Kendall Jenner

Kendall Jenner’s financial journey began early, when she and her sister earned $100,000 for creating two signature nail lacquers for the 2011 Nicole by OPI Kardashian Kolors line. Now one of the highest-paid models in the world, Jenner has built her fortune through modeling, brand endorsements, and social media influence, though she hasn’t reached the billionaire status of her Kardashian siblings. Stick with this article to learn more about how Kendall has steadily amassed her wealth and how she compares to her famous sisters in the financial spotlight.

What Is Kendall Jenner’s Net Worth?

Kendall Jenner's net worth was estimated to be around $60 million as of 2024.

• Kendall Jenner’s path to financial success began early when she and her sister earned $100,000 for creating two signature nail lacquers for the 2011 Nicole by OPI Kardashian Kolors nail polish line.
• Making that kind of money from a cosmetics brand deal at such a young age was highly uncommon. One reason why she was able to earn so much money at a young age was because of her fame which was significantly boosted by her family's influence. This includes her connections to Rob Kardashian who was OJ Simpson's Lawyer, former Olympic gold-medalist Caitlyn Jenner, and maker of a certain famous home video, Kim Kardashian. Besides that, being part of "Keeping Up with the Kardashians" propelled her into the spotlight, helping her leverage lucrative opportunities early in her career.
• Kendall first appeared on the list of highest-paid models in 2016, when she was the 4th highest-paid model in the world with $10 million in earnings. She would make a big jump in 2017, earning $22 million and the title of the highest-paid model in the world. She has held that title ever since. 
• In 2017, she earned between $400,000 and $1 million for her controversial Pepsi commercial. The ad was pulled just a day later after it faced criticism for making protests against police brutality appear trivial. Besides walking away from the deal with the money she was offered, Kendall was also offered an apology from the beverage giant.
• Though she’s a fair bit behind both Kylie Jenner and Kim Kardashian in terms of net worth, her Tequila brand, 818 Tequila which she launched in 2018 is one thing that can help her close that gap. According to Forbes, the company made $25 million in sales in 2022. If her company can become as big as Dwayne Johnson’s Teremana Tequila and George Clooney’s Casamigos, she can expect her net worth to grow exponentially.
• “The Kardashians” premiered on Hulu in 2022. According to Variety, all 5 main members of the show signed a nine-figure contract which would then be split equally between them. 
  By far the biggest deal(known publicly) that Kendall has signed in her career was for L'Oréal Paris. In 2023, she signed a contract worth $11 million with the company to become their global brand ambassador. This contract helped her become the richest model of the year, having earned $60 million.
• Kendall earns a fair amount of money from doing sponsored posts. She usually earns somewhere between $100,000-$150,000 for a typical sponsored post. One of her most famous sponsorships was with Fyre Festival, where she reportedly earned $250K. That partnership ended up hurting her image after the festival turned out to be a scam.

What Is Kendall Jenner’s Claim To Fame?

Kendall Jenner's claim to fame can be noted with the following points:

• Keeping Up with the Kardashians: Just like her other sisters, Kendall gained initial fame as a part of the Kardashian-Jenner family through the reality TV show.
• High-Fashion Modeling Career: Transitioned from reality TV to high fashion, becoming one of the world's top supermodels. She has walked for major fashion houses like Chanel, Givenchy, and Victoria's Secret. Her first big gig as a model was with Forever 21 and became part of the brand's Rocker Babes with a Twist campaign.
• Mercedes-Benz Fashion Week: In 2011 Mercedes-Benz Fashion Week, Kendall walked for Sherri Hill and the next year got booked by brands such as White Sands Australia. She also ended up covers of numerous magazines including Teen Prom and American Cheerleader.
• The Big Walk: In 2015, the world finally saw Kendall Jenner working for a big brand. She walked for everyone from Chanel to Balmain.

What Businesses Does Kendall Jenner Own?

Kendall Jenner's business portfolio can't be compared to her billionaire sisters: Kylie Jenner and Kim Kardashian. However, she has dipped her toes in the business world enough to be successful. 

