Ken Block

By Joseph White

Published April 6, 2024

Ken Block

Ken Block was a professional rally driver and the founder of the Hoonigan Racing Team. Prior to his global success and accumulating an enviable wealth, Ken had his share of failures where he started to work as a draftsman followed by snowboarding. However, he found his calling in business and adventure sports. Even before starting his profession as a rally driver, he was a successful businessman but did not want to stop there. Eventually, he went ahead and established his own racing team.

Over the course of his career as a rally driver, he won many accolades and loved to speak about his achievements as well. Prior to establishing the Hoonigan team, he started racing with Rally America and eventually ended up getting into the World Rally Championship. Later, he started his own YouTube channel where all of his popular Gymkhana videos were published, earning him millions of views and hundreds and thousands of followers too. 

Who Was Ken Block?

Putting it in simple words, Ken Block was a living legend and a professional rally driver. He was born on Nov 21, 1967, in Long Beach and was brought up in the USA. Right from his younger days, he was ambitious about architecture and started working as a draftsman as well. However, he soon realized that architecture wasn’t his thing and he moved on to snowboarding which also didn’t bring him any success. After returning to his hometown, he started his own business which finally brought him the success he was aiming for. However, he was reluctant to stop there. And his determination and will for exploration made him the legend he is today, even after his demise.

This Is How Ken Block Build His $200-Mil Net Worth

This Is How Ken Block Build His $200-Mil Net Worth

Ken Block’s love for business and adventure sports led him to establish his own line of businesses. He started his business with his close friend Damon Way, whom he met in a community class. Together, they set up a few start-up businesses which are Blunt Magazine, Eightball Clothing, Type A Snowboards, and Droors Clothing. Eventually, the duo established DC Shoes from the then-defunct Droors Clothing which earned them millions annually. Even after DC Shoes was acquired by Quicksilver for a sum of eighty-seven million dollars, Block stayed there as a Brand Vision Leader. After his business stint, he became a professional rally driver and eventually established his own team, Hoonigan Racing Team. A majority of his wealth came from his racing team and the later-established apparel brand, Hoonigan Industries. By 2012, Block made a wealth of $200 million. However, at the time of his death, that came down to $100 million, which was still a lot of money.

Ken Block’s Car Collection

As a motorsport racer, it would be foolish to expect that Ken Block would have few cars in his garage. While the car count isn’t extensive, they sure are unique. All the cars that Ken had were heavily customized and built by him. With plenty of in-hand experience with cars and incredible driving skills, Ken made sure that all his cars can get the drifting part right other than the pickup truck he had. Let’s take a look at some of his rides.

Ford F-150 RaptorTRAX 

Ford F-150 RaptorTRAX 

This is our friendly Ford F-150 but on a heavy dose of steroids. The truck gets snow tracks in place of wheels and has a 6.2L supercharged V8 under its hood. The motor pumps out a whopping 600 hp and Ken was seen driving the truck multiple times through snow and mountains as well. It gets a roll cage upgrade as well as a custom suspension setup among other modifications.

 SVCoffroad Ford F-150 Raptor

 SVCoffroad Ford F-150 Raptor

This is an already souped-up version of the F-150, the Raptor, but with more oomph. Making a solid 550 hp and 600 lb-ft of torque, the Raptor gets a suspension lift kit for racing in deserts. And Ken tested it out in the Moab desert as well, where it performed brilliantly.

Ford F-450 SD Lariat 

Ford F-450 SD Lariat 

Ken acquired the biggest version of the F-Series truck, the F-450 with the iconic 6.7L Powerstroke diesel V8. Putting out a healthy 440 horses, Ken used the truck for transporting his beloved vehicles along with snowmobiles to different places. Moreover, he amped up its suspension so that he can drift it too!

 Ford Mustang Hoonicorn V2 

 Ford Mustang Hoonicorn V2 

Finally, Ken made something absolutely outlandish and insane after the first version of his Hoonicorn Mustang grabbed plenty of attention. With an astonishing 1,400 hp and 1,250 lb-ft of torque, this car practically makes almost equal power as the mighty Chiron. Moreover, this car was built keeping one thing in mind, drifting and showcasing.


What happened to Ken Block?

On January 2nd, 2023, Ken Block met a severe accident while riding on his snowmobile. According to the reports, on a down-slope, the Snowmobile tipped off and landed on Ken, and after that Ken Block was announced dead.

Is Ken Block Done With Ford?

Yes, Ken Block and Ford parted ways on 2021 after over a decade long partnership with each other. In the mean time, there were insane Gymkhana videos with Ford cars, and awesome drift and rally builds, which the world is a fan of.

Why did Ken Block move to Utah?

Ken Block shifted to Park City in Utah because of the availability of snowmobile grounds, and dirt racing places, and mountain biking. He wanted all of these to spend his life with, thus, he moved to Utah.

What is the net worth of Ken Block?

Approximately, Ken Block built a net worth of over $200 million in his career, before his death at an age of 53 years only.

How much did Ken Block made from DC shoes?

Ken Block and Damon Way built the business called DC shoes in partnership, and later on they sold it for an exchange of $87 million dollars.

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