Demi Moore

Demi Moore is a well-known American actress and producer whose impressive net worth comes from her successful career in Hollywood, which spans many years. She earned large paychecks for her roles, especially during the peak of her career, even though some of her biggest salaries were met with criticism.

After achieving success, she decided to take a break from Hollywood to raise her daughters in Idaho. Now, after enduring personal struggles, high-profile relationships, and misinterpretations by the public and media, Moore is experiencing a well-deserved comeback. Let’s take a look at how she built her wealth and success.

What Is Demi Moore’s Net Worth?

As of January 2025, Demi Moore’s net worth is estimated to be $200 million.

Demi Moore’s wealth comes from her successful acting career, smart investments, and notable divorce settlements. Known for being one of the highest-paid actresses in the 1990s, she amassed significant earnings from her blockbuster roles.

In 1995, she made history as the highest-paid actress at the time, earning $12.5 million for Striptease. This record has since been surpassed, but it marked a major milestone in her career. She also reportedly earned $11 million for G.I. Jane, where she famously shaved her head.

For A Few Good Men, Moore was paid $2 million, while her co-stars Tom Cruise and Jack Nicholson earned $12 million and $5 million, respectively, according to Entertainment Weekly. Other significant salaries include $5 million for Indecent Proposal, $6 million for Disclosure, and $7 million each for The Scarlet Letter and The Juror.

At the height of her career during the 1990s, Moore reportedly earned a total of around $60 million in base salaries alone. Besides that, Moore also produced 9 movies according to IMDB. Even though we're not sure how much she earned as a producer, it's safe to say that she earned a good amount of money.

Demi Moore also explored music, co-writing three songs with her first husband, Freddy Moore. She also appeared in the music video for their song "It's Not a Rumor." According to sources online, she still receives royalty checks for her songwriting.

Demi Moore’s fortune is not just from her acting (and music) career. Her divorce from Bruce Willis in 2000 contributed greatly to her net worth. The couple, who were married for 11 years and have three daughters, ended their marriage amicably in 1998 and have stayed close as a blended family. As part of their divorce, Willis gave Moore $90 million in cash and real estate, making it one of Hollywood’s most costly settlements.

While significantly less than what she received from Bruce Willis, Demi Moore secured a "generous" settlement during her 2013 divorce from Ashton Kutcher, one of Hollywood's highest-paid TV actors at the time as reported by TMZ.

Beyond her film earnings and divorce settlements, Demi Moore has boosted her wealth with smart real estate investments. A standout deal was the sale of her New York City apartment, which brought in an impressive $45 million.

What is Demi Moore’s Claim to Fame?

Demi Moore’s journey to fame and fortune is filled with remarkable moments that turned her into a Hollywood icon. Let’s take a closer look at her path to success:

• Breakthrough: Moore’s big break came in 1985 with the film St. Elmo's Fire, directed by Joel Schumacher. Despite receiving negative reviews, the movie was a box office hit and helped Moore gain widespread fame. Due to her role in the film, she was often grouped with the Brat Pack, a label she found "demeaning."
  Ghost: Moore's biggest success came with the 1990 supernatural romantic drama Ghost, which grossed over $505 million worldwide, making it the highest-grossing film of the year. Her performance earned her a Golden Globe nomination and the Saturn Award for Best Actress.
• Vanity Fair controversy: In August 1991, Demi Moore appeared nude on the cover of Vanity Fair while seven months pregnant, photographed by Annie Leibovitz. The image, titled More Demi Moore, sparked widespread discussion, with reactions ranging from praise for its empowerment to criticism of objectification. The photograph inspired many parodies, including one featuring Leslie Nielsen to promote the 1994 film Naked Gun 33 1/3: The Final Insult. Photographer Annie Leibovitz sued over the parody, but the case was dismissed in 1996. The image remains iconic and continues to spark debate.
• Striptease: In 1996, Moore made history as the highest-paid actress at the time, earning $12.5 million for her role in Striptease. This made her a pioneer for equal pay for women in the industry, surpassing any previous offers for a female actor. The next year, she earned $11 million for G.I. Jane, further cementing her place as one of Hollywood's highest-paid celebrities.
• Inside Out: In 2019, Moore released her memoir Inside Out, published by HarperCollins, where she shared details about her childhood, relationships, and personal challenges. The book quickly became a success, reaching number one on The New York Times Combined Print & E-Book Nonfiction and Hardcover Nonfiction best-sellers lists.
• The Substance: In 2024, Moore took on the role of an aging star in The Substance, a body horror film directed by Coralie Fargeat. In the film, her character uses a black-market drug to regain her youth. The film premiered at the 2024 Cannes Film Festival, and Moore’s performance earned critical praise. She went on to win the Golden Globe Award for Best Actress in a Motion Picture - Musical or Comedy for her role.

