Snoop Dogg

Snoop Dogg is a legendary rapper who has built an empire that extends far beyond music. From his groundbreaking debut album Doggystyle to his ventures in film, television, and business, Snoop has become a cultural icon. His laid-back persona and unique voice have made him a staple in the entertainment industry.

At the same time, his savvy investments in tech, cannabis, and food have significantly boosted his net worth. This article will dive into how Snoop Dogg’s diverse career and entrepreneurial spirit have made him one of the wealthiest figures in entertainment. 

What Is Snoop Dogg’s Net Worth?

As of the third quarter in 2024, Snoop Dogg has a net worth of $160 million. 

The major source of revenue for Snoop during most of his career has been his music career, where he has earned from album sales, touring, and streaming.

Streaming is one part of his music career that probably brings in the least amount of money. He’s even publicly acknowledged that most traditional platforms where music is accessible don’t pay artists well enough. During an episode of “Business Untitled” in December 2023, Snoop mentioned that he earned less than $45,000 for getting a billion streams on Spotify”.

Compared to that, “Snoopzilla” earns a lot more doing features for artists. While making an appearance on the “Full Send Podcast” in 2022, Snoop said that the cost to get him on someone’s song is “About $250,000,” and it will cost the artist another $250,000 to get him to be part of the music video.

Touring is probably the most lucrative part of his music career. According to Billboard, Snoop is the 13th highest-grossing hip-hop act of all time, having earned a total of $73.7 million in his career. He was also on the list of the highest-grossing rap tours of 2023. He appeared on the list twice actually. First, at 9th place as a solo artist, he earned $11.8 million, and then at 3rd place, along with long-time touring buddy, Wiz Khalifa. Both of them earned $25.9 million together in 2023.

Besides music, Snoop’s career as a TV Personality has been pretty lucrative for him. Most recently, Snoop got paid $500K a day to be a special NBC Olympics correspondent during the 2024 Paris Olympics. Since the Olympics was 18 days long, Snoop would have earned $9 million from the gig.

In addition to his music and TV career, Snoop has diversified his income through entrepreneurial ventures, including cannabis brands, media production companies, and partnerships with major brands. He has invested heavily in the cannabis industry, co-founding Merry Jane, a cannabis media company, and launching his cannabis brand, Leafs by Snoop. These ventures, along with his other business interests, have significantly boosted his net worth.

What is Snoop Dogg's Claim to Fame?

Snoop Dogg initially became famous when he collaborated with Dr. Dre early in his career, having appeared on Dre’s debut solo album The Chronic in 1992. This propelled him into the spotlight, leading to his debut album Doggystyle, which debuted at number one on the Billboard 200 and went quadruple platinum. This solidified his status as a rap icon. 
Besides that, Snoop became somewhat of a Cultural Icon, who's known for his laid-back personality and his love for weed.

What Businesses Does Snoop Dogg Own Or Is Part Of?

Snoop Dogg is not just a rap legend; he's also a savvy entrepreneur with a diverse portfolio of businesses. Here’s a detailed look at the ventures he owns or is part of:

• Snoopadelic Films: Founded in 2005, Snoopadelic Films is Snoop's production company, responsible for creating various films, TV shows, and music videos. 
• Doggy Style Records: This is Snoop Dogg's own record label, which he founded in 1995. The label has released albums by Snoop Dogg as well as other artists like Soopafly and Tha Eastsidaz.
• Casa Verde Capital: Snoop co-founded this venture capital firm in 2015, focusing on investments in the cannabis industry. Casa Verde Capital has raised over $100 million and invested in 38 startups. As of 2022, the company has a portfolio worth $200 million.
• Death Row Records: In Feb 2022, Snoop acquired the iconic Death Row Records, where he began his career. Snoop paid around $50 million for most of the catalog (excluding Dr. Dre’s and 2Pac’s music), Death Row brand, along with its trademark, name, and logo from MNRK Music Group. He would eventually sell a small stake in the label’s catalog to full-service music company, Gamma.
• Snoopify: Launched in 2013, Snoopify is a mobile app that allows users to add Snoop-themed stickers to their photos. In 2013, Snoop’s brand manager Nick Adle claimed that Snoop was earning around $30k a week from the app.
• Merry Jane: Snoop founded Merry Jane in 2015, which is a media platform dedicated to cannabis culture. 
• Leafs By Snoop: In 2015, Snoop launched Leafs By Snoop, a cannabis brand offering a range of products, including flowers, edibles, and concentrates. 
• Gangsta Gaming League: Established in 2019, this eSports league was created by Snoop to bring together gamers and entertainers. 
• GIN&Juice: Inspired by his hit song, Snoop along with Dr. Dre collaborated with Trusted Spirits in 2024 to create a line of cocktails called GIN&Juice.
• Indoggo Gin: Launched in 2021, Indoggo Gin is another Snoop venture in the spirits industry. 
• S.W.E.D.: In 2024, Snoop started S.W.E.D. (Smoke Weed Every Day), a weed dispensary shop located in LA.
• Broadus Foods: Founded in 2022, Broadus Foods is Snoop's venture into the food industry. 
• Snoop Doggie Doggs: Launched in 2022, this pet accessory line offers a range of stylish and fun products for pets. 

