Lance Stroll

Lance Stroll is a Canadian-Belgian Formula 1 driver who has emerged as a significant figure in the motorsport world by the age of 26. His earnings come not only from his contract with Aston Martin, which nets him around $3 million annually, but also from a range of lucrative endorsement deals with brands like Bombardier and BOSS. Stroll made history when he became the first Canadian to reach an F1 podium since 2001, and his achievements are underscored by his family's substantial financial backing, including significant investments in Aston Martin led by his billionaire father, Lawrence Stroll.

Beyond the racetrack, Stroll is deeply committed to philanthropy, having pledged substantial amounts to various charities, including $1,800 for every point he scores at the Belgian Grand Prix to the Los Angeles Fire Department Foundation. His dedication to giving back extends to co-founding The Stroll Foundation, focusing on youth education and health initiatives. As he competes against rivals like Lando Norris and Ferrari driver Charles Leclerc, Stroll aims to solidify his legacy in Formula 1.

What is Lance Stroll's Net Worth?

“As of April 2025, Lance Stroll's net worth is estimated to be $50 million.”

Lance Stroll’s estimated annual salary of $2–3 million over the past 3 to 4 years positions him among the lower earners on the Formula 1 grid, particularly when compared to his high-profile teammates. During his time alongside four-time world champion Sebastian Vettel at Aston Martin (2021–2022), Vettel reportedly earned over $15 million annually, while his current teammate, two-time champion Fernando Alonso, commands a salary of $34 million per year. This stark contrast highlights Stroll’s relatively modest earnings despite his long-standing role in the sport.

Notably, financial incentives may hold less urgency for Stroll, given his family’s deep ties to the team. His father, Lawrence Stroll, a billionaire investor and owner of Aston Martin’s F1 operation, has bankrolled his son’s career since his junior racing days. The Stroll family fortune is valued at approximately $3.4 billion.

In addition to his salary, Lance Stroll benefits from various endorsement deals and sponsorships that have been discussed in the section below. These partnerships typically contribute significantly to the income.

Lance Stroll’s Businesses And Brands

What Businesses Does Lance Stroll Own or Is Involved In?

While Lance Stroll is best known as an Aston Martin Formula 1 driver, he does not directly own the businesses tied to his family’s investments. His involvement is indirect, stemming from his father, billionaire Lawrence Stroll, who spearheads their ventures.

For instance, the Aston Martin F1 Team and the family’s 33% stake in Aston Martin Lagonda (valued at over $782 million since 2020) are held through Lawrence’s Yew Tree Consortium. Similarly, the family’s historic wealth originates from fashion investments like Tommy Hilfiger and Michael Kors, which Lawrence helped grow but are not owned by Lance. While Lance may inherit or benefit from these assets in the future, his current role remains focused on racing, with business operations managed by his father.

What Are Lance Stroll’s Notable Endorsements?

“Stroll's partnerships range from aviation to fashion, while strongly supporting Canadian businesses.”

The talented Canadian-Belgian racing driver has built an impressive array of brand endorsements. His partnerships, covering various industries, reflect a blend of Canadian pride and global appeal. Here’s a closer look at his notable endorsements and sponsorships:

