Travis Scott’s Inner Circle: Celebrities He’s Close To and Collaborates With!

Travis Scott's immense rise to fame is as much a story of raw talent as it is of powerful relationships that have fueled his success. From his high-profile relationship with Kylie Jenner to his deep musical bonds with icons like Kanye West and Kid Cudi, Travis has surrounded himself with a network of influential figures.

Whether it’s collaborating with Drake on chart-topping hits or taking creative cues from his mentor Kanye, these personal and professional connections have been instrumental in propelling him to the top of the hip-hop world. His ability to fuse friendship with artistry has made him a cultural phenomenon, breaking boundaries in both music and fashion industries 

Also Read

• Travis Scott and Kid Cudi: A Friendship That Redefined Modern Rap
• Travis Scott’s Creative Process: How He Crafts His Albums

Celebrities Travis Scott Is Closest To: 

Kylie Jenner

Scott’s on-and-off partner and the mother of his two children, Stormi and Aire Webster. Their relationship has been a focal point of media attention and helped Travis Scott remain in the limelight in the following ways.

• Increased Media Attention: As a member of the Kardashian-Jenner family, Kylie Jenner is constantly in the media spotlight. When she and Travis began dating in 2017, his personal life became of intense public interest. This attention elevated his visibility, bringing him into the mainstream celebrity sphere, where fans and media outlets began to follow his every move.
• Access to a Broader Audience: Kylie’s massive social media following—over 300 million followers on Instagram alone—opened up a direct channel to a different demographic. Her posts featuring Travis and their life together helped him reach a broader, more global audience.
• Boost in Branding and Business Opportunities: The Jenner-Kardashian brand is synonymous with successful ventures in beauty, fashion, and lifestyle. Being associated with Kylie Jenner enhanced Travis Scott’s own brand, making him more appealing to top-tier companies. This led to high-profile partnerships, such as his lucrative collaborations with Nike and McDonald’s, positioning him as a cultural icon beyond music.
• Increased Merchandising Power: Kylie’s influence on social media marketing and consumer culture likely contributed to Travis Scott’s success with his own merchandise. His Astroworld tour merch became a cultural phenomenon, driving significant revenue. 

Kanye West

Travis Scott’s partnership with Kanye West was a crucial moment in his career, providing him with both mentorship and career-defining opportunities. Here’s how this partnership contributed to Travis Scott’s rise to fame and financial success.

Mentorship and Creative Influence

• Kanye’s Influence on Travis’s Sound: Kanye West mentored Travis in the early stages of his career. Scott joined Kanye's G.O.O.D. Music label under the production wing Very G.O.O.D. Beats, giving him the much-needed opportunity. Travis refined his sound, blending his psychedelic style with Kanye's grand, experimental approach to music.
• Creative Freedom: Kanye encouraged Travis to embrace his unique sound, which blends elements of hip-hop, trap, and electronic music with his signature auto-tuned vocals. This influence was essential in helping Travis develop his own distinctive identity in the music industry.

Increased Exposure and Credibility

• Association with Kanye’s Brand: Kanye's status as a global icon in music and fashion gave Travis instant credibility and visibility. 
• Collaborations on Key Projects: Travis contributed to Kanye’s Yeezus album (2013), which was a critically acclaimed and influential project in hip-hop. The album's Metacritic score of 84/100 and debuting on number one on the Billboard 200 chart, selling 750,000 copies in the U.S. by 2022 is no small feat. It also received Platinum certification from the RIAA

Financial Success Through Collaborations

• Production Work for Kanye: Travis co-produced songs like "New Slaves" and "Guilt Trip" on Yeezus, earning royalties and production credits that added to his income.
• Co-Writing and Producing on Other Albums: Beyond Yeezus, Travis has collaborated on Kanye’s other projects, which resulted in royalties and long-term financial gains through the success of these tracks.

Concert and Tour Opportunities

• Touring Exposure: Kanye gave Travis significant exposure by bringing him on as a supporting act for the Yeezus Tour. This allowed Travis to perform in front of large audiences and build a fanbase much earlier than most up-and-coming artists. The tour was a massive success grossing $34.7 million from 33 shows in North America alone.

Brand Collaborations and Deals

• Impact on Travis’s Branding: Kanye’s influence extended beyond music, helping Travis secure fashion and brand deals. Kanye’s success in fashion, particularly with his Yeezy line, rubbed off on Travis, who later partnered with Nike, Jordan Brand, and other top fashion brands.

Joint Musical Success

• Collaborations Like "Piss On Your Grave": The song "Piss On Your Grave," from Travis Scott’s Rodeo album, featured Kanye West. Approximately 45 million streams for this song on Spotify resulted in Travis Scott making $135,000 to $225,000 (before platform cuts, label deductions, and splits with Kanye West). The album eventually went Platinum, improving Travis Scott’s image. 

Drake 

Travis Scott’s partnership with Drake has been incredibly influential in boosting his fame and earning him substantial financial rewards. The following are some of the events with Drake which helped Travis Scott gain traction in the industry.

• Sicko Mode Success: Scott’s collaboration with Drake, most notably on the smash hit "Sicko Mode," brought together two of the biggest names in hip-hop. The crucial details about the same are as under. 

Kid Cudi 

Travis Scott has often referred to Kid Cudi as one of his biggest inspirations, and their relationship has been incredibly influential in shaping both Travis’s music and career. Here are key ways in which Travis Scott has benefited from his connection with Kid Cudi.

The Weeknd

Travis Scott has greatly benefited from his relationship with The Weeknd, both musically and through their mutual influence in the industry. Here are the key ways in which this relationship has contributed to Travis Scott’s success.

Successful Music Collaborations:

• Hit Songs Together: Travis Scott and The Weeknd have collaborated on multiple songs that boosted both their profiles. Notably, they worked together on "Wake Up" from Travis’s 2018 album Astroworld. The same song helped Astroworld achieve triple platinum status and it has 270 million streams on Spotify alone, contributing to the overall success of Astroworld.

Touring Opportunities and Performance Exposure:

• Mutual Tours and Festivals: Travis Scott and The Weeknd have shared stages at major music festivals and events, which expanded Travis’s exposure to new audiences. The Weeknd’s fanbase, known for their loyalty, was introduced to Travis’s music through these live performances.

Conclusion 

Besides the above-mentioned celebrity connections, Travis Scott has also collaborated with many other artists like Young Thug (""Hot" and "Pick Up the Phone"), Quavo (from Migos), Future (3500), Post Malone ("Take What You Want”), Rihanna ("Never Let Me Go"), and even Metro Boomin ("Raindrops").