Selena Gomez

Selena Gomez has undeniably left her mark on the entertainment industry, captivating audiences worldwide with her versatile vocal talents and undeniable charisma. From humble beginnings as a child actress to becoming a global superstar and a billion-dollar musician, we are here to unveil the success she is able to reach as a businesswoman. 

Gomez has been focusing on her business empire since leaving the music industry after her last album “Rare” came out back in 2020. The star power and influence, she was able to achieve over the course of her career speak volumes. This article focuses on Selena's fortune she made over the years and the strategic steps taken to achieve the billion-dollar wealth. 

What is Selena Gomez's Net Worth?

As of the third quarter in 2024, Selena Gomez has a net worth of $1.3 billion and is one of four musicians who are billionaires.  

Selena Gomez recently joined the elite list of billionaire artists including Taylor Swift. Before launching her cosmetic line, "Rare Beauty," Gomez's net worth was $95 million in 2020. The meteoric growth (over $900 million) of her beauty brand and net worth over the last two years has made Selena one of the richest celebrities of her generation. Gomez made 80% of her money which is roughly $1.1 billion through her “Rare Beauty” brand where the wealth she earned through music is only a fraction of her net worth. According to a Bloomberg report, Selena even hired advisers to weigh selling Rare Beauty at a $2 billion valuation though she has no plans to sell it. 

Apart from her business empire, Selena's world tours made around over $100 million including “Stars Dance Tours” back in 2013 ( $35.3 million gross), and "Revival Tour" back in 2016 ($35.6 million gross). Gomez's music tours accounted for less than 5% of Gomez’s wealth, with album and record sales less than 2%. Besides that, movies, TV shows, and several brand endorsements have helped credit millions of dollars to her bank account. She earned around $3 million in total from Wizards of Waverly Place” and made around $6 million per season from Hulu’s “Only Murders in the Building,”, as reported by Variety.

What is Selena Gomez’s Claim to fame?

Selena Gomez gained fame primarily through her work as a musician, actor, and successful businesswoman. Here are the key factors that contributed to her rise to fame:

• Wizards of Waverly Place: Selena's role as Alex Russo in the Disney Channel series "Wizards of Waverly Place" catapulted her to stardom and garnered numerous awards and nominations. The show's popularity allowed Gomez to connect with a young audience and establish herself as a role model for aspiring actors and musicians.

• Kiss & Tell: As Gomez ventured into music, she proved that she was more than just a talented actress. Her debut album, "Kiss & Tell," topped the charts and introduced her unique sound to the world. The album went on to sell over 900,000 copies in the domestic market which was later certified Gold by the RIAA. 
• Rare Beauty: The next and most important period of her stardom bloomed in 2020 when she launched her beauty brand “Rare Beauty”. In the first year of its launch, Selena's “Rare Beuty” exploded in the market industry securing $100 million and ending 2023 with three-and-a-half times more revenue in sales. She used her music fanbase and created a huge wave that catapulted her fame and career to a whole new level eventually contributing to her recent billionaire milestone. 

What Businesses Does Selena Gomez Own Or Is A Part Of? 

The exponential growth in Selena Gomez's business empire was the major reason that her net worth reached an unbelievable scale. Also, earnings from TV series ["Only Murders in the Building (20 episodes)" ($12 million)]and Instagram posts ($1.735 million per post) have also contributed to her enormous wealth. 

• Rare Beauty: In its first year of launch in 2020, the company generated $100 million, and by 2023 alone, it had already surpassed $300 million in sales. As of 2024, the total valuation of "Rare Beauty" is known to be around $2 billion, and 1% of the profits go to Selena's foundation, the "Rare Impact Fund." The brand mainly focuses on makeup and skincare products that Selena personally endorses with other lifestyle products. 
• July Moon Productions: In July month of 2008, Selena became CEO of July Moon Productions, which started in partnership with XYZ Films. “13 Reasons Why”, “Selena + Chefs”, and “Living Undocumented” are some of his projects. As for financial details, the records have not been disclosed publicly. 
• Serendipity: In 2020, Selena invested in a premium ice cream brand inspired by Serendipity 3 Restaurant. According to the official website, thirteen flavors are available, and people love their taste. Unfortunately, the financial details of the brand haven't been publicly disclosed yet. 
• Wondermind: Co-founded by co-founded by Selena Gomez, Mandy Teefey, and Daniella Pierson in February 2022, Wondermind is a mental health startup that secured a $100 million valuation as of 2022 and raised $5 million in funds from tennis player Serena William's venture firm “Serena Ventures”. Later, Lightspeed Venture Partners and Sequoia Capital also joined the cause in raising the necessary funds. 