• Kendall + Kylie Fashion Line: In 2016, Kendall Jenner and her sister Kylie launched their fashion line, Kendall + Kylie. The brand was accused of not paying labor in Bangladesh. That said, the brands secured collaboration with PacSun, Topshop, and others to launch their collection of products. The brand sold "vintage" T-shirts for $125 each which has been discontinued due to backlash from other celebs as sisters were using their faces without permission. That said, the company also sells handbags, tops, leggings, vegan leather, and more
• 818 Tequila: In 2021, Kendall Jenner launched her own brand of tequila, called 818 Tequila. The brand is named after the area code of the San Fernando Valley. According to Forbes, in 2022, Jenner's brand brought in an estimated revenue of $25 million.
• Moon Oral Care: In 2019, Kendall Jenner partnered with Neff, founder of Moon Oral Care to create “The Teeth Whitening Pen” which was made to be sold as her signature product.
• Steve Madden: In 2014, the Jenner sisters collaborated with Steve Madden, a shoe and fashion accessories company. They launched a line of shoes and handbags for Madden Girl. That said, different kicks such as platforms and cage heels were offered in the range of $49 to $79.
• Apps: Kendall Jenner and her sisters partnered with Whalerock Industries, Glu Mobile, and some other companies to launch their apps and websites. That said, "Kendall and Kylie" was a role-playing app made with the help of Glu Mobile, the same company that made Kim Kardashian: Hollywood game app. The ‘Kendall and Kylie’ game was released in 2016 and taken down in 2022.
• Other partnerships: Some other companies Kendall Jenner has partnered with to launch a special line of products include Proactiv, Kylie Cosmetics, Pascal Mouawad's Glamhouse, and Heron Preston.

What Brands Does Kendall Jenner Endorse?

Some of the notable endorsements by Kendall Jenner are as follows.

• OPI: In 2011, Kendal and Kylie together made two signature nail lacquers and earned $100K in profit from the endorsement. How much share Kendal got for her own is yet to be made public.
• Calvin Klein: Kendall Jenner has worked with Calvin Klein on several occasions, including modeling for the brand's underwear and denim campaigns including “DEAL WITH IT".
• L'Oréal Paris: In 2023, Kendall became L'Oréal's Global Brand Ambassador for a reported amount of $11 million, according to Cosmopolitan.
• Estée Lauder: Kendall Jenner has been a brand ambassador for Estée Lauder since 2015. She has modeled for the brand's makeup and skincare campaigns and has worked with them on several product launches. Jenner promoted “The Pure Color Envy Matte Sculpting Lipstick in Restless” which was sold at a retail price of $30.
• Adidas: Kendall Jenner has worked with Adidas on several occasions, including modeling for the brand's Originals campaign and collaborating on her own Adidas collection.
• Tiffany & Co.: Kendall Jenner has been a brand ambassador for Tiffany & Co. since 2019. She has modeled for the brand's campaigns and has attended several events as a representative of the brand.
• Pepsi: Kendall Jenner starred in a controversial Pepsi commercial in 2017 for which she was paid between $400,000 to $1 million, according to People's magazine. The ad faced criticism for making protests against police brutality appear trivial since it especially affects people of color such as African Americans. The ad was taken down in a day and Kendall was also offered an apology from the beverage giant.
• LongChamp: In 2018, LongChamp signed Kendall Jenner for its Autumn/Winter 2017/2018 collection and made her the brand ambassador. Ads were shot in Californian desert and Roseau design from the 90s was reinterpreted.
• Stuart Weitzman: Fthe or the "SW Boot Camp" campaign in 2019, the American shoe designer hired Kendall Jenner as the model. Other than poster ads, Kendall was also featured in short ad films along with dancer Lil Buck.
• Reserved: In 2019, Kendall signed an endorsement deal with a Polish clothing store chain for the AW19 campaign. She then appeared in a commercial and went through a transformation to be showcased as a mermaid after spending time in an Italian villa.
• Gucci: In 2023, Kendall Jenner and Bad Bunny, both were part of the Italian fashion house's Valigeria campaign which promoted the brand's legacy through different luggage products. Rumors of dating were also roaming around at the time of the campaign. Later, it was officially confirmed that the couple did break up in December 2023 but now has gotten back together.
• Magnum: During the Cannes Film Festival in 2016, Kendall was working with ice cream brand Magnum. She apparently created her own “Dream Magnum” at the Magnum Lounge. It was done to promote, the brand's Magnum Double launch.
• Liu Jo: What started as a brand collab ended up in a lawsuit because our least popular Jenner didn't fulfill her contract with Liu Jo. The company hired Kendall for two photoshoots. However, she only completed one shoot and hence, got sued by Liu Jo for $1.8 million. 