• Bombardier: This Canadian aviation giant has been a long-time partner of Stroll since 2017. They specialize in business jets, and Stroll displays their logo on his helmet and features in promotional content. The exact amount endorsed is not publicly available.
• Stilo: Stroll has a technical partnership with Stilo, a helmet manufacturer, dating back to his Formula 2 days. They recently launched the Stilo ST6 helmet, designed for the 2025 Formula 1 season, focusing on performance and safety.
• Metro Supply Chain: In 2024, the 26-year-old racer signed a deal with this Canadian supply chain solutions company. The partnership was renewed in February 2025, making them his Official Marketing Partner. Their logo will appear on his helmet during select races of the 2025 Formula 1 season, showcasing him as a brand ambassador.
• Socios.com: In February 2022, Stroll partnered with this digital platform that enables fan engagement through tokens. They organized a raffle for fans to win a replica of his helmet from the 2021 US Grand Prix. Socios.com also sponsors his website, further connecting the digital platform to his brand.
• BOSS: The talented racer has an endorsement deal with BOSS, a premium fashion brand, joining the ranks of many Formula 1 drivers associated with luxury labels. Specific details about this partnership are limited, but it enhances his public image beyond racing. A standout moment was his appearance at a BOSS-hosted soirée in Shanghai, celebrated on Instagram with the hashtag #BeYourOwnBoss.
• Krown Produce: In 2024, Stroll welcomed Krown Produce as his Official Produce Partner, diversifying his endorsements into the food sector. This partnership supports health-conscious fans and promotes Canadian agriculture.
• Tim Hortons: The Canadian coffee-and-doughnuts chain partnered with Stroll for his hometown 2023 Canadian Grand Prix. Highlights included a promotional "Tims Run" event where he drove a branded race car through a Montreal drive-thru, sampling flatbread pizzas. Tim Hortons’ logo featured on his helmet during the race weekend, boosting their sports marketing footprint in Canada.
• Canada Life: This financial services giant supports Stroll as part of their commitment to Canadian motorsport. Their branding appears on his race overalls and car, emphasizing national pride and elevating Stroll’s profile as a homegrown F1 talent.
• JCB: The British construction equipment manufacturer has backed Stroll’s teams (Williams, Racing Point, Aston Martin) since his F1 debut. Beyond car and suit branding, JCB provides operational machinery, including equipment for Aston Martin’s Silverstone campus, blending sponsorship with logistical support.
• Cognizant: As an Aston Martin F1 driver, Stroll indirectly represents Cognizant, the team's title sponsor. This partnership extends beyond branding, with Cognizant providing crucial data analysis services and technological support to enhance team performance.
• Valvoline: Stroll prominently features Valvoline branding on his helmet as part of the official lubricant partnership with Aston Martin Aramco F1 Team. His special edition helmet designs highlight team mechanics, showcasing the collaborative nature of this partnership. 
• Coinbase: Through Aston Martin's multi-year agreement with Coinbase, Stroll displays the cryptocurrency exchange's branding on his racing suit and the AMR25 car's halo and rear-wing end plate. This landmark partnership marks Coinbase's entry into Formula One as an official crypto partner, using USDC stablecoin for investment.
• SentinelOne: As Aston Martin's official cybersecurity partner, SentinelOne provides AI-powered security solutions that protect the team's operations. Stroll has revealed a special edition helmet celebrating SentinelOne's NYSE listing and participation in their Power Play challenges, which test drivers' speed, precision, and concentration while showcasing the company's technology.
• Regent Seven Seas Cruises: Through Aston Martin's multi-year partnership with Regent Seven Seas Cruises, Stroll displays the luxury cruise line's logo on his race suit. The collaboration creates unique "Spotlight Voyages" experiences blending high-performance racing with luxury cruising.
• PUMA: As part of PUMA's multi-year partnership with Aston Martin Aramco F1 Team, Stroll benefits from their high-performance racewear while serving as a promotional figure in motorsport campaigns. PUMA provides fireproof gear, operates exclusive retail stores at race weekends, and improves fan experiences through special collections and immersive retail environments.
• Atlas Air: Through Aston Martin's partnership with Atlas Air Worldwide, Stroll displays the logistics company's logo on his race suit. As the team's Official Logistics Partner, Atlas Air ensures efficient global transport of critical race equipment, including cars and components.
• Velocity Black: Stroll participates in Aston Martin's lifestyle partnership with Velocity Black, a luxury digital members' club. The collaboration grants members exclusive access to drivers, VIP race tickets, and paddock experiences. Velocity Black branding appears on the Aston Martin car's nosecone, marking the luxury club's first venture into Formula One.

Assets and Lifestyle of Lance Stroll

Lance Stroll’s Real Estate Portfolio

Lance Stroll owns several luxury properties worldwide valued at over $23 million, including a Montreal mansion, a Monaco apartment, an Aspen retreat, and investments in high-end developments, though the exact number of his holdings remains undisclosed. Here’s a closer look at some of his notable properties:

• Monaco Residence: Lance owns a luxurious apartment in Monte Carlo, Monaco, a prime spot for Formula 1 drivers. This glamorous city is known for its low taxes, opulent lifestyle, and close proximity to major racing circuits. While specific details about his apartment remain under wraps, it's no secret that Monaco is home to some of the world's most expensive real estate.
• Aspen Property: Stroll also has a holiday retreat in Aspen, Colorado. This picturesque property serves as a vacation home and is situated in a famous ski resort area. Aspen’s high-value real estate makes it a sought-after destination for many.
• Montreal Mansion: The Stroll family boasts a stunning mansion in Westmount, Montreal, valued at around $23 million. This opulent residence is one of the most luxurious in the area, reflecting the family's wealth and status.

In addition to these properties, the Stroll family owns several other prestigious locations, including properties in Toronto, London, Geneva, and Mustique. In 2021, Lance further expanded his real estate ventures by investing in a high-end apartment complex project in Canada. Although details about this project are limited, it showcases his growing interest in real estate.

How Big is Lance Stroll's Car Collection?

The talented 26-year-old racing driver’s passion for luxury and performance vehicles is well-known, but specific details about his car collection—such as exact models, customization features, or personal anecdotes — remain largely private. Most of the information available is speculative or based on sightings and rumors. Among the cars rumored to be in his garage are a Ferrari California, a Lamborghini Huracán, and a Mercedes-Benz AMG GTR. Other rumored additions include hypercars like the Aston Martin Valkyrie, but again, no credible sources substantiate these claims.

What's Next For Lance Stroll?

Lance Stroll's future in Formula 1 is looking bright after securing a contract extension with Aston Martin that will keep him with the team at least through the 2026 season. This means he will continue to race alongside two-time world champion Fernando Alonso for the next two years, which is an exciting opportunity for him.

Lance Stroll has enjoyed his best-ever start to an F1 season in 2025, outperforming Ferrari drivers in early races and securing a sixth-place finish in Australia and ninth in China. Currently eighth in the championship (10 points), he faces heightened expectations as Aston Martin prepares for 2026’s Honda-powered era, bolstered by legendary designer Adrian Newey’s arrival. With eight seasons of experience, Stroll is under pressure to cement his legacy beyond being “the boss’s son” and prove he belongs among F1’s elite.