Travis Scott’s Fashion Collaborations: From Streetwear to High Fashion

Travis Scott’s journey from chart-topping musician to fashion icon has been shaped by collaborations with some of the most influential brands in both streetwear and high fashion. His ability to seamlessly blend rugged street style with luxury aesthetics has made his fashion partnerships some of the most sought-after and talked about. From his work with Nike to his first high-fashion collaboration with Helmut Lang, Scott has redefined what it means to be a style influencer.

Influence And Impact

Hip-hop star Travis Scott has redefined the relationship between music, culture, and fashion. His collaborations with major brands sell out within minutes, reflecting his deep influence over streetwear and luxury fashion alike. He has the rare ability to not just wear or endorse fashion but to actively shape trends. Whether it's his limited-edition sneakers or high-fashion collaborations, fans and fashion enthusiasts closely follow his style choices, often adopting them long before they hit the mainstream.

Moreover, Scott's influence extends beyond just clothing. His involvement in curating fashion collections, collaborating with prestigious fashion houses, and designing his own merchandise has paved the way for more artists to have a voice in the fashion industry. Travis Scott has shown that music artists can also be fashion innovators, blurring the lines between cultural influence and fashion design.

Ultimately, Travis Scott’s unique approach to fashion has helped make high-end fashion more relatable to a younger, urban audience while elevating streetwear to the luxury stage. His lasting impact on both industries continues to shape the future of fashion, making him a pivotal figure in the evolution of modern style.

Most Notable Collaborations

Here’s a deep dive into some of his most iconic collaborations and their lasting impact on both streetwear and high fashion.

• Nike (2017 – Present)

Scott’s most enduring and valuable collaboration has been with Nike and Jordan Brand, which began in 2017 with his take on the Air Force 1. His most iconic sneaker is the Air Jordan 1 featuring a flipped Swoosh, which has since become a staple in sneaker culture. His collaborations have expanded to include the Air Jordan 4, Air Jordan 6, Nike SB Dunk Low, and a range of apparel. These items remain some of the most sought-after pieces in the streetwear and resale market.

• Dior (2021)

Perhaps Scott’s most prestigious fashion collaboration came in 2021 when he partnered with Dior to create their Summer 2022 collection. Debuting at Paris Fashion Week, the collection was the first time Dior had worked with a musician to create a full runway line. The Dior x Cactus Jack collection featured oversized jackets, graphic tees, and accessories, blending Dior’s refinement with Scott’s streetwear edge. A standout piece was the B713 sneakers, which were priced at around $1,100.

• Fragment Design (2021)

In 2021, Scott teamed up with Hiroshi Fujiwara’s Fragment Design for a collaboration that included the coveted Air Jordan 1 Highs and Air Jordan 1 Lows. The accompanying apparel collection featured varsity jackets, skeleton hoodies, and items with original artwork from KAWS. The pieces were a hit, with Scott continuing to solidify his presence in both sneaker culture and high fashion.

• Helmut Lang (2017)

Travis Scott’s first venture into the world of high fashion came in 2017 when he collaborated with Helmut Lang. In a surprising collaboration, Scott teamed up with Helmut Lang, a brand revered for its minimalist designs. His collection referenced Lang’s classic Spring/Summer 2004 line, which celebrated the idea of urban cowboys, making Scott—who often references the rodeo—a perfect partner. The collaboration played with cowboy themes through the lens of high fashion.

• Audemars Piguet (2023)

Most recently, in 2023, Scott took his collaborations to the luxury watch world with Audemars Piguet. His limited-edition “chocolate AP” Royal Oak, made from brown ceramic, was a sleek and highly exclusive piece, with only 200 units produced. Alongside the watch, Scott released earth-toned merch, from hoodies to bathrobes, adorned with AP logos.

• Been Trill (2014)

Travis Scott’s first official fashion collaboration came in 2014 with streetwear collective Been Trill. The standout piece from the collaboration was a long-sleeve T-shirt featuring an all-over Real Tree camouflage design, echoing the aesthetic of Scott’s hit single “Upper Echelon.” His “La Flame” nickname appeared across the chest in Been Trill’s signature drippy font, while a flame logo adorned the back. Though Scott wasn’t the household name he is today, this early piece remains a grail for day-one fans of the rapper.

• Diamond Supply Co. (2016)

In 2016, Scott collaborated with Diamond Supply Co., a major name in streetwear, for a T-shirt design inspired by the iconic Southern graphic artists Pen & Pixel. Known for their work on ‘90s and early 2000s album covers, Pen & Pixel’s influence gave the collaboration a nostalgic edge that resonated with fans of both the brand and the rapper.

• Bape (2016)

Scott’s collaboration with Bape (A Bathing Ape) in 2016 solidified his streetwear icon status. The Travis Scott x Bape Shark Hoodie, which featured bold camo patterns and Bape’s signature shark graphic, became a sought-after piece among collectors. This collaboration highlighted his early influence in the streetwear scene, setting the stage for his future high-profile partnerships.

• Maharishi (2016)

Drawing inspiration from his debut album Rodeo, Scott partnered with British brand Maharishi to create the “Year of the Cowboy” collection. The standout piece was a tour jacket featuring sheriff patches and detailed embroidery of Scott riding a bucking horse, perfectly encapsulating his wild West aesthetic.

• Ksubi (2017)

Later in 2017, Scott’s collection with Australian label Ksubi showcased his evolving style. The line featured distressed denim, bomber jackets, and hoodies emblazoned with flaming skulls and birds. Each piece was co-branded, with Scott’s signature flames added to Ksubi’s usual logo. To celebrate, Scott threw a launch party at Ksubi’s New York flagship, solidifying his place in fashion.

Other Notable Collaborations

• Readymade (2018): Created military-style tour merch for Scott’s Astroworld tour, including a cargo vest and pants.
• New Era x Houston Astros (2019): Scott remixed the Astros’ logo for a special New Era fitted cap, honoring his love for Houston.
• Sony PlayStation (2020): Scott partnered with PlayStation to release exclusive merch for the PlayStation 5 launch, including a varsity jacket, graphic T-shirts and sneakers.
• Uninterrupted (2020): During the pandemic, Scott collaborated with LeBron James’ Uninterrupted to design a T-shirt for the class of 2020, raising funds for the LeBron James Family Foundation and Feeding Texas.

Travis Scott’s journey in fashion has evolved from streetwear collaborations with Been Trill and Diamond Supply Co. to working with luxury fashion houses like Dior and Audemars Piguet. His ability to merge street culture with high fashion has earned him a prominent spot in the industry, making each collaboration highly anticipated and deeply coveted by fans and collectors alike. Through each project, Scott’s unique aesthetic and creative vision continue to influence both the fashion world and youth culture.