Carrie Underwood’s Net Worth

Carrie Underwood is a multi-platinum-selling country music star, songwriter, and actress who rose to fame after winning American Idol in 2005. With a powerful voice and a string of chart-topping hits, she quickly became one of the most successful female artists in country music history. She has amassed a huge wealth, thanks to her album sales, sold-out tours, brand endorsements, and her athletic wear brand CALIA by Carrie. Underwood has won numerous accolades, including multiple Grammy Awards, American Music Awards, and Country Music Association Awards. She’s also a member of the Grand Ole Opry and has sold over 70 million records worldwide.
Beyond her music, Underwood is known for her philanthropic efforts. She founded the C.A.T.S. Foundation (Checotah Animal, Town, and School Foundation) to support causes in her Oklahoma hometown and regularly contributes to animal welfare and disaster relief efforts. Professionally, she has often been compared to other country powerhouses like Miranda Lambert and singer Taylor Swift, with whom she shares both chart space and critical acclaim.
 

What is Carrie Underwood’s Net Worth?

As of May 2025, Carrie Underwood’s net worth is estimated to be $120 million.

She has built this impressive fortune over nearly two decades, mainly through her career as a successful singer-songwriter. Her ability to appeal to both country and pop audiences has helped her sell music to a wide range of fans, boosting her popularity and income. It is reported that she earns about $12 million each year, though this can vary depending on her tours and other projects.

When Underwood was a contestant on American Idol, she was far from earning the kind of money she makes today. As a member of the Top 24, she reportedly earned $1,571 for two-hour episodes, $1,303 for one-hour shows, and $910 for half-hour appearances, along with provided meals.

After winning American Idol in 2005, she received a recording contract with Hollywood Records, owned by Disney. As part of the deal, she got $125,000 to begin work on her debut album and another $125,000 after finishing it. She was also given a $300,000 advance to help create the album, though this advance had to be repaid once the album was completed.
Today, Carrie Underwood’s concert fees reflect her superstar status. Back in 2014, her performance rider stated that she should be paid at least $500,000 per show. That figure has likely gone up in recent years. Her 2019 Cry Pretty Tour alone reportedly earned $50 million, showcasing just how strong her draw is as a live performer.

Another interesting part of her career is her long-running role in delivering the theme song for Sunday Night Football. While rumors once suggested she was making $1 million per week for the gig, which would total $18 million per season, Underwood clarified in a Howard Stern interview that she essentially did it for free.

What Businesses Does Carrie Underwood Own or is a part of?

Carrie Underwood’s Fit52 fitness app was uniquely developed around a playing card system inspired by her personal training routine, setting it apart from typical workout platforms with a gamified, customizable experience.

Carrie Underwood is involved in several business ventures primarily centered around fitness, lifestyle, and media. Let's take a look at each of them:

• Copper Rose: In September 2024, Carrie Underwood filed a trademark application for her upcoming brand, Copper Rose. The filings suggest that the brand will offer a broad range of products, including cosmetics, skincare, soaps, hair care, fashion accessories, travel bags, pet apparel, and a full line of clothing and footwear. The trademark is currently pending with the United States Patent and Trademark Office.
• fit52: In March 2020, Carrie Underwood launched fit52, a wellness and fitness app built around her personal approach to health. The app promotes a holistic lifestyle and features personalized workout routines based on a deck-of-cards system, with each card representing a different exercise targeting various areas of the body. fit52 complements Underwood’s New York Times bestselling book, Find Your Path: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life, which shares her fitness philosophy and encourages a balanced, sustainable approach to well-being.
• Savior Sunday Daily: Expanding into faith-based media, Carrie Underwood launched Savior Sunday Daily, a dedicated SiriusXM radio channel focused on gospel and inspirational country music. The channel features songs from her Grammy-winning gospel album My Savior, along with traditional hymns and spiritual tracks from other artists. Savior Sunday Daily airs seven days a week on SiriusXM channel 739.
• BODYARMOR LYTE: In 2021, Carrie Underwood entered an equity partnership with BODYARMOR LYTE, a low-calorie, no-sugar-added sports drink. As part of the partnership, she appeared in national advertising campaigns, including one alongside NBA star James Harden, promoting BODYARMOR LYTE as a premium, naturally sweetened option for active lifestyles.

What Brands Does Carrie Underwood Endorse?

Carrie Underwood made history as Olay’s first-ever North American celebrity ambassador, marking a milestone for both the skincare brand and her crossover into global beauty endorsements.

Carrie Underwood has collaborated with several prominent brands throughout her career, aligning her image with products in beauty, fashion, fitness, and technology. Here is a look at her notable endorsements:

