Travis Scott and Kylie Jenner: Their Relationship Through the Lens of Social Media

Travis Scott and Kylie Jenner: Their Relationship Through the Lens of Social Media

Travis Scott and Kylie Jenner’s relationship and how the power couple represented their 5-year-long relationship through social media.

By Amanda Lee Swanson

Published Oct 29, 2024

Travis Scott and Kylie Jenner: Their Relationship Through the Lens of Social Media

Table of Contents

  • Social Media’s Role in Shaping Travis & Kylie's Public Perception
  • Key Social Media Posts and Viral Moments
  • Fan Reactions and Viral Moments
  • How They Connect with Fans on Instagram and Twitter
  • Influence Over The Internet

In the digital era, few relationships have garnered as much attention as those of Travis Scott and Kylie Jenner. Their relationship, marked by high-profile moments and a substantial online following, has been shared with fans through meticulously curated social media posts. Platforms like Instagram and Twitter have allowed them to connect with fans while controlling their narrative, turning their relationship into a social media phenomenon. 


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Social Media’s Role in Shaping Travis & Kylie's Public Perception

For celebrities like Travis and Kylie, social media is both a communication channel and a powerful brand-building tool. As one of the most-followed individuals on Instagram, with over 396 million followers as of October 2024, Kylie has a massive audience that closely watches every update. Travis Scott with around 58.4 million Instagram followers often shares glimpses into his life with Kylie and their daughter, Stormi. By selectively sharing moments, they used social media central to show off how they were viewed as a couple.


Key Social Media Posts and Viral Moments

  • Stormi’s Birth Announcement - February 4, 2018

Following months of secrecy, Kylie shocked fans by announcing the birth of her daughter, Stormi Webster, on February 4, 2018, through a heartfelt Instagram post and an 11-minute YouTube video titled “To Our Daughter.” The post quickly went viral, amassing over 15 million likes within 24 hours, one of the highest at that time becoming a major social media event, and currently holds over 18 million likes. 

  • First Halloween Family Costume - October 31, 2018

On Halloween in 2018, Travis and Kylie shared an Instagram post of the family dressed as butterflies, a reference to Travis’s hit song “Butterfly Effect.” This post received nearly 8 million likes and quickly went viral, with fans commenting on how it portrayed them as a close-knit family. Since then, Halloween family costumes have become a tradition for the couple, creating a sense of continuity and authenticity in their online presence.

  • “Wifey” Birthday Tribute - April 30, 2019

On Kylie Jenner’s birthday in 2019, Travis shared an Instagram post calling her “wifey,” sparking marriage rumors and creating a media frenzy. The post received over 7 million likes, and “wifey” trended on Twitter, with fans speculating about the status of Travis & Kylie’s relationship. This post illustrated how a single word could drive engagement, garnering over 100,000 comments on Instagram as fans debated the seriousness of their relationship.

  • Stormi’s First Birthday Bash - February 1, 2019

On February 1, 2019, Kylie and Travis hosted an extravagant birthday party for Stormi, themed “StormiWorld,” inspired by Travis’s “Astroworld” album. They shared the celebration on Instagram, with photos and videos that went viral under the hashtag #StormiWorld, amassing over 10 million views and becoming a popular trending topic. This post reinforced their image as a high-profile family, with fans commenting on the luxurious display and discussing their parenting style.

  • Split and Reconciliation Rumors - October 2019

In October 2019, Travis and Kylie announced a temporary split, sparking rumors and leading to a flood of speculation on social media. Both posted cryptic messages on their Instagram Stories, leaving fans searching for clues about their relationship status. Kylie later clarified on Twitter, “Travis and I are on great terms, and our main focus right now is Stormi,” which received over 200,000 likes, indicating widespread engagement in their relationship. 

  • Co-Parenting Easter Post - April 12, 2020

On Easter Sunday in 2020, Travis and Kylie posted a family photo celebrating the holiday together, sparking fresh speculation about their relationship. Travis captioned the photo “Family Forever,” reigniting rumors of reconciliation. The post garnered over 9 million likes on Kylie’s Instagram, while #FamilyForever trended on Twitter as fans shared their thoughts on a potential reunion.

  • Birth of Aire - February 2022

The birth of their second child, Aire, was another high-profile moment on social media. Kylie shared a heartfelt Instagram post with a simple caption that quickly became a trending topic. This announcement added another layer to their public image as a family, with fans eagerly commenting and sharing their excitement.

  • Second Split Announcement - Late 2022

By late 2022, rumors of a second breakup surfaced, and soon after, both Kylie and Travis confirmed they were taking time apart. The social media reactions ranged from supportive messages to fan theories speculating on the reasons behind Travis & Kylie’s split, leading to trending hashtags and extensive media attention.


Fan Reactions and Viral Moments

Each time Travis and Kylie share moments together, fans react with fervor, dissecting every detail. In August 2021, Kylie shared a video on Instagram of her and Stormi dancing to Travis’s single “FRANCHISE”. The video, which accumulated over 12 million views within a day, fueled fan conversations about their relationship status and co-parenting dynamic. The phrase #KylieAndTravis quickly began trending, with fans creating memes and discussions about their chemistry.


How They Connect with Fans on Instagram and Twitter

Kylie and Travis frequently share behind-the-scenes moments and candid interactions with fans, especially on Instagram Stories. In January 2022, Travis shared a story with the caption “Big plans coming,” which sparked fan speculation about a potential collaboration with Kylie. The story received significant fan attention, with reposts and discussions across social media, leading fans to feel like they were getting an insider look at the couple’s lives.

Their joint brand ventures also serve to connect with fans on a deeper level. Kylie’s appearances in Travis’s “Astroworld” content - both on social media and in promotional materials - further cemented their image as a power couple. In April 2022, when Travis promoted Kylie’s latest makeup launch, fans celebrated their support for each other, contributing to a more positive and supportive online perception.


Influence Over The Internet

Travis Scott & Kylie Jenner’s 5-year long relationship has shown the couple’s mastery of controlling their relationship’s narrative through social media, making every post a potential viral moment. From Stormi’s birth announcement to joint brand collaborations, each Instagram post and tweet has helped shape how fans viewed them as a couple and as co-parents. Their ability to keep fans engaged through social media highlights how they’ve transformed their past and present relationship into a public spectacle, turning their lives into content that continuously captivates the entertainment world.


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