Bad Bunny

With his electrifying performances, chart-topping hits, and genre-defying style, Bad Bunny has risen to global superstardom while amassing an impressive net worth. But how has this Latin trap and reggaeton sensation accumulated such wealth, and does his financial success truly reflect his worldwide influence? In this article, we'll explore the sources of Bad Bunny's fortune and examine how his strategic moves in music, fashion, and beyond have made him one of the richest and most influential artists today.

What is Bad Bunny’s Net Worth?

As of the third quarter in 2024, Bad Bunny's net worth is estimated at $50 million.

The King of Latin Trap’s primary source of income comes from his music career with touring probably being the biggest contributor to his net worth.

His World's Hottest Tour in 2022, broke the record for the highest-grossing tour by a Latin artist in history, earning $314 million. He earned a total of $435 million in 2022 from touring, which also included the El Último Tour Del Mundo which grossed $117 million.

We do need to keep in mind that no artist gets to keep all the money earned from touring to themselves. Still, just a percentage of that money allowed Bad Bunny to be the 10th highest-paid entertainer in 2022, earning $88 million.

Music streaming is another major contributor to Bad Bunny's net worth. As of 2024, he is the 3rd most-streamed artist on Spotify with over 82 billion streams. Spotify pays artists anywhere between $0.003 to $0.005 per stream, so 82 billion streams equate to $246 million to $410 million. But just like with touring, Benito only earns a percentage of that money, which is still better than nothing.

In addition to music, Bad Bunny has earned a relatively smaller but still significant amount of money from both his acting career and wrestling career. According to unconfirmed sources online, he earned around $150,000 for his role in Bullet Train and he earns around $100,000 per appearance in the wrestling ring.

Lastly, Bad Bunny earns an unknown but still substantial amount of money from his brand endorsements with companies such as Adidas and Gucci and his business ventures, which include his restaurant, Gekko, and his sports agency, Rimas Sports.

What Is Bad Bunny’s Claim To Fame?

Here are key moments that significantly shaped Bad Bunny's fame and financial success:

• Collaborations with Drake and Cardi B (2018): Featuring on Drake’s “Mia” and Cardi B’s “I Like It” gave Bad Bunny global acclaim. His song with Cardi B topped the US Billboard Hot 100, while “Mia” reached number 5.
• "X 100PRE" Album Release (2018): His debut album X 100PRE won critical acclaim and commercial success. The album reached number 1 on Billboard’s Top Latin Albums and was even ranked as the 41st best debut album of all time by Rolling Stone. The album solidified his position as a leading artist in Latin music.
• "Un Verano Sin Ti" Album Success (2022): The release of Un Verano Sin Ti further established Bad Bunny as a music powerhouse. The album spent 13 weeks atop the Billboard 200 and became the first album by a Latin artist to reach 10 billion streams on Spotify. The album also produced his most successful tour, “World's Hottest Tour” which grossed more than $314 million.

What Businesses Does Bad Bunny Own Or Is Part Of?

Bad Bunny could just live off music, which is something he’s admitted himself. But he doesn’t want to settle for that and you can see that with his business ventures, which range from a restaurant to a sports agency now, and potentially a fashion brand in the future. Here’s a look at some of the businesses he owns or is involved in:

