Peyton Manning

Peyton Manning is a former American professional football quarterback who played in the NFL for 18 seasons. He has amassed a net worth of hundreds of millions of dollars, largely from his illustrious playing career, during which he earned substantial salaries and bonuses. Notably, his five-year contract with the Denver Broncos was valued at $96 million.

Beyond his on-field income, Manning has secured highly lucrative endorsement deals with major brands such as Buick, Papa John’s, DirecTV, Sony, ESPN, Sprint, MasterCard, Reebok, and Gatorade.

In addition to endorsements, Manning has pursued various business ventures. He once owned 21 Papa John’s Pizza franchises in Colorado, which he sold in 2018. He also co-hosts the “ManningCast,” an alternate Monday Night Football broadcast, alongside his brother Eli Manning.

Additionally, in 1999, Manning established the PeyBack Foundation, which aims to promote the future success of disadvantaged youth by providing financial support to programs that offer leadership, mentoring, and growth opportunities. Over the years, the foundation has distributed millions of dollars in grants to youth organizations across Indiana, Tennessee, Louisiana, and Colorado.

What is Peyton Manning's Net Worth?

As of April 2025, Peyton Manning’s net worth is estimated to be around $250 million.

This substantial wealth stems from his illustrious 18-season career in the NFL, during which he earned significant salaries and bonuses. At the height of his career, Manning ranked among the highest-paid celebrities in the world. Over the course of his NFL tenure, his combined earnings from salary and endorsements totaled just under $600 million. During his peak years, he earned approximately $18 million annually in salary and an additional $40 million from endorsements.

While playing for the Denver Broncos, the NFL Hall of Famer earned a base salary of $18 million per year. On top of that, he had the potential to earn millions more through bonuses and performance incentives. Off the field, he brought in an additional $25 million annually from endorsements, bringing his total yearly income to around $43 million.
In July 2011, the NFL legend signed a five-year, $90 million deal with the Indianapolis Colts, making him the highest-paid player in the NFL at the time. However, an injury before the start of the 2011 season prevented him from playing a single game that year. After months of speculation, the Colts released Manning on March 7, 2012, allowing him to become a free agent.

Shortly afterward, "The Sheriff" signed a new $96 million contract with the Denver Broncos. Due to concerns about his previous injuries, Manning did not receive a signing bonus and was required to pass a full physical each year before receiving his salary.

The Pro Football Hall of Famer ranks among the highest-paid athletes in the world, both on and off the field. He has endorsed numerous major brands and is a familiar face in TV commercials for companies like Buick, Papa John's, and DirecTV. Manning earns more than $25 million annually from endorsements alone.

The Former National Football League star quarterback's endorsement portfolio includes high-profile deals with companies such as Sony, ESPN, Sprint, MasterCard, Reebok, and Gatorade. These endorsements have contributed significantly to his annual income, reportedly adding at least $10 million per year even after his retirement. In addition, he owned 21 Papa John’s Pizza franchises in Colorado.

What Businesses Does Peyton Manning Own?

Over the years, the two-time Super Bowl champion has diversified his income through a variety of business ventures spanning multiple industries. Some of his most notable endeavors include:

• Omaha Productions: Omaha Productions is an American entertainment company founded in 2020 by Manning. The company’s name is inspired by Manning’s famous on-field audible call, “Omaha, Omaha!” used frequently throughout his playing career. Omaha Productions is best known for producing ManningCast, an alternate broadcast of ESPN’s Monday Night Football featuring Peyton and his brother Eli Manning. The company focuses on creating sports and entertainment content, expanding into documentaries, unscripted series, and scripted projects. In May 2023, Omaha Productions received a significant investment from Peter Chernin's media company, The North Road, boosting the company’s valuation to $400 million. More recently, Omaha Productions secured a deal with 20th Television to develop scripted series, further broadening its reach in the entertainment industry. In March 2025, Omaha Productions sold an approximately 10% stake to a new platform run by former Endeavor executive Patrick Whitesell.
• Saloon 16: In August 2020, Manning opened Saloon 16, a western-themed bar and restaurant inside the Graduate Knoxville hotel on Cumberland Avenue. The hotel features a University of Tennessee athletics theme, complete with a Vol Navy boat as the front desk centerpiece. Created in partnership with Graduate Hotels, Saloon 16 reflects Manning’s nickname, “The Sheriff,” and offers elevated bar fare in a setting filled with memorabilia from his celebrated football career. Conveniently located near the University of Tennessee campus, it serves as a unique tribute to Manning’s ties to the school.
• Papa John's Franchise Ownership: In October 2012, Manning became a franchisee for Papa John’s, initially purchasing 21 pizza franchises in the Denver area. Over time, his ownership expanded to 31 locations. From 2012 to 2018, Manning actively owned and operated these franchises. However, in 2018, he sold his entire stake in the Papa John’s locations, marking the end of his involvement with the brand.

