallen is a co-founder and partner in The Ryl Company, a beverage brand he launched alongside Blodin Ukella in 2022. The company introduced Ryl Tea, a zero-sugar, functional iced tea designed as a healthier alternative to traditional sweet tea. It is available in multiple flavors, including Peach, Raspberry, and Green Citrus. The company raised $15 million in Series B funding to expand its reach and product development. Its products are now sold in major retailers, including Wegmans, ShopRite, Whole Foods, and Sprouts, with national expansion underway.
• Field & Stream: In early 2024, Morgan Wallen became an investor and brand ambassador for Field & Stream, a historic outdoor lifestyle brand he co-acquired with Eric Church. They purchased both the retail and media rights, uniting the brand under one owner for the first time in 150 years. Wallen is actively involved in its relaunch and marketing.

What Brands Does Morgan Wallen Endorse?

Morgan Wallen’s “Wallen’s Sweet Tea” with Ryl Tea sold out within hours of launch, making it one of the quickest-selling celebrity beverage drops of 2023.

Morgan Wallen’s growing popularity has led to several brand endorsements. Let’s take a look at them:

• The Ryl Company: Morgan Wallen is the co-founder and brand ambassador of The Ryl Company, known for its iced tea brand, Ryl Tea. In early 2023, he partnered with the company to launch “Wallen’s Sweet Tea,” an all-natural, stevia-sweetened flavor inspired by his childhood memories. Wallen was actively involved in the taste-testing and branding process, and the product sold out within hours of its release.
• Boot Barn: Morgan Wallen has been a brand endorser for Boot Barn since July 2024. The company is a major sponsor of his "One Night At A Time 2024" tour, with the partnership including a sweepstakes offering concert tickets, airfare, hotel stay, and a Boot Barn gift card. The collaboration has boosted customer engagement and store traffic during tour stops, according to the Boot Barn CEO.
• Field & Stream: Morgan Wallen is a co-owner and brand ambassador of Field & Stream, an outdoor lifestyle brand he relaunched with Eric Church in January 2024. They acquired both the retail and media sides of the brand. Wallen is involved in plans to revive the magazine, expand the apparel line, grow its digital presence, and launch a music festival. His personal love for the outdoors and memories of reading Field & Stream as a child inspired his involvement.
• Kawasaki Motors Corp.: Kawasaki Motors Corp., U.S.A., is the official sponsor of Morgan Wallen's 2025 "I'm The Problem" tour. The partnership goes beyond standard sponsorship, aiming to connect with the shared fanbase of Kawasaki and Wallen. The tour began on June 20 in Houston, Texas, and includes 20 shows across the U.S. and Canada. The sponsorship features a nationwide sweepstakes where fans can win a Kawasaki NAV 4e and a Morgan Wallen VIP prize pack, along with Kawasaki-hosted events at select tour stops.

Assets and Lifestyle of Morgan Wallen

Morgan Wallen’s Real Estate Portfolio

Morgan Wallen has built a comfortable life offstage too, with a few impressive homes and properties to his name. Let’s take a look at his real estate holdings:

• Current Nashville Estate: In 2022, Morgan Wallen upgraded to a luxurious Nashville estate worth around $5.3 million, located in a gated community near downtown. The over 7,000-square-foot mansion includes six bedrooms and eight bathrooms, with high-end features such as a home theater, gym, game room, grand chef’s kitchen, and multiple entertainment spaces. The three-level home, accessible by elevator, also has a screened porch with retractable shades, an outdoor kitchen, a pool and spa, a cabana, and a fire pit. Additional highlights include a three-car garage with built-in storage, a versatile sunroom, and a large unfinished basement with 10-foot ceilings and its own entrance.
• Former Nashville Home: Morgan Wallen’s former home at 814B Horner Avenue in Nashville was purchased in April 2020 for about $700,000 and sold on July 8, 2021, for $835,000. The 2,700-square-foot property featured four bedrooms, three bathrooms, and a rooftop deck with skyline views and a wine bar. Inside, it had an open-concept layout, modern Southern styling, a private music studio, and unique design elements like a brick reclining couch in the bathroom and a tiled shower chaise lounge.

Vehicles Owned By Morgan Wallen Over The Years

Morgan Wallen’s vehicle collection over the years is relatively modest but stylish. Here is a quick look at his rides he has been seen with:

• Dodge Grand Caravan: Morgan Wallen used to drive a black Dodge Grand Caravan, which was one of his first vehicles, and he still keeps it in his garage as a reminder of those early days. In an old Facebook picture, Wallen stands next to the van, smiling. He called it their "radio tour bus" because of the many trips and memories made with it.
• Ford Super Duty F-250: Morgan Wallen has a white Ford Super Duty F-250 in his garage, upgraded with ROUSH features that give it a rugged appearance. He first gave fans a glimpse of the truck in September 2022 during a drive with his son, Indigo. Country star Luke Combs also owns a Ford Super Duty.
• GMC Yukon Denali: Morgan Wallen also drives a black GMC Yukon Denali. He is often seen in it around Nashville.

Morgan Wallen's car collection shows his love for simple yet sleek vehicles.

What's Next For Morgan Wallen?

Morgan Wallen is set for a busy 2025 as he promotes his fourth studio album, I'm the Problem, released on May 16, 2025. The 37-track album, featuring collaborations with Tate McRae, rapper and singer Post Malone, Hardy, and Eric Church, has already become the most-streamed country album on Spotify this year. In June, he kicked off his I’m the Problem Tour, a stadium run across 19 North American cities through September, joined by guests like Brooks & Dunn, Miranda Lambert, and Thomas Rhett. With so much momentum, fans eagerly look forward to what more he brings to the table in an already eventful year.

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