• Good Bunny Foundation: Founded by Bad Bunny in 2018, the Good Bunny Foundation is a non-profit organization that focuses on supporting youth to develop music, arts, and sports. The company has successfully held numerous fundraising events, such as a golf tournament, and given more than 20,000 gifts during Bonita Tradición, which is a vibrant celebration of Puerto Rican Christmas.
• Rimas Sports: Bad Bunny started his sports in April 2023 in partnership with Rimas Entertainment executives Noah Assad and Jonathan Miranda. One of the reasons why the agency was started was to support homegrown talent. The agency faced a $400,000 fine from the Major League Baseball Players Association (MLBPA) in April 2024. According to ESPN, the agency was also facing a 5-year ban for lead agent William Arroyo after his agent certification was revoked for offering MLB players cash and gifts to switch agencies. Rimas Sports would sue the MLBPA in May 2024 for violating Puerto Rico’s general tort claim and tortious interference with its contracts to represent players. In August 2024, MLBPA requested a federal judge in Puerto Rico to hold Rimas Sports in contempt for failing to follow union rules according to a court order.
• Cangrejeros de Santurce: In May 2021, Bad Bunny became a co-owner of Los Cangrejeros de Santurce, a Puerto Rican basketball team. The Puerto Rican superstar was revealed as a co-owner of the team along with Jonathan Miranda and CEO of Rimas Entertainment, Noah Assad. After they acquired the team, a total revamp of the team and image was also announced.  
• Gekko: Benito opened a Japanese-inspired steakhouse and lounge in 2022, along with Groot Hospitality’s David Grutman. The restaurant is very famous among celebs. In March of this year, soccer player Lionel Messi was spotted at the restaurant with his wife, Antonela to celebrate her birthday. 

What Brands Does Bad Bunny Endorse?

Bad Bunny's brand endorsements reflect his global influence and unique style:

• Pepsi: In 2021, Bad Bunny joined forces with Pepsi, becoming a central figure in their "Better with Pepsi" campaign. The collaboration is ongoing, highlighting his role in promoting the brand’s products. Though financial details are undisclosed, his involvement brought a fresh appeal to Pepsi’s younger audience.
• Gucci: As a fashion icon, Bad Bunny has partnered with Gucci since 2022, embodying the brand's bold and eclectic style. While specific payment details are not public, his appearances in Gucci campaigns and events have strengthened the brand's connection with Latin culture and music.
• Cheetos: Bad Bunny teamed up with Cheetos in 2020 for the "Deja Tu Huella" campaign, which celebrated Latin culture and encouraged self-expression. The partnership included limited-edition Cheetos products and a charitable component supporting Latinx communities. 
• Adidas: Bad Bunny’s collaboration with Adidas began in 2021 and includes the launch of exclusive sneakers, like the "Forum Buckle Low" series, which sold out rapidly. This ongoing partnership is lucrative, with reports suggesting he earns millions from the deal. 
• Corona: Since 2020, Bad Bunny has been a brand ambassador for Corona, starring in their ads and representing their laid-back, beach vibe. The partnership remains active, with him reportedly earning around $5 million. His association has enhanced Corona's appeal, especially in the Latin American market.
• Crocs: In 2020, Bad Bunny collaborated with Crocs to release a glow-in-the-dark version of their classic clogs. The limited-edition shoes sold out in minutes, highlighting his influence in the fashion world. Financial details are scarce, but the collaboration was a massive success, with Crocs experiencing a surge in sales following the launch.

How Does Bad Bunny Spend His Wealth?

Bad Bunny enjoys spending his wealth on luxury homes, flashy cars, and stylish living. Whether it's his impressive properties, sleek vehicles, or a high-end New York apartment, he isn't shy about indulging in life's finer things, making headlines with his extravagant purchases.

How many houses does Bad Bunny own?

The “King of Latin Trap” currently owns 2 luxurious properties, both in Los Angeles. He even rents out an apartment in New York City. Here’s a detailed looked at the houses he owns:

• Contemporary Hollywood Hills Estate: In January 2023, Bad Bunny purchased a mansion in the Hollywood Hills for $8.8 million. The estate spans just over half an acre and includes a boxy five-bedroom main house and a guest house with another two bedrooms, for a total of 7,316 square feet of living space. The main house was originally built in 2005, but it was renovated soon before Benito bought the place.
• Bird Streets Mansion: In January 2024, Bad Bunny bought a mansion in Los Angeles that was previously owned by Ariana Grande for $8.3 million. The single-story house was originally built in 2946 and comes with 1,600 square feet of living space, three bedrooms and 2 bathrooms. Grande bought the house in 2021 for $8.9 million.
• Rental Apartment in New York: Bad Bunny also rents out what is reportedly the most expensive rental property in New York City. The 4,500-square-foot apartment is situated in the West Chelsea neighborhood of New York, though it was originally listed for sale for $18.5 million, but the developer of the apartment was ready to rent out the property to Bad Bunny for a whopping $150,000.