What businesses does Demi Moore own or is a part of?

Demi Moore is an angel investor who has backed several startups across various sectors, including health and wellness, fashion, and technology. Here are the notable businesses she owns or is a part of:

• Andie Swim: The Ghost actress became an investor in Andie Swim in 2018, a brand known for its stylish and inclusive swimwear. She has supported the brand’s mission to empower women and promote confidence. Demi collaborated with Andie on the “TOGETHER” campaign, featuring her daughters Rumer, Scout, and Tallulah Willis, highlighting the brand’s focus on comfort, fit, and style. In July 2022, she launched a limited-edition collection of vintage-inspired swimsuits in partnership with the brand.
• Evernow: In September 2022, Moore became an investor in Evernow, a telehealth platform focused on personalized menopause care. The company addresses the lack of treatment many women face, offering services like prescription delivery and access to healthcare professionals. Moore joined other investors in a $28.5 million Series A funding round as per Pitchbook.
• Wonderbelly: On June 14, 2022, Demi Moore announced her investment in Wonderbelly, a brand that makes over-the-counter antacid tablets for digestive health. The products are known for being clean, vegan, and free from talc, dyes, and GMOs. Moore actively promotes the brand and recently helped launch their book, An Adult's Guide to Farts, to encourage open conversations about digestive health.
• Thrive Market: Demi Moore invested in Thrive Market on June 22, 2016, joining other celebrities like John Legend in backing this socially conscious online grocery store. Thrive Market offers natural and organic products, including pantry staples and personal care items, at affordable prices through a membership model. While details of her investment are limited, it reflects Moore's interest in supporting healthy living and access to quality food.
• Vita Coco: In 2010, Demi Moore joined other celebrities like Madonna, Matthew McConaughey, and Anthony Kiedis in investing in Vita Coco. Entertainment manager Guy Oseary led this effort to use celebrity influence to promote the brand. At the time, coconut water was becoming a popular health drink in the U.S. Vita Coco is now a leading brand in the coconut water market, offering a variety of plant-based hydration products.

What Brands Does Demi Moore Endorse?

The Golden Globe Award winner has worked with and endorsed many brands throughout her career. Here's a look at them:

• Versace: In 2005, Demi Moore became the face of Versace, appearing in print ads for the brand’s fashion collections. Her strong presence in these campaigns helped highlight Versace's luxurious and bold designs.
• Helena Rubinstein: In 2006, Moore became the spokesmodel for Helena Rubinstein, a luxury cosmetics brand owned by L'Oréal. She represented the brand in various ads and embraced its message of "Live Brilliantly." Moore felt honored to be chosen as the brand's muse, given its long history in defining beauty. She also participated in events, including a special dinner at Château de Versailles, to promote the brand.
• Andie Swim: The Striptease actress is both an investor and an endorser of Andie Swim. In 2022, she worked with the brand to launch a limited-edition collection of vintage-inspired swimsuits. The collection featured new styles, fabrics, and a unique Firework print.
• Ann Taylor: In 2011, Demi became the face of Ann Taylor's Fall campaign. The brand is known for its classic and elegant clothing for women. Moore's personal style, which she described as "classic with a little bit of an edge," was featured in the campaign, photographed by famous photographer Patrick Demarchelier.
• AT&T: In February 2022, Demi Moore appeared in a Super Bowl commercial for AT&T, alongside Mila Kunis. The ad promoted AT&T Fiber’s fast internet for gaming and streaming. It humorously played on their connection to Ashton Kutcher, who was married to both. Set at a high school awards ceremony, Moore and Kunis think they’re competing for “Most Admired Alum,” but the award goes to a fictional character using AT&T Fiber.
• J.Crew: In September 2024, Demi Moore appeared in J.Crew's Autumn catalog as one of the cover stars. The campaign featured Moore wearing cozy yet stylish fall outfits, showcasing J.Crew's focus on timeless, quality pieces. This campaign was part of J.Crew's efforts to update its image and attract both old and new customers.
• Wonderbelly: In August 2024, Demi Moore endorsed Wonderbelly, a healthcare brand focusing on digestive health. She worked with the brand to make conversations about digestive issues more open by sharing excerpts from their book An Adult's Guide to Farts on social media, helping to break the stigma around flatulence and digestive health.
• Planet Hollywood: In 1991, Demi Moore became a partner in the Planet Hollywood restaurant chain alongside her then-husband Bruce Willis, Arnold Schwarzenegger, and Sylvester Stallone. The restaurant, which first opened in New York City, was a joint venture with movie moguls Robert Earl and Keith Barish. The celebrities were compensated through an employee stock ownership plan for their involvement. Moore supported the brand by attending promotional events, including the 1993 opening of the London location, and contributed personal film memorabilia to decorate the restaurants.
• Keds: In the 1990s, the actress provided voiceover narration for Keds sneakers commercials. The ads focused on the brand's casual, comfortable footwear, appealing to a broad audience looking for everyday shoes.
• Oscar Mayer: During the 1990s, Moore lent her voice to Oscar Mayer's hot dog commercials. These advertisements aimed to promote the quality and taste of the brand’s meat products, highlighting their reliability and flavor.
• Diet Coke: In 1988, Demi Moore appeared in a Diet Coke commercial. The ad showed her enjoying the drink, capturing her charm and matching Diet Coke’s image of style and sophistication.
• Lux: Demi Moore also appeared in Japanese commercials for Lux hairspray. The ads focused on the product’s quality and effectiveness, aiming to appeal to the Japanese market.
• Jog Mate: Around 1997, Demi appeared in commercials for Jog Mate, a Japanese brand that sold protein jelly. The ads focused on the health benefits of the jelly, promoting an active lifestyle and appealing to fitness enthusiasts in Japan.
• Seibu Department Stores: In the 1990s, Demi Moore appeared in ads for Seibu Department Stores in Japan. The commercials focused on the store's variety of products, showing it as a go-to place for everything customers needed.

