Travis Kelce

Travis Michael Kelce is one of the NFL’s most dynamic tight ends. His fortune stems from his long-standing career with the Kansas City Chiefs, a tenure filled with Pro Bowl selections, Super Bowl rings, and game-winning plays. Aside from his rich NFL contracts, Kelce is one of football's most bankable stars, earning more than a million a year from endorsement contracts with brands like Nike, Bud Light, McDonald's, and Pfizer. Beyond football, he has also been in the news for entertainment, from acting on Catching Kelce to hosting Saturday Night Live, and now for being a part of Ryan Murphy's FX show Grotesquerie.

Kelce is also known for his philanthropic work. He established Eighty-Seven & Running, a charity that inspires Kansas City's underserved youth and his hometown of Cleveland Heights. His initiatives have ranged from robotics labs and workforce development programs to COVID-19 relief. In 2024 alone, he gave thousands of meals, supported home repairs, and donated about a hundred thousand dollars to the victims of the Chiefs' parade disaster. He has also partnered with the American Cancer Society to raise awareness and funds for cancer research. Whether facing opponents like George Kittle or working alongside Jason Kelce on New Heights, he has transcended mere athlete status.

What is Travis Kelce’s Net Worth?

As of early 2025, Travis Kelce has an estimated net worth of $90 million.

In 2013, Travis signed a 4-year deal worth $3.12 million. That was followed by a 5-year, $46 million extension in 2016, which included $22 million guaranteed. In April 2024, Kelce signed a 2-year, $34.25 million extension, bumping his average annual salary to $17.125 million and his net worth to $60 million, officially making him the highest-paid tight end in the NFL.

Outside football, Travis earns an estimated $5 million annually from endorsements, with major deals from Nike, McDonald's, Bud Light, State Farm, and Papa John's, among others. One of the biggest recent jumps in his net worth was the August 2024 $100 million deal he and his brother Jason Kelce signed with Amazon’s Wondery to bring their hit podcast New Heights to the platform. This multi-year agreement includes rights for distribution and ad sales and adds major long-term value to his portfolio.

In addition to football and media, Kelce has investments like Hydrow, Indochino, RealTruck, ThePlayersTV, Kodiak Cakes, Casa Azul, and Cholula Hot Sauce. He’s also a stakeholder in Alpine F1 Racing, contributing further to his rising net worth of $90 million.

What Businesses Does Travis Kelce Own?

Travis Kelce owns five businesses, with annual earnings across ventures estimated in the multi-million-dollar range. 

• Hilo Nutrition: Hilo Nutrition produces gummy-based supplements designed to support fitness, energy, and sleep. Co-founded by Kelce, the brand blends wellness with athlete-backed credibility. 
• Tru Kolors: Tru Kolors is a clothing brand that reflects Kelce’s style—bold, expressive, and unique. The label is known for capsule drops and streetwear staples, helping Kelce establish a strong foothold in the fashion space.
• Club Car Wash: Kelce is a key investor and partner in Club Car Wash, one of the fastest-growing express car wash chains in the U.S. With locations rapidly expanding across the Midwest and South, it’s a smart long-term investment with strong recurring revenue.
• Garage Beer: In 2024, Kelce joined as a co-owner of Garage Beer, a brand pushing a clean, crisp lager as its signature product. His involvement boosted its national exposure overnight. The beer targets the everyday drinker and is expected to pull in major returns as distribution scales.

• 1587 Prime: 1587 Prime is a high-end steakhouse venture slated to open in 2025. Co-founded with another NFL star, Patrick Mahomes, the restaurant blends luxury dining with athlete flair. Soon to be launched in 2025, it is anticipated to be a high-profile and high-profit addition to Kelce’s empire.

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What Brands Does Travis Kelce Endorse?

Travis Kelce has signed with more than eight top brands, collecting approximately $5 million per year through endorsements. His diverse portfolio encompasses food, exercise, fashion, insurance, and drinks.

