Peyton Manning's Net Worth

Peyton Manning is one of the most successful and recognizable quarterbacks in NFL history, with a legendary career that spanned 18 seasons. A two-time Super Bowl champion and five-time NFL MVP, Manning played 14 seasons with the Indianapolis Colts and four with the Denver Broncos. Over the course of his career, he earned more than $250 million in salary and endorsements, making him one of the highest-paid players in football history. Off the field, Manning has remained a prominent figure in the business and entertainment world, endorsing brands like Nationwide, Gatorade, and Papa John’s. He has also invested in ventures such as restaurants and media projects, further adding to his long-term fortune.

Beyond his financial success, Manning is also known for his philanthropic work. He founded the PeyBack Foundation in 1999, which focuses on supporting disadvantaged youth across the United States. He has donated millions through the foundation and remains active in several charitable initiatives even after retirement. Throughout his career, Manning shared intense rivalries with other legendary quarterbacks like Tom Brady and Ben Roethlisberger, creating some of the most memorable matchups in modern football.

What is Peyton Manning’s Net Worth?

As of July 2025, Peyton Manning’s net worth is estimated to be $250 million.

Most of his wealth comes from NFL contracts, endorsement deals, and his post-retirement media career, and he retired with $400 million in total career earnings. Over his 18-season NFL run, Manning earned hundreds of millions from multimillion-dollar contracts and bonuses. 

His first NFL contract in 1998 with the Indianapolis Colts was a six-year deal worth $46.3 million, including an $11.6 million signing bonus. In 2004, he signed a seven-year extension with the Colts worth $99.2 million, followed by a five-year, $90 million deal in 2011. However, after a neck injury, the Colts released him in 2012 before paying out the full contract.

He then signed with the Denver Broncos on a five-year, $96 million contract, which guaranteed him $58 million if completed. In 2015, he restructured the deal to a two-year, $34 million contract, helping the team manage salary cap space.

Outside the NFL, Manning has made millions through endorsements with major brands such as Nike, Gatorade, Papa John’s, Buick, DIRECTV, and Nationwide. According to Forbes, he earned $15 million from endorsements in 2016 alone.

He continues to earn through media, including the hit ESPN show ManningCast, co-hosted with his brother Eli. His production company, Omaha Productions, signed a nine-year deal with ESPN in 2024 to produce content through 2034.

What Businesses Does Peyton Manning Own Or Is Involved With?

Peyton Manning’s Omaha Productions, launched in 2020, is now valued at over $750 million and has transformed him from an NFL legend to one of sports media’s most influential entrepreneurs.

Peyton Manning has built a significant business portfolio since retiring from the NFL. Here's a look at his business interests and ownership:

• Omaha Productions: Peyton Manning is the founder and owner of Omaha Productions, a sports and entertainment company he launched in 2020. Named after his famous “Omaha!” audible call used during games, the company has become a major player in sports media. It is best known for creating the ManningCast, an alternate version of Monday Night Football that features Peyton and his brother Eli. Omaha Productions has also worked on other projects like the Netflix docuseries Quarterback and Receiver, and has a first-look deal with Disney’s 20th Television. In May 2023, the company was valued at around $400 million following an investment from The North Road. By mid-2025, its value rose to approximately $750 million after another minority stake was sold to a group led by former Endeavor executive Patrick Whitesell. Since it began, Omaha Productions has produced more than 30 shows and live events, making it one of the most successful ventures in Manning’s post-NFL career.
• Papa John’s Franchises: Peyton Manning was once a major franchise owner for Papa John’s Pizza. In October 2012, he bought 21 locations in the Denver area and later expanded to 31 stores. He was not only a franchise owner but also a well-known spokesperson for the brand. Manning stayed involved with Papa John’s until 2018, when he sold all his stores after the company ended its partnership with the NFL. This marked the end of his six-year run as a Papa John’s franchisee.
• Saloon 16: In August 2020, Peyton Manning helped open Saloon 16, a western-style bar and restaurant located inside the Graduate Knoxville hotel, just steps from the University of Tennessee. The place is inspired by Manning’s nickname “The Sheriff” and is filled with football memorabilia from his playing days. Manning was closely involved in designing the space, choosing the menu, and shaping the overall theme. The restaurant offers classic bar food with a twist and celebrates his strong connection to his college roots.
• Denver NWSL team: In June 2025, Peyton Manning became part of the ownership group for the new Denver NWSL team, set to start playing in 2026. The group is led by Rob Cohen and includes several major investors. Manning’s involvement is expected to bring strong support and attention to women’s professional soccer in Colorado.