What Brands Does Peyton Manning Endorse?

Throughout his career, the five-time NFL MVP has secured numerous endorsement deals and partnerships with prominent companies. Some of his most notable collaborations include:

• Nike: After Reebok lost its NFL apparel contract, Manning appeared in a 2014 commercial shoot modeling the Denver Broncos' new Nike jerseys.
• Reebok: Manning had endorsed Reebok since 2002, but in 2014, he ended his partnership with the brand and transitioned to Nike, aligning with the NFL’s official uniform supplier.
• Gatorade: In 2014, Manning—portrayed in comic book form—starred as "The Sheriff" in Gatorade's superhero-themed ad campaign. Later, in 2016, following his retirement from the NFL, Gatorade paid tribute to Manning's illustrious 18-year career with a heartfelt video series. The campaign featured excerpts from letters he had written to friends, family, teammates, coaches, and others who played meaningful roles in his life.
• Buick: In December 2023, Manning continued his well-known endorsement of Buick, specifically promoting the Buick Verano. Renowned for his signature humor and football-themed flair, Manning’s commercials showcase the Verano’s features through playful, gridiron-inspired analogies. A standout ad titled "Papa Bear" features Manning humorously using the car’s voice control system as if he were calling plays on the field, adding a memorable and entertaining twist to the campaign.
• DirecTV: In March 2016, Manning became the face of DirecTV’s well-known “Don’t Be Like This” advertising campaign. The commercials featured humorous scenarios that poked fun at the common frustrations faced by cable TV users, with Manning delivering his signature charm and comedic timing to emphasize the benefits of switching to DirecTV.
• Nationwide: Manning has maintained a long-standing endorsement relationship with Nationwide since 2014, serving as a prominent brand ambassador for the financial services and insurance company. Their collaboration includes a variety of campaigns, most recently the “So Much More” campaign, which emphasizes Nationwide’s offerings beyond insurance, such as financial planning and investment services. Manning plays a central role in these campaigns, appearing in commercials and promotional materials that highlight the brand’s versatility. Nationwide is also an official sponsor of the NFL, and their partnership with Manning aligns with this sponsorship.
• Sony: In August 2009, Manning teamed up with singer and actor Justin Timberlake for a memorable Sony Electronics campaign promoting the brand’s 3D TVs. The commercials showcased their playful chemistry as they explored Sony’s 3D R&D lab and offered humorous “expert” advice on selecting the right television. One standout moment from the campaign was a lighthearted ping pong showdown between the two, capturing the fun and engaging spirit of the ads.
• ESPN: Manning's company, Omaha Productions, solidified its presence in sports media with a long-term, multi-platform media rights extension with ESPN, running through 2034. This extended partnership ensures the continuation of the widely popular "ManningCast"—the alternate Monday Night Football broadcast co-hosted by Peyton and Eli Manning. In addition to the live game analysis and guest interactions featured on the ManningCast, the deal also includes other original Omaha Productions content, such as Peyton's Places and Eli's Places, which dive into football history and culture. The agreement spans multiple ESPN platforms, allowing for a broader distribution of content.
• Sprint: In 2006, Sprint, an official NFL sponsor, signed Indianapolis Colts quarterback Peyton Manning to a multi-year endorsement deal. The campaign focused on promoting NFL wireless content available through the Sprint network. Manning famously showcased his playful side in one of the Sprint Nextel commercials by donning a fake mustache and toupee to humorously disguise himself while cheering for the Colts.
• MasterCard: In 2006, Manning endorsed MasterCard in a memorable commercial campaign promoting their credit cards. The ad humorously featured Manning as an enthusiastic fan of everyday people, cheering them on in mundane tasks like grocery shopping and dry cleaning, highlighting MasterCard’s iconic “Priceless” theme with his signature charm and humor.
• Bud Light: Manning is featured in Bud Light's Super Bowl LIX campaign, appearing alongside Post Malone and Shane Gillis as part of the "Big Men on Cul-de-Sac" (BMOC) series. In these humorous commercials, the trio plays the ultimate neighborhood hosts who elevate local parties with their over-the-top entertainment skills and gadgets. This isn’t his first collaboration with Bud Light—he also starred in the 2023 NFL Playoffs "Easy Rounds" commercial with Emmitt Smith, where he showcased his signature passing skills by tossing Bud Light cans in a packed sports bar.
• Bush's Beans: In December 2022, Manning signed a multi-year deal to become a "bean ambassador" for Bush’s Beans, a brand headquartered in Knoxville, Tennessee—also home to Manning’s alma mater, the University of Tennessee. The partnership kicked off with a 30-second commercial created by Carmichael Lynch in collaboration with Manning’s own company, Omaha Productions. The ad features Manning alongside Jay Bush, the great-grandson of the company’s founder, and Duke Bush, the brand’s beloved spokesdog.
• OtterBox: In September 2016, Manning became a spokesman for OtterBox, debuting in an ad series that began airing on September 16 on ESPN. One commercial features the former Colts player's signature humor as he plays with his "Action Ollie" action figure.
• Oreo: In June 2014, Oreo aired a "Double Stuf" commercial titled Blimp, featuring Peyton Manning, Eli Manning, and Serena Williams. Another Golden Double Stuf Oreo commercial also included appearances by the U.S. President Donald Trump, the Manning brothers, and comedian Darrell Hammond.
• Michelob Ultra: In 2022, Manning appeared in Michelob Ultra’s Super Bowl LVI commercial, joining Steve Buscemi, Brooks Koepka, Jimmy Butler, Nneka Ogwumike, Alex Morgan, and tennis legend Serena Williams in the star-studded ad.
• Nerf: In 2007, Manning teamed up with Hasbro in a wide-ranging product and promotional alliance centered around the company's popular NERF brand.
• Frito-Lays: In 2022, David Beckham and Manning kicked off the next phase of Frito-Lay’s ongoing FIFA World Cup campaign. Manning was featured in several commercials for the brand, particularly during the World Cup. He also appeared in Super Bowl commercials alongside his brother Eli Manning and Terry Bradshaw. In one of the ads, he and David Beckham humorously debated whether the sport should be called "soccer" or "football.”
  Additionally, in 1998, before signing with the Colts, Manning became a spokesperson for First Tennessee Bank. In 2005, he also appeared in a Nabisco commercial.