• Nike: Travis has worked with Nike, exclusively endorsing its performance training attire and cleats for performance players. His influence comprises ad placements as well as solo product drops. As an NFL superstar, his endorsement fortifies Nike's foothold within the football domain. 
• McDonald's: Kelce’s collaboration with McDonald’s in 2019 includes social media campaigns and co-branded promotions, often tied to seasonal or sports-themed menu items
• Walgreens: In the 2021 Walgreens campaign, Kelce was part of health-focused promotions aimed at everyday consumers.
• Pfizer: Kelce took part in awareness campaigns related to public health, broadening his reach into more serious, socially driven partnerships.
• Bud Light: As a Bud Light brand ambassador, he has frequently appeared in commercials and social media content for the drink company since 2020. 
• State Farm: Travis became part of the State Farm campaign in 2022, sharing the screen with other NFL stars in football-themed insurance commercials.
• DirecTV: Commercials with Kelce appeared nationwide during the NFL season 2023, tying in his fame with game-day entertainment.
• Papa John's: In 2017, Travis was seen in Papa John's advertisements. His endorsement helps the brand to keep itself culturally current and aligned with the football fanbase.
• Experian: Since partnering with credit reporting agency Experian in 2023, Kelce appears in ads focused on financial literacy and smart money habits.
• Lowe's: In 2021, Travis teamed up with Lowe’s in DIY-focused campaigns aimed at homeowners and sports fans, showcasing his off-the-field personality in home improvement contexts. The Lowe’s home team also includes NFL stars like Christian McCaffrey and Kelvin Beachum.
• LG: Kelce partnered with LG in 2021 for the "Only on OLED" campaign, a three-part series aired on LG’s YouTube channel. The campaign featured Kelce's "365 Days of Travis" calendar project, highlighting his off-field personality and emphasizing the superior viewing experience of LG OLED TVs for sports enthusiasts.
• Sleep Number: Kelce has been a prominent face in Sleep Number's advertising campaigns since 2020. He appeared in multiple commercials promoting the Sleep Number 360 Smart Bed, emphasizing personalized comfort and better sleep quality. Additionally, Kelce and his brother Jason have featured Sleep Number in their podcast, "New Heights," discussing the importance of quality sleep for athletic performance. 
• Tide: Kelce teamed up with Tide for their #TurnToCold campaign in 2022, encouraging fans to wash clothes in cold water to save energy. He also lent his voice to a talking washing machine as part of Tide's promotional efforts, adding a fun twist to the campaign.
• Dick’s Sporting Goods: As part of Dick’s Sporting Goods campaigns, Travis promotes athletic apparel, gear, and seasonal sporting essentials. His presence boosts the brand’s authenticity and reach among athletes and fans.
• Old Spice: Travis Kelce starred in Old Spice’s signature humorous and over-the-top commercial in 2018, along with Jason Kelce. 

• Campbell’s Soup: Continuing the brand’s tradition of partnering with football greats, in 2024, Kelce appeared in heartwarming and family-friendly campaigns for Campbell’s Chunky Soup.

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Assets and Lifestyle of Travis Kelce

Travis Kelce’s Real Estate Portfolio

Travis Kelce's property portfolio is a testament to his on-field and off-field success, with several Kansas City and Florida properties.

• Kansas City Estate: Bought at the beginning of 2024, this $6 million, 17,000-square-foot estate is set on 3 acres within the neighborhood in Leawood. It boasts six bedrooms, six bathrooms, a Beverly Hills-inspired swimming pool area, and a tennis/pickleball court. The estate comes equipped with upscale features such as a wine cellar, gym, and movie theater.
• Briarcliff House: Before the upgrade, Travis had a seven-bedroom house in Briarcliff West, Kansas City, which he bought in 2019 for $995,000. The house covers an area of 10,000 square feet, with a gym, wine cellar, and private balcony. It's currently valued at slightly more than $1 million.

• Orlando Condo: Travis, his brother Jason, and their mother purchased a small two-bedroom, two-bathroom Orlando condo in May 2019 for $355,000. The condo has a wraparound balcony with peaceful views.

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Vehicles Owned By Travis Kelce Over The Years

Travis Kelce’s car collection is a bold fusion of rugged American classics and sleek luxury rides.

• GMC Terrain: Kelce's practical pick, the GMC Terrain offers daily comfort and practicality. It's a humble selection among his more flashy vehicles, demonstrating that he appreciates functionality when he's not on the field.
• Aston Martin Vanquish: This high-end luxury coupe is Kelce's most Bond-like vehicle. With its robust engine and sleek profile, it fits his celebrity lifestyle and needs for speed.
• Cadillac Escalade: A classic for NFL stars, Kelce’s Escalade is the ultimate status symbol. Spacious and powerful, it's often his ride of choice for events and nights out. Also, the ESV model of the Escalade can be seen in the Hall-of-Fame NFL star Tom Brady’s garage.
• 1970 Chevrolet Chevelle SS Convertible: Showcasing his American roots, Kelce’s vintage Chevelle is a timeless powerhouse. It adds a nostalgic flair to his lineup and turns heads wherever it goes.
• Hyundai Genesis: In 2015, Travis received the vehicle as a reward for being named the offensive MVP at the 2017 Pro Bowl, where he caught three passes for 36 yards and a touchdown.

Want to see more of his impressive car collection? Check out our article, Travis Kelce Owns Customized Cars and Invests in F1.

What's Next For Travis Kelce?

Kelce's current contract with the Chiefs is set to expire after the 2025 season, following a two-year extension signed in April 2024. Kelce's in-front-of-the-camera presence keeps on increasing with his hosting role on Are You Smarter Than a Celebrity?, which debuted on Amazon Prime late in 2024. Also, after his on-screen debut in Ryan Murphy's Grotesquerie and a cameo appearance in Happy Gilmore 2, he will star in Loose Cannons, an action-comedy movie produced by John Wick director Chad Stahelski. Production of the movie will start in early 2025.

On the business side, he's also launching his upscale steakhouse, 1587 Prime, which will open in 2025 in collaboration with Patrick Mahomes.