What Brands Does Peyton Manning Endorse?

Peyton Manning’s endorsement of Nationwide not only made the “Chicken Parm” jingle iconic but also helped boost the company’s brand recall by over 15% during his tenure.

Peyton Manning has established himself as one of the most popular and trusted brand ambassadors in sports, working with a wide range of companies across industries like finance, food, drinks, cars, insurance, and more. Here is a detailed look at the brands he has endorsed:

• First Tennessee Bank: One of Manning’s earliest endorsements came in 1998, just before his NFL debut, when he became a spokesperson for First Tennessee Bank.
• Reebok: Manning endorsed Reebok from 2002 to 2014 under a three-year contract that was later extended. He served as the face of the brand’s NFL lines and retro campaigns before ending the partnership to switch to Nike.
• Nike: After Reebok lost the NFL’s official apparel rights, Manning transitioned to Nike in 2014. He appeared in a promotional shoot modeling the Denver Broncos' new Nike jerseys, aligning with the league's new uniform supplier.
• Gatorade: In 2014, Manning was featured in Gatorade’s superhero-themed ad campaign, portrayed as a comic book character named “The Sheriff.” After he retired in 2016, Gatorade honored him with a touching video tribute campaign using excerpts from letters he had written to friends, family, coaches, and teammates throughout his 18-year NFL career.
• DirecTV: In March 2016, Manning became the face of DirecTV’s “Don’t Be Like This” ad campaign. The commercials featured him in comical scenarios, highlighting the frustrations of cable TV and the benefits of switching to DirecTV with his signature humor and charm.
• Nationwide: Manning has maintained a strong partnership with Nationwide since 2014, serving as one of their most recognized brand ambassadors. He stars in their ongoing “So Much More” campaign, which highlights not only insurance but also the company’s financial and investment services. Nationwide is also an official NFL sponsor, which aligns with Manning’s background.
• Sony: In August 2009, Manning appeared in a campaign for Sony Electronics alongside Justin Timberlake. The ads promoted Sony’s 3D TVs and featured the two exploring a Sony R&D lab, sharing humorous advice, and playing a memorable ping pong match.
• ESPN: Manning’s Omaha Productions signed a long-term media deal with ESPN through 2034. The agreement includes the popular ManningCast, an alternate Monday Night Football broadcast co-hosted by Peyton and Eli, as well as original shows like Peyton’s Places and Eli’s Places, which explore football history and culture across ESPN platforms.
• Bud Light: Manning starred in Bud Light’s Super Bowl LIX commercials as part of the “Big Men on Cul-de-Sac” series alongside Post Malone and Shane Gillis. The humorous ads showed them as neighborhood party hosts with over-the-top setups. He had also featured in the brand’s 2023 NFL Playoffs “Easy Rounds” commercial with Emmitt Smith, tossing Bud Light cans in a lively sports bar.
• Sprint: In 2006, Sprint, then an official NFL sponsor, signed Manning to promote its NFL mobile content. In one memorable commercial, he wore a fake mustache and toupee while hilariously cheering on the Colts in disguise.
• MasterCard: Also in 2006, Manning starred in MasterCard’s “Priceless” campaign, where he was shown enthusiastically cheering for people doing everyday chores like grocery shopping, highlighting the brand’s message in a humorous and relatable way.
• Nerf: In 2007, Manning joined a promotional campaign for Hasbro’s Nerf brand. The collaboration included product tie-ins and commercials centered on the popular toy line.
• Bush’s Beans: In December 2022, Manning signed a multi-year endorsement deal with Bush’s Beans, a company based in Knoxville, Tennessee, home to his alma mater. The campaign kicked off with a commercial made by Carmichael Lynch in partnership with Omaha Productions and featured Manning alongside Jay Bush and the brand’s spokesdog, Duke.
• Buick: In December 2023, Manning continued his endorsement of Buick, specifically promoting the Buick Verano. His commercials used playful football-themed language to explain the car’s features. In a standout ad titled Papa Bear, he humorously used Verano’s voice control as if he were calling plays on the field.
• OtterBox: In September 2016, Manning began endorsing OtterBox phone cases. A series of commercials aired on ESPN, with one showing him joking around with an action figure of himself, blending humor with product highlights.
• Oreo: In June 2014, Oreo released a “Double Stuf” commercial called Blimp, featuring Peyton and Eli Manning alongside Serena Williams. Another version, Golden Double Stuf, included appearances by President Donald Trump (in a comedic portrayal), the Manning brothers, and comedian Darrell Hammond.
• Nabisco: In 2005, Manning appeared in a commercial for Nabisco, the well-known snack company behind brands like Oreo and Ritz.
• Michelob Ultra: Manning was featured in Michelob Ultra’s star-studded Super Bowl LVI commercial in 2022, which also included Steve Buscemi, Brooks Koepka, Jimmy Butler, Nneka Ogwumike, Alex Morgan, and Serena Williams.
• Frito-Lay: Manning partnered with Frito-Lay for their 2022 FIFA World Cup campaign alongside David Beckham. They appeared in humorous commercials debating whether it should be called “soccer” or “football.” He also appeared in Super Bowl ads with Eli Manning and Terry Bradshaw.
• U.S. Bank: In 2025, Peyton Manning became the face of U.S. Bank’s national campaign for the Smartly Visa Signature Card. The commercials showcased his friendly and down-to-earth personality, with a humorous birdwatching-themed ad that promoted the card’s features while showing Manning’s image of financial responsibility and approachability.