What Are Snoop Dogg's Brand Endorsements?

Snoop Dogg, with his iconic persona and widespread appeal, has secured numerous high-profile endorsement deals over the years. Here's a look at some of the brands he's partnered with:

• 19 Crimes: Snoop partnered with the Australian wine brand, 19 Crimes to create his line of wine bottles. He released Snoop Cali Red in 2020, which was the top-selling wine innovation of 2020 according to the brand. He released a second bottle in 2021, called Snoop Cali Rosé
• Solo Stove: In November 2023, Snoop shocked the world when he declared to the world that he was going to “give up smoke”. A week later, the ultimate celebrity stoner revealed that he was in fact, “going smokeless” but for an ad for a smokeless stove called Solo Stove. Since then, Snoop has been an official “smokesman” for them.
• Corona: In 2020, Snoop Dogg joined Corona’s “La Vida Más Fina” campaign, promoting the brand’s laid-back lifestyle image. He was part of the campaign for more than 3 years and got paid around $10 million. He was replaced by Pedro Pascal in 2024.
• Skims: Snoop collaborated with Kim Kardashian's Skims in 2022, appearing alongside his family in a holiday campaign. 
• Just Eat: Snoop partnered with Just Eat in 2020, appearing in a commercial that featured a catchy jingle he helped create, which became hugely popular. He reportedly earned around $5 million for his deal with the company.

Some other brands that Snoop has had an endorsement deal with include Boost Mobile, Colt 45, Hot Pockets, Orbit Gum, Petco, Skechers, and Beyond Meat.

How Does Snoop Dogg Spend His Wealth?

Besides spending most of his money on the obvious, Snoop is quite frugal, at least with real estate. He does spend quite a bit on buying cars and customizing them. Here’s how he spends his money.

How Many Houses Does Snoop Dogg Own?

Even though Snoop has a net worth of $160 million, he has barely spent any of it on real-estate. The one house that he currently owns, is located in Diamond Bar, California and has been his primary residence for the last 2 decades. He bought that house in 1998 for $720,000.

The other house he used to own was situated in Claremont, California and cost him $660,000 in 1994. He ended up selling that house for $1.83 million in 2007

How Many Cars Does Snoop Dogg Own?

Snoop is known for his love of classic cars, and has an impressive collection of vehicles that reflect his unique style and passion for old-school rides. Here are four standout cars from his collection:

• 1974 Cadillac Snoop DeVille Lowrider: One of Snoop's most iconic cars, this custom Cadillac was designed by Snoop in 2001. The car is painted green, which is the color of 2 other things he loves - money and weed.
• 1968 Buick Riviera: Snoop’s 1968 Riviera has a custom shade of blue on its exterior and was featured in the music video for his song, “Vato.”
• 1968 Cadillac Coupe DeVille: Snoop has another Coupe DeVille in his collection. This one is painted in white and has a painting of his family on the hood.
• 2011 Ford Mustang GT Funkmaster Flex Edition: In 2011, Ford gave New York DJ, rapper, and producer Funkmaster Flex a chance to design a Mustang for Snoop. The end result was a navy blue Mustang with a white stripe down the middle, Baurtwell custom tail-lights, a 3-D carbon body kit, and a souped-up engine.

These vehicles are just a few examples of Snoop Dogg's dedication to classic car culture​. You can check out the rest of his car collection here - Snoop Dogg’s Old-School Car Collection.

What Are Snoop Dogg’s Charitable Contributions and Philanthropic Endeavors?

“Snoop Lion” is also known for his philanthropy, contributing to various causes over the years:

• Snoop Youth Football League: Founded in 2005, the Snoop Youth Football League (SYFL) is a nonprofit organization that gives inner-city children the opportunity to participate in football. According to Snoop, around 20 of his former players from the league have gone on to play in the NFL. In June 2024, the league received a $100,000 donation from Raising Cane’s.
• The Healing Circle: In 2007, Snoop performed at a benefit concert, where the money earned from the performance was donated to The Healing Circle.
• Habitat For Humanity: Snoop auctioned an hour in a recording studio with himself to raise funds for Habitat For Humanity's Operation Home Delivery Fund.
• Hilton Head Island woman donation: In 2023, Snoop donated $10,000 to a GoFundMe campaign for Josephine Wright, who was in danger of losing her family’s land to real estate developers.
• No Guns Allowed: In 2013, Snoop Dogg released a song and video called "No Guns Allowed," which advocated for gun control and the prevention of gun violence. He also partnered with the League of Young Voters Education Fund to raise awareness about the issue.

What’s Next for Snoop Dogg?

Snoop is currently working on his latest album “Missionary”, along with Dr. Dre, who's going to be handling the production for the album. The album is set to be released in November 2024.

Also Read:

• A$AP Rocky's Net Worth
• J. Cole's Net Worth
• Drake's Net Worth