Playboi Carti

Playboi Carti, an American rapper, has carved his niche in the hip-hop world with his unconventional style and mumbled lyrics. His net worth of $9M reflects his meteoric rise in hip-hop. From his early days on SoundCloud to topping charts with hits like "Magnolia," Jordan's journey includes major partnerships, tours, and even royalty investments. Learn how his music and strategic moves built his wealth.

What Is Playboi Carti’s Net Worth?

As of September 2024, Playboi Carti has an estimated net worth of $9M.

Jordan Terrell started his journey with a cult following before achieving mainstream success. His big break came in 2014 after he signed with the underground label Awful Records, and two years later, he joined ASAP Mob's label AWGE in partnership with Interscope Records. By 2017, Playboi was among hip-hop's highest-paid figures, earning over $8 million in one year. His singles "Magnolia" and "Woke Up Like This" helped him secure his spot in the industry.

In 2021, Playboi came up with the long-awaited tour called the “King Vamp Tour.” Although the pandemic was still looming, and many audiences stayed indoors, the tour was quite successful, making about $16.27 million. This made it the third highest-grossing hip-hop tour of the year.

King Vamp also remains the reigning king of the rap game with over 14 billion streams on Spotify. With the platform paying roughly $0.004 per stream, that translates to an estimated $58 million in revenue from streaming alone. While this full amount doesn’t belong to him, his earnings are still massive.

What Is Playboi Carti’s Claim To Fame?

Playboi Carti’s journey to fame began in one of Atlanta’s most dangerous neighborhoods, Riverdale. Overcoming several challenges, he quickly became one of rap’s biggest stars, especially in the subgenres of SoundCloud and mumble rap.

• $ir Cartier: The thrift store kid’s first foray into music came in 2011 when he released tracks under the pseudonym $ir Cartier. Uploading his music on SoundCloud, he began to build a fanbase and caught the attention of Awful Records. Around this time, Carti also struck up a friendship with ASAP Rocky. This connection propelled him forward, as Rocky invited him on a trip to Texas, marking the start of Carti’s meteoric rise in the music industry.
• Playboi Carti: In 2017, the mumble rapper dropped his self-titled project, which landed at an impressive number 12 on the Billboard 200. This success was driven by two hit singles: "Magnolia," which soared to number 29 on the Billboard Hot 100, and "Wokeuplikethis" featuring Lil Uzi Vert, peaking at number 76.
• Die Lit: The following year, he released Die Lit, his first studio album, which initially received mixed reviews. However, over time, it became a cultural touchstone, influencing trap music and setting the stage for Carti’s future projects. Today, Die Lit is regarded as one of the most important albums in the trap genre, showcasing Carti's ability to push boundaries and experiment with sound.

What Are Playboi Carti’s Notable Businesses And Investments?

Although the rap king has quickly made a name for himself in the US hip-hop scene, he is also known for his business ventures. Let’s have a quick look at his investments and businesses.

• Opium: Playboi founded this record label and rap collective in 2019. With a roster that includes hometown rappers Ken Carson, Destroy Lonely, and the duo Homixide Gang, Opium is buzzing. The label's got a killer roster of producers too, like KP Beatz, F1lthy, and Art Dealer, who helped shape Carti’s standout album, Whole Lotta Red. But the rapper’s not stopping there; he’s teamed up with Travis Scott’s Cactus Jack and Jordan Brand for a killer collection on Nike SNKRS which was released on 30 April 2024. This collection features slick full-zip hoodies and tees flaunting the mysterious Opium logo alongside the iconic Jumpman and Cactus Jack symbols, and fans are totally hyped.  
• Narcissist: Carti launched his new fashion line, Narcissist, in 2022 under his label Opium. Featuring bold pieces like hoodies, bomber jackets, and tees, the collection reflects his philosophy of self-expression. In a rare interview, he explained that a Narcissist isn't about ego but embracing individuality. Inspired by his love for tattoo culture, particularly black-and-white ink, Carti drew parallels between tattoos and capturing life's raw moments. 
• Thomas Ashbourne Craft Spirits: Carti is making waves in the spirits market as a founding partner of Thomas Ashbourne Craft Spirits. His signature cocktail, The Hardscatto, is a flavorful mix of premium vodka with Muscat Blanc grapes, peach, apricot, and elderflower. Joining big names like Sarah Jessica Parker, John Cena, and Rosario Dawson, Carti's in good company Carti solidified his name in the liquor industry as well.

What Are Playboi Carti’s Notable Endorsements?