• CALIA by Carrie Underwood: In 2015, Carrie Underwood launched CALIA by Carrie Underwood, a fitness and lifestyle apparel brand in partnership with Dick’s Sporting Goods. The brand focuses on providing stylish and functional activewear for women who balance fitness with their daily routines. CALIA quickly gained popularity and became the second-highest-selling women’s brand at Dick’s Sporting Goods. Underwood stepped away from the brand in 2021, but her time with CALIA left a lasting impact. During her involvement, she and the brand partnered with The DICK’S Sporting Goods Foundation to support youth sports. Together, they donated $500,000 in Sports Matter grants to girls' youth sports teams across the United States.
• Allegiant Airlines: In October 2023, Carrie Underwood partnered with Allegiant Airlines to promote the Allways Rewards Visa card and loyalty program. The partnership launched with a national advertising campaign that debuted during Thursday Night Football on Amazon Prime. Highlighting her small-town roots and the importance of staying connected, the campaign aligned with Allegiant’s mission to offer affordable, nonstop travel options across the U.S.
• Almay: In 2014, Carrie Underwood became the global brand ambassador for Almay, a cosmetics company known for promoting natural beauty. She appeared in TV and print advertisements, endorsing products like the Smart Shade CC Cream. Underwood was chosen for her relatable image and has spoken about her support for Almay’s positive, natural approach to beauty. 
• BODYARMOR LYTE: In 2021, Carrie Underwood entered an equity partnership with BODYARMOR LYTE Sports Drink, becoming the brand’s first non-athlete endorser. The partnership reflects her dedication to health and wellness, as she promotes the brand’s low-calorie, no-sugar-added beverages. Underwood has appeared in national TV campaigns for both BODYARMOR LYTE and BODYARMOR SportWater, including ads with NBA star James Harden.
• fit52 App: Carrie Underwood created and is the face of the fit52 fitness app. The app offers personalized workout and nutrition routines based on her own fitness philosophy. 
• Target: In 2007, Underwood collaborated with Target to promote her album Carnival Ride. The partnership included exclusive album editions and promotional appearances.
• Nintendo: Underwood appeared in a 2008 campaign for the Nintendo DS. The campaign was aimed at showing how the gaming console appealed to a wide range of users.
• Nicole by OPI: In 2014, Underwood launched a collection of 14 nail polishes with Nicole by OPI. The shades reflected her personal style and marked her entry into the beauty product space.
• Skechers: In 2005, early in her career after winning American Idol, Carrie Underwood was featured in a global advertising campaign for Skechers. The partnership highlighted her active lifestyle and helped promote the brand’s footwear line to a younger audience.
• Hershey's: Underwood participated in promotional campaigns for Hershey's, though specific details about the partnership are limited.
• Vitamin Water: In 2008, she became a spokesperson for Vitamin Water, appearing in TV and magazine ads, and hosting a healthy lifestyle guide on the brand's website.

Assets and Lifestyle of Carrie Underwood

Carrie Underwood’s Real Estate Portfolio

Carrie Underwood has wisely invested in real estate, choosing homes that fit her lifestyle and values. Here is a look at her real estate portfolio:

• Franklin Estate: In 2011, Carrie Underwood and Mike Fisher purchased 354 acres of undeveloped land in the foothills south of Nashville for $2.9 million. They later expanded their property by adding an adjacent 50-acre plot for $350,000, bringing their total land to over 400 acres. The couple spent several years designing and building their dream home, moving in by 2018. Their estate features a modern farmhouse style with a crisp white exterior, wooden accents, large windows, a barn, and various animals. The property offers high privacy, is accessed by a long driveway, and serves as their primary residence. Underwood often shares glimpses of her home life and gardening on social media. In June 2024, a garage fire occurred on the property but did not damage the main house.
• Brentwood Home: Before moving to Franklin, Underwood owned a 7,000-square-foot home in Brentwood, Tennessee. Purchased in 2007 for $1.35 million, the Italian-style villa featured four bedrooms, six bathrooms, a gym, a wet bar, a covered back porch, and a finished basement with heated marble floors. The property was listed for sale in 2018 and sold in March 2019 for $1.41 million.
• Ottawa Mansion: In 2010, Underwood and Fisher acquired an 11-acre estate in the Spruce Ridge district of Ottawa, Canada. The custom-built mansion included five bedrooms, a chef’s kitchen, an in-home gym, an expansive enclosed porch, a home theatre, and a wine cellar. The couple sold the property in 2014 for $1.95 million.
• Former Franklin Home: After winning American Idol in 2005, Carrie Underwood purchased a 3,099-square-foot home in the upscale Nashville suburb of Franklin, Tennessee. The house featured three bedrooms and three-and-a-half bathrooms and was situated in a private gated community. She bought the property for $384,000 and later sold it in 2007 for $372,500 as her career grew and her lifestyle needs changed.

Vehicles Owned By Carrie Underwood Over The Years

Carrie Underwood keeps a low profile when it comes to her car collection. Still, there is one vehicle she has owned for many years that stands out:

• Ford Mustang convertible: Underwood's most cherished vehicle is the blue Ford Mustang convertible she received as part of her American Idol victory in 2005. In a 2023 interview, she shared that she still owns and occasionally drives this car, stating, "Every time I get in it, I'm always like, ‘Why don’t I just drive this more often?’ Just because it makes me feel good." Former U.S. President Bill Clinton, comedian and actor Kevin Hart, and legendary musician Bob Dylan also have a Ford Mustang convertible in their garages.

Underwood is reportedly known to own a Cadillac Escalade, Land Rover Defender, and Mercedes-Benz V-Class, but details remain limited.

What's Next For Carrie Underwood?

As of May 2025, Carrie Underwood is finishing up several big projects while keeping her future plans flexible. Her Las Vegas residency, Reflection, ended in April 2025 after a successful three-year run at Resorts World Theatre, where she was the first headliner at the venue. She also completed her first season as a judge on American Idol, but it is unclear if she will return for the next season. Underwood has mixed feelings about the Hollywood lifestyle and being away from her family. After American Idol, she plans to perform at select venues, including the Grand Ole Opry and several country music festivals across the U.S. Her upcoming concerts include appearances at major venues and festivals such as the Grand Ole Opry in Nashville and the Voices of America Country Music Festival in Ohio. Although she has not confirmed new music yet, fans are eagerly awaiting a follow-up to her 2022 album, Denim & Rhinestones.

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