Jenson Button

Jenson Button built a fortune as a Formula 1 driver, securing his wealth through high-paying contracts and endorsements. Best known for winning the 2009 F1 World Championship with Brawn GP, Button raced for teams like McLaren, Honda, and Williams, earning millions throughout his career. Even after retiring from F1, he remained active in motorsport, competing in endurance racing and off-road events while securing lucrative sponsorship deals.

Beyond racing, Button has invested in businesses, including automotive ventures and alcohol brands. He has also been involved in philanthropy, supporting children’s charities and environmental causes. His career-long rivalries with Lewis Hamilton, Sebastian Vettel, and Fernando Alonso kept him in the spotlight, making him one of F1’s most recognizable figures. With a successful transition into media and business, Button continues to grow his wealth and influence in motorsport.

What Is Jenson Button’s Net Worth?

As of February 2025 Jenson Button has an estimated net worth of $150 million.

One of the richest F1 drivers of all time, Jensen Button earned the most during his time with McLaren from 2010 to 2016. Initially he earned $6 million per year in 2010 and 2011, but his salary significantly increased to $16.5 million annually from 2012 to 2016, aligning with his role as the team's lead driver following Lewis Hamilton’s departure.

Beyond his on-track earnings, Button earns significant income through various brand endorsements. Over the years, he has partnered with major brands such as Head & Shoulders, Santander, Rolex, and TAG Heuer. Thanks to his lucrative racing salary and endorsement deals, Jenson Button was ranked 10th in the list of world’s highest-earning motorsport drivers by Forbes between June 2012 and June 2013.

Beyond endorsements, Button has successfully transitioned into business, co-founding Radford Motors, a company specializing in bespoke high-performance vehicles, and Coachbuilt Whisky, a premium whisky brand. Additionally, he owns the JBXE Team, an Extreme E racing team focused on sustainable motorsport.

Businesses and Brand Endorsements

What Businesses does Jenson Button own?

The 2009 Formula 1 World Champion earns significant wealth through his various Let's take a look at some of the most impressive details of the F1 driver's business ventures.

• The Sports Partnership: In January 2012, Button and his management team, Richard Goddard and James Williamson, launched a sports agency, The Sports Partnership. It offers management and PR services to professional athletes and key figures in the world of sports.
• Jenson Team Rocket RJN: In late 2018, Jenson Button partnered with longtime friend and endurance racing driver Chris Buncombe and experienced team principal Bob Neville to establish Jenson Team Rocket RJN, a sports car racing team. The team was formed as a collaboration with RJN Motorsport, a well-known outfit known for its success in GT racing. Over the years, Jenson Team Rocket RJN participated in various GT championships, including the GT World Challenge Europe and British GT Championship, often running McLaren GT3 cars in partnership with McLaren Customer Racing.
• Radford Motors: In 2021, Jenson Button, alongside TV personality and mechanic Ant Anstead, designer Mark Stubbs, and business adviser Roger Behle, co-founded Radford Motors, a high-end automotive brand specializing in coachbuilding. The company aimed to give buyers the opportunity to own limited-edition, highly sought-after models. However, in October 2024, Radford Motors' parent company filed for Chapter 11 bankruptcy, signaling potential restructuring and ownership transitions. As a result, Button may step back from daily operations.
• Coachbuilt Whisky: In 2022, Jenson Button co-founded Coachbuilt Whisky with spirits expert George Koutsakis. This premium blended Scotch whisky incorporates spirits from all five of Scotland's whisky-producing regions- Speyside, Highlands, Islay, Campbeltown, and Lowlands- mixed in ex-sherry casks to create a balanced and complex flavor profile. In 2024, Coachbuilt Whisky announced a partnership with Williams Racing, introducing the Coachbuilt 18-Year-Old Williams Racing Edition, a tribute to the team's Formula 1 legacy.
• JBXE team: In January 2021, Button founded the JBXE team to compete in the fully electric off-road racing series, Extreme E. Initially, Button took on both the role of team owner and driver, making his debut in the series' inaugural season. However, after competing in the first round, he stepped back from driving to focus on managing the team, appointing Kevin Hansen as his replacement.

Additionally, in 2011, Button opened Victus, a restaurant in Harrogate. The restaurant aimed to offer a fresh and modern dining experience but struggled to gain visitors. After less than a year in business, Victus closed in 2012, with the management stating the economic downturn as a key reason for its closure.

What Brands Does Jenson Button Endorse?

The legendary F1 racer has earned significant wealth through brand endorsement, sponsorship deals, and partnerships. Let's take a detailed look at the motorsport racing driver's brand endorsement.