What Brands Has Selena Gomez Endorsed?

Selena Gomez has been the face of several international brands throughout her career, and after the success of "Rare Beauty," she has ceased endorsing other products as her brand has become immensely popular. Selena is also the highest paid-celebrity in 2024 when it comes to sponsored posts earning more than $2.5 million. 

• Adidas: As a global brand ambassador for the Adidas NEO label, Selena designed ranges for each season starting with summer/fall in 2013 and appeared in various ad campaigns. She even talked about the partnership stating, “It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself”.
• Puma: In 2017, Puma appointed Selena as the brand ambassador for its footwear collection, Phenom, with a $30 million endorsement deal for 2 years. Upon securing the deal, she even posted the news on her Instagram page saying, “Officially a part of the fam @puma #pumapartner.”
• Pantene: The shampoo brand signed Selena as its brand ambassador for the "Strong is Beautiful" campaign, showcasing the benefits of Pantene shampoo. As per reports, Selena is getting paid around $3 million per annum from the brand. 
• Louis Vuitton: Back in 2016 and 2019, the “Love On” singer collaborated with none other than Louis Vuitton and grabbed big-time advertisement campaigns each year becoming the face of Louis Vuitton. Reportedly Selena earned $10 million from the Louis Vuitton campaign. Shortly after her first LV experience, she shared a post stating, “THE absolute best in the game. Honestly knowing this man for two years, learning and growing. Thank you @nicolasghesquiere @louisvuitton 🙏🏽 #Revival”.
• Coca-Cola: Following the Louis Vuitton campaign, Selena was offered a TV "Share a Coke and a Song" campaign deal with Coca-Cola the same year. She even posted a snapshot with a bottle of Coca-Cola resulting in a total of 5.9 million likes and 233,000 comments that ruled Instagram that year. 
• Coach: Selena made a $10 million deal in 2016 with luxury brand Coach, leading to a successful partnership with ad campaigns and increased sales. There are some bags that she released with the coach under the Selena Gomez x Coach collection including a “Trail bag”, "The Belt Bag", “Grace Bag”, etc. 
• Sears: Back in 2009, Selena joined Sears - an American chain of department stores selling appliances, tools, clothing, and mattresses to feature in their back-to-school fashion ad campaign. She even made a three-and-a-half-minute commercial appearance in the “I'm Gonna Arrive” ad in 2009. 
• Borden Milk: A Texas-based Milk Products brand “Borden Milk” joined hands with then 16-year-old singing prodigy Selena Gomez as their pitchwoman back in 2009. She even made several appearances in “Borden Milk” commercials the same year. 
• Dream Out Loud: “Dream Out Loud” is a clothing line launched by Selena back in the fall of 2010. The collection features bohemian dresses, floral tops, jeans, skirts, jackets, etc. The clothing collection even secured $100 million in revenue by the end of 2011. 
• La’Mariette: Back in 2021, Selena struck a deal with her friend's company La'Mariette to launch an exclusive swimsuit lineup. The collection features six styles such as “The Selena Top & Selena Bottom”, “The Marie Top & Marie Bottom”, “The Gracie One Piece”, “The Selena Sarong & Wrap Top”, etc.  
• Our Place: The cookware company “Our Place” teamed up with Selena and launched an exclusive line of cookery items back in 2023. The materials are 100% post-consumer waste and a 10-in-one multi-functional design including an “Always Pan 2.0”, “Perfect Pot”, “Cookware set”, “Mini Always Pan”, “Mini Perfect Pot”, “Oven Pan”, etc. The brand also stated that 10% of profits from the sale of Gomez’s collection will go to her Rare Impact Fund. 
• Verizon: Verizon is an American telecommunications brand that has been involved with Selena a few times since 2013. She was part of their advertisement campaign in the same year and even was at the grand opening of the first Verizon Destination Store at the mall of America in Minneapolis.

How Does Selena Gomez Spend Her Millions?

Selena mostly spends her money on real estate and cars highlighting her high-class lifestyle status and fondness for luxury. Let's look at her real-estate portfolio, car collection, and other means of transportation she owns.

How many Houses Does Selena Gomez own?

This pop star has lived most of her life in the spotlight and in California. From the young age of 19, Selena started investing in properties across the United States and sold them every three to four years. Currently, she resides in a sprawling neighborhood of Encino, Los Angeles since 2020. Let’s take a look at all the properties owned by Gomez.