How big is Bad Bunny’s car collection?

Bad Bunny has a relatively small car collection when you consider how rich he is. But he does have a few gems in his garage. Here are some highlights from his collection:

• BMW M2: Reportedly the first car that Bad Bunny bought with his money when he got famous was a white BMW M2. 
• Off-Road Rolls-Royce Silver Shadow: Probably the most interesting car in Bad Bunny’s garage is his Rolls-Royce Silver Shadow which he got customized into an off-roader for a music video. In 2023, Bad Bunny released a music video for his song, “Where She Goes" which features this custom Rolls-Royce with its roof cut off, over-the-head roll-cage, and massive RBP (Rolling Big Power) Repulsor M/T RX in 31 × 10.50R15LT tires, which totally changed the way the car looks.
• Bugatti Chiron 110 Anniversary Edition: The Bugatti Chiron is easily the most expensive car in Bad Bunny’s garage and it comes with a white finish with black accents. In 2022, Bad put his Chiron up for sale in a clever marketing stunt in which a listed number when dialed would give people a preview of a new song and a message that revealed the name of his next album “Un Verano Sin Ti”. Bunny even featured the car 
• Mercedes-Benz G-Wagon: What seems to be one of his favorite cars is the black G-Wagon. Bad Bunny has been spotted driving multiple times.

You can learn more about the cars he owns here - Bad Bunny's Car Collection In 2024 Features An Off-Road Rolls-Royce.

What Are Bad Bunny’s Charitable Contributions and Philanthropic Endeavors?

Bad Bunny is actively involved in philanthropy, often using his platform to raise awareness and funds for various causes. Some of his notable contributions include:

• SER de Puerto Rico: In 2018, SER de Puerto Rico held a telethon to raise funds to support rehabilitative treatment for children with autism and muscular disabilities. Bad Bunny donated $100,000 towards the telethon's final total of $1.7 million. 
• Good Bunny Foundation: The Good Bunny Foundation was founded by the Latin superstar in 2019. The main goal of the foundation is to support youth to develop music, arts, and sports. The company has successfully held numerous fundraising events, and they even donate thousands of gifts during Bonita Tradición," which is a vibrant celebration of Puerto Rican Christmas. In December 2022, his foundation donated around 25,000 gifts to communities in San Juan. They also have an educational camp every year called "Un Verano Contigo" (A Summer With You),
• Deja Tu Huella Fund: Bad bunny along with the Good Bunny Foundation launched the Deja Tu Huella Fund in 2021, in partnership with Cheetos to create the DEJA TU HUELLA FUND. The campaign was created to support Hispanic communities across the U.S. and Puerto Rico by awarding $50,000 to 10 students who can impact Hispanic communities. The $500,000 fund was acquired from the profits made from the Cheetos x Bad Bunny Collection by Adidas. In 2022, the reward was reduced to $25,000 so that the total number of people would be increased to 20.
• Hurricane Fiona: During the US leg of his “World's Hottest Tour”, Bad Bunny helped raise awareness towards Hurricane Fiona and its effect on his homeland of Puerto Rico by adding QR codes of the organization helping those in need in Puerto Rico.
• Uvalde shooting survivor: In 2022, Bad Bunny, Wisin, and Yandel donated a home to a 10-year Uvalde survivor and her family through his foundation, the Good Bunny Foundation. They decided to donate the family a house after they learned that they lived just a few blocks away from the gunman, which made them feel uneasy and scared. 
• Donation for Heart Transplant Surgery: In 2018, Bad Bunny campaigned for  Andy Reyes, a 13-year-old who was in desperate need of a heart transplant. He called on other artists as well as ordinary people to donate any amount so that he could afford the surgery. Because of his campaign, Reyes has managed to get $531,735 of his $800,000 goal.

What’s next for Bad Bunny?

Bad Bunny is currently dealing with a lawsuit filed against his sports agency, Rimas Sports. The lawsuit was first filed in April 2024 by the Major League Baseball Players Association (MLBPA and as of August 2024, the MLBPA requested the agency to be held in contempt after failing to follow union rules according to a court order. 

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