• BBC: From December 2003 to January 2004, Button was signed by the BBC to promote its BBCi digital television interactive service. As part of the campaign, Button appeared in advertisements highlighting the platform’s features, which allowed viewers to access interactive content, including sports updates, news, and additional programming options.
• Head & Shoulders: Jenson serves as a brand ambassador for Head & Shoulders and has appeared in several advertising campaigns for the company. His involvement in these campaigns helped promote the brand’s anti-dandruff shampoos.
• Dare 2b: In 2020, Button partnered with multi-sport brand Dare 2b to launch a men’s ski clothing and accessories collection called AW20. The collaboration featured high-performance ski apparel designed for both style and functionality.
• Santander: Button is a brand ambassador for Santander Cycles. He actively participated in events to promote the bike-sharing service. At the launch of Santander Cycles MK in Milton Keynes, he rode a specially adapted tandem bike around Willen Lake and visited Santander's Head Office to engage with employees. He also encouraged the public to use Santander Cycles, emphasizing the advantages of cycling for health, convenience, and sustainability.
• SEIKO: From 2005 to 2008, Button served as a brand ambassador for Seiko's Sportura watch collection while driving for the Honda Racing F1 Team, which had an association with the brand. Button represented Seiko by appearing in its Sportura advertising campaigns. Additionally, the Seiko logo was prominently displayed on his helmet and the pit-stop lollipop during Grand Prix weekends.
• Mobil1: Jenson has been a long-time brand endorser for Mobil 1, featuring in various promotional content, including videos and an animated short film. In Mobil 1 Why We Race: Jenson Button, he discussed how the brand has supported his motorsports journey. He also appeared in Ready for What’s Next- Jenson Button, showcasing the high-performance formulation of Mobil 1 oil. Additionally, Button was featured in an animated short film as part of the TOONED series, alongside Tony Stewart and Kevin Magnussen, where they explored the benefits of Mobil 1 synthetic motor oil. 
• Rolex: Button is a brand ambassador for Rolex and has expressed his admiration for the brand’s connection to endurance racing. He has highlighted that Rolex serves as the official timepiece for prestigious motorsport events, including the Rolex 24 at Daytona, the 24 Hours of Le Mans, and the 12 Hours of Sebring.
• Armor All: In 2021, Button was named the first global brand ambassador for Armor All, a leading brand in high-quality auto care products. The partnership helped the brand connect with and engage new consumers worldwide. He also showcased the company's high-quality, innovative, and easy-to-use car care products, highlighting their benefits for every car owner.
• Hilton Hotels: In 2010, Button was featured in Hilton Hotels' major marketing campaign, marking the brand’s largest UK promotional effort in years. As part of the campaign, Button helped promote Hilton Hotels through various marketing activities.
• Hugo Boss: Button has been a brand ambassador for Hugo Boss. He was the face of the collections and a spokesperson for BOSS Bottled Sport. He was signed as an ambassador for BOSS Bottled Sport, a fragrance addition to the BOSS Bottled lineup. In 2013, Button was the face of the Boss McLaren Spring Collection and served as the poster boy for the Hugo Boss x McLaren collaboration. His partnership with Hugo Boss extended to collaborations with McLaren.
• Tag Heuer: Button is a brand ambassador for TAG Heuer, the Swiss luxury watchmaker. At the 2014 Abu Dhabi Grand Prix, he participated in a unique falconry show featuring two Gyrfalcons from the Abu Dhabi Falconers' Club, an event organized by TAG Heuer. During the same Grand Prix weekend, Button also launched TAG Heuer’s latest timepieces. As part of his partnership with the brand, he has been seen wearing a TAG Heuer Formula 1 chronograph McLaren edition watch and a TAG Heuer Carrera Calibre 1887.
• McLaren: After retiring from Formula One in 2017, Jenson Button took on an ambassadorial role with McLaren, working with the team in multiple ways. He worked in McLaren’s simulator to aid car development, attended sponsor functions to strengthen partnerships, and collaborated with the team’s lifestyle partner, Michael Kors, in fashion shoots and events.
• Vodafone: Jenson Button was a brand ambassador for Vodafone during the company's sponsorship of the McLaren Mercedes Formula 1 team. As part of this partnership, he appeared in Vodafone’s "Power to You" television campaign, which humorously featured Button and Lewis Hamilton trying to build their own F1 car without their team, emphasizing Vodafone’s reliable network with the tagline, “Vodafone McLaren Mercedes drivers depend on their team; their team depends on our network.” Button also starred in a promotional film for Vodafone VIP, where he and Hamilton took on the roles of stylists, directors, and photographers in a British fashion shoot. The film was released in the lead-up to the 2011 Formula 1 Santander British Grand Prix.
• Baylis & Harding: In 2018, Button was named the first-ever male ambassador for the personal grooming brand Baylis & Harding. As part of this partnership, he showcased the brand’s men’s collections, including Black Pepper & Ginseng, Sport, Skin Spa, and Fuzzy Duck.
• Hackett London: In 2023, British menswear brand Hackett London partnered with Jenson to launch its new fragrance, Absolute. As a longtime ambassador for the brand, Button continued his collaboration by being the face of the Absolute campaign.