How Does Kendall Jenner Spend Her Money?

Kendall Jenner likes to buy expensive cars and invest her money in real estate. However, her transactions are not as high as other members of the Jenner and Kardashian families.

How Many Houses Does Kendall Jenner Own?

Kendall Jenner has owned several properties over the years but her real estate profile can't be compared to some of her sisters. 

• Beverly Hills: Kendall owns a Beverly Hills mansion in Mulholland Estates which is a gated community in LA, California. She paid $8.55 million in 2017 for this Spanish-style house. 
• Hollywood Hills: Supermodel Kendall Jenner used to own a home in Hollywood Hills that has already been sold for $6.85 million to mogul Bill Guthy. It is the same house she purchased from Emily Blunt and John Krasinski for $6.5 million. 
• Westwood: In 2014, Kendall bought a Westwood Condo at the age of 18 for $1.39 million, according to the Observer. She sold the apartment/condo for $1.4 million in 2017 which is not far from the original price of a 2-bedroom and 2.5-bathroom condo.

How Big Is Kendall Jenner’s Car Collection?

Kendall Jenner owns an impressive collection of luxury vehicles, which includes the following:

• Ferrari 488 GTB Spider: Kendall Jenner bought a matching car with a different color with her sister Kylie Jenner so that she could toss the phrase "sister Spiders”. She chose the black color for her car while Kylie kept her in gray.
• Range Rover Defender: Kendall Jenner's first car on her 16th birthday was a black-painted Range Rover SUV. Besides that, she also owns a Defender 110 which is covered in gray color.
• Rolls-Royce Dawn: How can Kendall's garage be complete without a Rolls-Royce? She owns the Dawn convertible model which is covered in black paint.
• Mercedes-Benz G-Class: Kardashians and Jenners love G-Wagons and almost every member of the family owns at least one model. So it is hardly surprising to spot Kendall with her black German car.

Besides these, Kendall Jenner's car collection has a lot more diversity to explore.

What Are Kendall Jenner’s Charitable Contributions And Philanthropy Endeavors?

Kendall Jenner has used her platform as a celebrity to support a variety of charitable causes and organizations over the years. Here are some of how she has contributed to charity: 

• Children's hospital donations: Kendall Jenner occasionally uses her eBay account to sell things online so that she can donate the money to  Children's Hospital Los Angeles. She also contributes to the institution by going there with her family members. 
• Disaster relief: After Hurricane Harvey, Kendall Jenner along with Kris Jenner and siblings $500,000 to the Red Cross. 
• Other Charities: In order to raise money for different charities such as The Robin Hood Foundation, Designers Against AIDS,  Charity: Water, and more, Kendall has participated in various events. 
• LGBTQ+ advocacy: Kendall Jenner has been a vocal supporter of LGBTQ+ rights and has used her platform to raise awareness about LGBTQ+ issues. Her brand, 818 Tequila has donated $50,000 to The Venture Out Project.

What’s Next For Kendall Jenner?

Kendall Jenner will continue to be part of various fashion shows and face of different collections from luxury houses. Furthermore, she has plans to take her 818 brand to the next level to stand out in the crowded spirit business of celebrities.

Also Read:

• Drake's Net Worth
• Travis Scott's Net Worth
• Kanye West's Net Worth