• Tarzana, California: In 2011, Selena bought this humongous estate for $2.175 million, and renovated the property, plus added 2,000 square feet more to it. Later, she sold it to Iggy Azalea for $3.45 million in 2014.
• Calabasas, California: In 2014, Selena Gomez bought a fancy house in Calabasas, California for $3.69 million. In 2020, she sold it to French Montana for more than $3.3 million.
• Fort Worth, Texas: Selena Gomez returned to her home state of Texas in 2015, purchasing an impressive 10,016-square-foot mansion. The mansion was eventually sold for $2.7 million in 2018.
• Encino, California: In 2020, Selena Gomez bought Tom Petty's big house in Encino for $4.9 million. Custom-built by Tom Petty and his first wife, Jane Benyo, the house also included Tom Petty's original recording studio space.

How Many Cars Does Selena Gomez Has In Her Car Collection?

"The Wolves" singer's car collection is as huge as her list of awards. From Fiat to Mercedes, there are cars of every type. However, we will discuss the top four cars from her garage and discuss others later.

Cars

• Mercedes-Benz S400 ($121,000): The actress owns an S-Class, which appears to be her daily driver. Selena is spotted several times running errands in the city in her luxurious S400.
• Cadillac Escalade ($75,000): Selena Gomez has a diverse car collection, including an American SUV, the Cadillac Escalade. This luxurious 8-seater is perfect for her trips to the red carpet and movie premieres.
• Range Rover Evoque ($55,000): Another full-size SUV on the list is the Range Rover Evoque. It does all the jobs that an Escalade can do but at a more acceptable price. 
• Porsche 911 GT3 ($187,500): The fastest car in Selena Gomez's collection has to be the Porsche 911 GT3. Although the “Love On” singer has not been seen with her Porsche that often, that does not deny the fact that the car matches her active lifestyle perfectly.

Private Jets

• Bombardier Challenger 300 ($10 - $12.9 million): Apart from luxury and sports coupes, Selena owns a private jet of her own, a Bombardier Challenger 300. From world tours to business travel and vacations, Gomez prefers her bizjet to be her no.1 preference. 

What Are Selena Gomez's Charitable Contributions?

Wrapping up Selena's career as just a musician and businesswoman is only the half side of her personality. The singer faced multiple complicated medical issues since 2014. From being diagnosed with Lupus to having a kidney transplant in 2017, Selena's most troubled moment was back in 2018 being diagnosed with Bipolar Disorder. She always believed in giving back to the community as she felt sympathy for every life surrounding her. Let's take a brief look at some of her charity and philanthropy endeavors. 

• Rare Impact Fund (RIF): Founded by Selena Gomez in 2020, the Rare Impact Fund is a philanthropic organization that aims to provide resources and support for mental health services and stigma-free community support. The organization's goal is to mobilize $100 million to different sectors with the goal of increasing the accessibility of mental health services and global education. The “Same Old Love” singer even pledged to donate 1% of all Rare Beauty sales to the Rare Impact Fund for mental health service and education. 
• UNICEF: Gomez has been actively involved in philanthropy and humanitarian work. She has been a UNICEF Goodwill Ambassador since 2009, advocating for children's rights and supporting various charitable initiatives. She raised over $700,000 for UNICEF's 2009 Trick-or-Treat campaign in 2008 which ended up reaching $1 million in 2009. In 2011, she was part of the UNICEF Tap Project's "Celebrity Tap Pack" which ended up raising $900,000. 
• 2023 Israel–Hamas War: During the Israel-Hamas war in 2023, Selena made donations to Magen David Adom to help the affected society and even made donations to UNICEF to help get urgent medical relief and resources to the children of Gaza. The same year in December, Gomez attended Ramy Youssef's fundraiser for Gaza. 

In addition to her work with RIF and UNICEF, Gomez has also actively worked with other non-profit charity organizations like Make-A-Wish Foundation, Stand Up To Cancer, Enough Project, etc. 

What’s Next For Selena Gomez?

Selena will be returning on TV as the new season of “Only Murders In The Building” will be released on Hulu and Disney+ on August 27. Also, the “Love On” recently learned that she will be part of the cast of the “Emilia Perez” film starring other actors like Karla Sofia Gascon, Zoe Saldana, Edgar Ramirez, and many more. The film is set to release on November 13 in the U.S. and on Netflix.

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