Assets and Lifestyle of Jenson Button

Jenson Button’s Real Estate Portfolio

The 2006 Hungarian Grand Prix winner holds an impressive real estate portfolio, which includes various mansions across Los Angeles. He has purchased properties worth a total of approximately $35 million. Let's take a look at some of the impressive details of his properties.

• Mansion in Brentwood, Los Angeles: In 2017, Jenson Button purchased a luxurious home in Los Angeles's Brentwood neighborhood for $6.1 million. The lavish mansion featured modern architectural design, spacious living areas, and high-end amenities. Two years later, in 2019, he sold the home for a modest profit, capitalizing on the thriving L.A. real estate market.
• Mansion in Bel-Air, Los Angeles: In 2019, Jenson Button purchased a mid-construction mansion in Bel-Air, Los Angeles, for just under $9 million. The mansion, designed with a sleek modern aesthetic, offered expansive living spaces, luxury finishes, and scenic views. In August 2020, Button listed the home for sale at $10.5 million. After over a year on the market, he ultimately sold it in October 2021 for $8.9 million, closely breaking even on the investment.
• Two properties in Palm Springs, California: In May 2020, Jenson Button purchased a home in Palm Springs, California, for just under $1 million. After undergoing a major renovation, he sold the property in early 2022 for $3.55 million, making a substantial profit. In September 2021, he acquired another property in Palm Springs, which he later listed for sale in November 2023 with an asking price of $2.3 million.
• Mansion in Calabasas, California: In 2021, Jenson Button bought a home in Calabasas, California, for $3.7 million. The property underwent a complete renovation, transforming it into a modern luxury residence with high-end finishes and modern amenities. In January 2024, Button listed the newly refurbished home for $8 million.

Apart from the properties mentioned above, in March 2022, Jenson Button purchased a home in Santa Monica, California, for $5.8 million. Two years later, in April 2024, he expanded his real estate portfolio by acquiring a property in Agoura Hills, California, for $6.2 million.

Additionally, in August 2015, Jenson Button and his then-wife, Jessica, were victims of a burglary at their rented home in Saint-Tropez, where thieves stole over $375,000 worth of belongings, including Jessica’s $300,000 engagement ring.

Jenson Button's Cars

Over the years, the legendary motorsport racing driver had an impressive car collection which includes elegant Ferraris and vintage gems. His collection reflects his passion for performance, precision, and engineering excellence. Let's take a look at his exotic car collection.

• 1953 Jaguar C-Type: Button owns a legendary Jaguar C-Type, a classic race car designed by Malcolm Sayer. In 2023, he shared an Instagram post showcasing his prized car and expressing his admiration for the iconic vehicle. He also revealed that his C-Type is one of only 53 original models produced in the 1950s, making it an exceptionally rare and valuable collector's item.
• 2005 Mercedes-Benz C63 AMG DR520: On August 24, 2010, Jenson took delivery of an exclusive Mercedes-Benz C63 AMG DR520 Estate from Mercedes-Benz World. It is one of only 20 limited-edition models ever produced and available solely through the Specialist Products Division of Mercedes-Benz World. 
• McLaren 675 LT Spider: After moving to LA at the end of his racing career, Button added a sleek gray McLaren 675LT Spider to his collection. Of the 500 units produced, only 200 were allocated to U.S. dealerships, making it a rare supercar. Button was spotted taking delivery of the car and was seen enjoying it on the streets of Beverly Hills. The car remains in the U.S., reserved exclusively for his personal use whenever he travels across the Atlantic.
• 2022 Radford Type 62-2: As a co-founder of Radford, Jenson Button played a key role in unveiling the company’s first coachbuilt car since the 1960s, inspired by the legendary Lotus 62. With only 62 units ever produced, the car is a real collector’s gem. Button himself confirmed, “We’re only building 62 numbered cars for sale, but I will have one of the prototypes that we’re currently testing in California.”
• 1 of 1 McLaren P1: Button had a 1 of 1 McLaren P1 in his car garage. However, after relocating to the U.S., he found himself rarely driving it and ultimately decided to sell. Before saying goodbye, he took it for one final exhilarating drive at Silverstone WEC.

To learn more about his exclusive cars and get a closer look at his automotive tastes, check out the full article on his car collection.

What's next for Jenson Button?

Jenson Button’s focus for 2025 is on returning to Le Mans with Cadillac and Hertz Team Jota, aiming for a stronger result after finishing ninth in 2024. He has acknowledged the challenges and bad luck he faced this season but sees them as valuable lessons for the future. 

Alongside his racing commitments, he has balanced his time as a TV commentator for Sky Sports F1, remaining connected to the world of Formula 1. With his experience and determination, Button is set on making a dominant push at Le Mans, striving for victory in the legendary 24-hour endurance race.