Tyler Perry's "Divorce in the Black" Drives Unprecedented Prime Video Sign-Ups

Tyler Perry’s “Divorce in the Black” has become an Amazon Prime Video sensation and can now be considered one of the platform’s biggest hits. During the first four days, the film accumulated more than 498 million minutes of watch time, positioning it as the No. 3 movie on Nielsen’s Top 10 streaming lists for the July 8-14 viewing period. This translates to approximately 3.5 million views, given the film’s nearly 2.5-hour runtime.

A Prime Video breakthrough

Perry’s latest thriller film, was the most successful Amazon MGM Studios film in terms of subscriber growth, having not only drawn millions of viewers but also sparked an extraordinary spike in Prime Video sign-ups. This compelling storyline further highlights Perry's capacity to establish extensive, engaging results that will bring the streaming service sustenance and future success.

A star-studded drama with universal appeal

Divorce in the Black, which stars Meagan Good as the determined young bank worker Ava and Cory Hardrict as her husband Dallas, tells a story of emotional upheaval and startling discoveries. The narrative explores Ava's path from empowerment to heartbreak as she learns the truth about her husband's dark secrets, which not only destroyed their marriage but also derailed her search for true love. The film's writer, director, and producer, Perry, crafts a gripping story that connects with viewers.

Setting the stage for future success

The movie, produced by Tyler Perry's four-film contract with Amazon Studios, exemplifies the potential of captivating storytelling to boost audience engagement and platform growth. While Amazon has not provided particular subscription numbers, the impact of Perry's film is apparent through its continuous gratitude messages. Perry will remain at Amazon Studios as part of this collaboration and is expected to contribute fresh ideas that will alter the media and entertainment industries. This triumph sets a high standard for the studio's upcoming releases and follows in the footsteps of earlier Amazon bestsellers like Road House.