Assets and Lifestyle of Peyton Manning

Peyton Manning’s Houses

Over the years, the legendary NFL quarterback has owned an impressive property — a luxurious mansion in Cherry Hills Village, Colorado. Let’s take a closer look at the most notable details of this remarkable home:

• Mansion in Cherry Hills Village, Colorado: Upon moving to Denver, Manning temporarily lived in a home owned by former Broncos head coach Mike Shanahan before purchasing his own property in Cherry Hills Village, Colorado. In July 2012, shortly after signing a five-year deal with the Denver Broncos, Manning bought a luxurious 16,464-square-foot Georgian-style mansion in the affluent community. Built in 2004, the three-story residence sits on 3.37 acres of meticulously landscaped grounds. Acquired for $4.575 million, the home's estimated value has since risen to approximately $6 million. Cherry Hills Village is known for its wealth and prestige, once ranking fourth on Bloomberg’s list of the wealthiest places in the United States.
• Home in Indianapolis: During his time with the Colts, Manning lived in a $7.5 million home in Indianapolis. He also had a private "man cave" at St. Elmo Steak House, featuring a downstairs dining room, an elevator, a wine cellar, and a TV embedded in the wall. Although Manning initially believed he would remain in Indianapolis after his playing career, he eventually moved to Denver, where he ultimately settled.

Peyton Manning's Cars

Over the years, the 49-year-old NFL legend has built a modest yet impressive collection of cars from brands like Cadillac, Chevrolet, and Toyota. Let’s take a closer look at his down-to-earth car collection.

• Toyota Land Cruiser: Manning owns a white Toyota Land Cruiser, which he used to drive to the Cardinals' headquarters nearly every day.
• Chevrolet Suburban: Manning owns a black Chevrolet Suburban, and he has often been spotted using it to visit training facilities or run errands like shopping.
• 2007 Cadillac Escalade: To celebrate his Super Bowl XLI victory, Manning was gifted a Cadillac Escalade. The SUV had a shiny red exterior and a luxurious interior, featuring leather seats and a stylish dashboard.

What's Next For Peyton Manning?

The former NFL quarterback continues to make waves in the entertainment world through his company, Omaha Productions. In April 2025, Omaha signed a first-look deal with Disney’s 20th Television to develop and produce scripted comedies, dramas, and adult animated series. To support this creative expansion, Omaha secured a new round of financing led by former Endeavor Executive Chairman Patrick Whitesell and private equity firm Silver Lake, further boosting the company’s ambitions in scripted content.

Additionally, Omaha Productions is collaborating with ESPN on the docuseries Full Court Press, which offers an in-depth look at top women’s college basketball players. The first season premiered in May 2024, with a second season set to release in May 2025.

Furthermore, Peyton will return as head coach of the AFC team at the 2025 Pro Bowl Games, while Eli Manning leads the NFC squad, marking their third consecutive appearance in these roles.

Off the field, Manning remains closely connected to his alma mater, serving as a professor of practice at the University of Tennessee.