Travis Scott's Days Before Rodeo saw a 98% drop in Week 2 of sales

Travis Scott's Days Before Rodeo saw a 98% drop in Week 2 of sales

Share your thoughts on whether or not the numbers for week 1 were legit or not?

By Amanda Lee Swanson

Published Sep 18, 2024

Travis Scott's Days Before Rodeo saw a 98% drop in Week 2 of sales

In a bizarre turn of events, sales of the newly re-released mixtape by Travis Scott Days Before Rodeo, have dropped by about 98% in its second week on sale. While some of us might think this clearly means the week 1 numbers were either fabricated or illegitimate, that might not be the case.


The Buildup

Travis Scott's re-released Days Before Rodeo dropped back onto the scene with some serious heat, but still couldn’t knock Sabrina Carpenter off the top of the Billboard 200. Carpenter’s Short n' Sweet edged out Scott's project by just a few hundred copies, securing the No. 1 spot, while Scott landed at No. 2 with an impressive 361,000 units sold.
Travis and his label, Cactus Jack, didn't take that lying down, going as far as to write a letter to Billboard and Luminate disputing Sabrina’s win, among other accusations.


The Drop-off

But here’s where things get wild—week two saw Days Before Rodeo take a nosedive, with sales plummeting a jaw-dropping 98%. That’s one of the biggest drops in recent Billboard history, though it still managed to hang onto a spot in the top 10 for the week. From a No. 2 debut to falling all the way to No. 30, Scott’s album stayed in the conversation, even with that massive drop-off​.
Now, folks started speculating that the initial numbers might’ve been juiced—maybe some strategic merch bundles or heavy front-loading helped boost those early figures. But as Luminate stated in their response to Cactus Jack’s letter, they are standing by their count for the first week, confirming BOTH Sabrina’s and Travis’ numbers. The sharp decline is just another example of how albums hit hard out the gate and then cool off fast​.


So .. What now?

Despite dropping in sales by 98%, Days Before Rodeo managed to sell 7800 units in its second week. Might seem meager compared to week 1 numbers, but are solid numbers by themselves. Week 2 saw him being at #10. We gotta admit, this sums up Scott’s popularity perfectly, as a drop as insane as 98% couldn't drop him off the list .. or even the top 10!
Following the success of the launch, Travis is on tour, shaking grounds and minds everywhere. Read more about his latest tour, Circus Maximum, right here. 

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