Beyond music, Carti has inked partnerships with various famous brands to expand his income streams. Here, we will discuss his preferred brands. So, keep reading.

• Adidas: In 2018, Adidas Originals kicked off the "Original Is Never Finished" series, collaborating with stars like Playboi Carti, 21 Savage, Kendall Jenner, and James Harden. Building on the hype, Carti, Savage, and Thug returned as the “Faces of Crazy” for the brand’s Spring/Summer 2018 Crazy campaign. 
• Foot Locker: Carti collaborated with this brand to launch Nike’s new Air Max "Frequency" collection, featuring three bold silhouettes: Air Max 95, TN Air Max Plus, and 97 Plus. The collab took place in 2018 and the rapper unveiled the exclusives in September. 

How Does Playboi Carti Spend His Millions?

Playboi Carti’s extravagant lifestyle perfectly mirrors his impressive net worth. From flaunting luxury cars to rocking designer clothes and splurging on high-end real estate, Carti’s taste for the finer things in life is undeniable. His purchases include a stunning mansion in Atlanta and a jaw-dropping collection of luxury vehicles. While his spending habits might seem over-the-top to some, they’re simply a reflection of the rapper's significant financial success.

How Many Real Estate Properties Does Playboi Carti Own?

The rapper has made notable strides in real estate. However, the specifications of his homes are not publicly available and there are no images of the same as well. Reports suggest that he had to relocate more than once due to obsessive fan behavior. This kind of explains Carti being mysterious about his properties.

• Atlanta property: He purchased this property for around $4M in Atlanta’s upscale Buckhead neighborhood. While specific details about this property are less publicized, it is known to be a high-end residence reflecting his growing influence and wealth in the real estate market. 
• Miami investments: Reports suggest that Playboi has also invested in Miami real estate. He is believed to own at least one property in the city.

Rumors suggest he owns a stunning $2.5 million townhouse in Chicago, Illinois, a luxurious $2 million cabin nestled in the serene landscapes of New Hampshire, and a chic $1.5 million penthouse in Philadelphia, Pennsylvania. While the details of these holdings are shrouded in mystery and speculation, they paint a picture of this rapper’s love for luxury real-estates.

How Big Is Playboi Carti’s Car Collection?

The mumble rapper built an enviable car collection worth over $1.5 million. Let’s take a closer look at his stunning wheels.

• Rolls-Royce Cullinan: Carti knew that a regular family SUV wasn’t going to cut it for him, so he went all out with a Rolls-Royce Cullinan. Priced typically around $330,000, Carti’s customized version clocks in at over $400,000. His Cullinan boasts a sleek black exterior with a bold orange leather interior, decked out with incredible features like a champagne freezer, a starry roof, and backseat TVs for his kids.  
• Lamborghini Huracan: Another standout in his garage is the 2019 Lamborghini Huracan, gifted to him by his partner, Iggy Azalea. The matte Black exterior is beautifully contrasted by the convertible’s Orange Nappa leather in the interior. 
• Ferrari 458 Italia: Baby Boi has posed with his Ferrari 458 Italia on multiple occasions but we have hardly seen him driving it. His Ferrari is Gray and comes with a fixed roof which might be the reason behind him not being so fond of it. 
• Ripsaw EV2 Tank: While it’s unclear if Playboi officially owns the tank, he’s been spotted with it on several occasions. There’s speculation that Kanye West gifted him the Ripsaw, much like he did for Chris Brown. The exact cost is hard to pinpoint without knowing how Carti may have customized it or which variant he has but from the market valuation of this car, we can say it cost him over $100K.

Get a closer look at his hip garage to understand his taste in automobiles.

What Are Playboi Carti’s Charitable Contributions?

The young rap superstar has focused more on artistic expression than on heavily publicizing his philanthropic activities. While his philanthropic efforts may not be as widely covered as other aspects of his career, he has been involved in community work and uses his platform to inspire younger generations.

• Turkey drive: About 3 years ago Carti was seen making a difference by lending a hand at a Turkey drive in Chicago, bringing some holiday cheer to those in need. Fritz shared the news, highlighting Carti's generous effort to support the underprivileged this season.

What's Next For Playboi Carti?

On September 13, Carti dropped his first new track, the intense and electrifying “All Red.” As soon as it hit YouTube, “All Red” quickly made its way to streaming platforms. Apart from this release, the rapper is all set to release his third studio album, Music. Given Carti's knack for pushing boundaries, one thing's for sure: his latest album is set to be another groundbreaking chapter in his musical journey. 

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• Travis Scott’s Net Worth
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