Assets and Lifestyle of Peyton Manning

Peyton Manning’s Real Estate Portfolio

Peyton Manning has made significant investments in real estate. Let’s take a look at his notable real estate portfolio:

• Cherry Hills Village Mansion: Peyton’s most well-known property is a Georgian-style mansion in Cherry Hills Village, an upscale neighborhood in Denver, Colorado. He purchased the 16,464-square-foot home in July 2012 for $4.575 million, shortly after joining the Denver Broncos. The mansion sits on 3.37 acres and includes 7 bedrooms, 10 bathrooms, a seven-car heated garage, a wine cellar, an elevator, a game room, two offices, and even a heated dog kennel. With its red brick exterior, elegant columns, and high-end finishes like black walnut flooring and granite countertops, the home reflects Manning’s taste for timeless luxury. The property's value has grown to around $6 million.
• Indianapolis Home: During his time with the Indianapolis Colts, Peyton Manning lived in a $7.5 million home in the city. In addition to his residence, he had a private “man cave” at the iconic St. Elmo Steak House, complete with a private downstairs dining room, elevator, wine cellar, and a TV built into the wall. Although he once thought he would stay in Indianapolis after retiring, Manning later moved to Denver, where he has since made his permanent home.

Vehicles Owned By Peyton Manning Over The Years

Peyton Manning’s car collection is as grounded and practical as he is, with just three SUVs that show his no-nonsense approach to life off the field. Let’s take a closer look at his car collection.

• Chevrolet Suburban: He also owns a black Chevrolet Suburban. It is a large, dependable SUV that he often uses for errands or visits to training facilities.
• Toyota Land Cruiser: Manning owns a white Toyota Land Cruiser, which he used almost daily during his career. It was his regular ride to team headquarters.
• 2007 Cadillac Escalade: After winning Super Bowl XLI, Manning was gifted a red Cadillac Escalade. It has a luxurious interior with leather seats and a stylish dashboard, making it a standout in his otherwise modest collection.

Though not flashy, Peyton Manning’s car collection reflects his personality and appreciation for comfort, reliability, and classic style.

What's Next For Peyton Manning?

Peyton Manning’s next chapter is all about growth beyond the field. He continues to expand his media presence through Omaha Productions, with new sports and entertainment projects in the works, including the hit ManningCast and upcoming shows through partnerships with ESPN and Hulu. In 2025, he also became part of the ownership group for Denver’s new NWSL women’s soccer team, which will start competing in 2026. Still connected to football, Manning coached the AFC team at the Pro Bowl Games and regularly appears at NFL events. Beyond his professional ventures, Manning maintains strong ties to the University of Tennessee, where he contributes as a professor of practice, sharing his experience and insights with students. Blending football, media, and business, he remains as active and driven as ever in his post-playing career.

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