How does Demi Moore spend her millions?

The 62-year-old actress spends her wealth on things she loves and invests in. She has a collection of over 2,000 dolls, including rare and custom-made pieces, with the Gene Marshall fashion doll being one of her favorites. At one point, she even had a separate house to store them. Demi also has a passion for art and once auctioned two 19th-century European paintings by William Bouguereau and Alfred Stevens, which were expected to sell for $1.7 million. Additionally, Moore has a history of investing in luxury real estate. Below, is a list of assets that she is known to own.

Demi Moore’s Real Estate Portfolio 

While building her fortune, Demi Moore has invested in stunning properties across the United States. Let’s take a closer look at them.

• San Remo Penthouse: In 1990, the Charlie's Angels actress and her then-husband Bruce Willis bought a triplex penthouse in the San Remo building on Central Park West for $7 million. The apartment was previously owned by Bee Gees manager Robert Stigwood, who expanded it from a duplex to a triplex. It covers 8,000 square feet of indoor space and has about 1,498 square feet of bluestone terrace. With 6 bedrooms and 5.5 bathrooms, the property placed Moore and Willis among notable neighbors such as Diane Keaton, Dustin Hoffman, and Steven Spielberg. After listing the property for $75 million in 2015, Moore sold it in 2017 for $45 million.
• Idaho Estate: After her divorce from Bruce Willis in 1998, Demi bought a large estate in Hailey, Idaho, in 2000. This property became a peaceful retreat where she raised her three daughters. The estate includes wide-open land, manicured lawns, and a river with a cement bridge, offering a quiet and private lifestyle.

• Beverly Hills Mansion: In 2003, Demi Moore bought a mansion in Beverly Hills for $3.15 million after her daughters encouraged her to have a home in California. The house, set on a canyon hillside, offers privacy and a serene, treehouse-like feel. While Moore loved the home’s charm and location, it was too small for her family and her then-partner, Ashton Kutcher. With the help of architect Ron Radziner, Moore transformed the property into a tropical 

  sanctuary. The home features a stunning swimming pool, a spacious wooden deck, and a design that feels like it is suspended among the trees.

Vehicles Owned By Demi Moore Over The Years

The Roswell-born actress has had some notable cars throughout the years. Here's a look at them:

• 2010 Toyota Prius: In November 2009, Demi Moore’s then-husband, Ashton Kutcher, celebrated her 47th birthday by gifting her a brand-new black 2010 Toyota Prius hybrid. Moore expressed her excitement on Twitter, writing, “Awed by the glorious gift of love from hubby... My adorable husband got me a new Prius for my b'day!! Traded in my 2004 now I'm rockin' a 2010!”
• Mercedes-Benz S400 Hybrid: In October 2010, Demi showed her interest in eco-friendly vehicles by test-driving a Mercedes-Benz S400 Hybrid. She shared her excitement on social media, saying, "Trying out the new Mercedes Hybrid—love that they are going green and with style!" However, it is unclear if she ultimately purchased the car.
• Lexus LS 600h: In November 2011, amid marital challenges, Ashton Kutcher purchased a black 2012 Lexus LS 600h for his then-estranged wife, Demi Moore, hoping to repair their relationship. The "Two and a Half Men" star spent over $100,000 on the hybrid vehicle as a birthday gift for Moore, who turned 49 on November 9, just a week before she announced their split. There is no publicly available information confirming whether Moore kept the car after their separation.

What Are Demi Moore Charitable Contributions?

The actress and producer has made several charitable contributions over the years, supporting a variety of causes and organizations. Here are some of them:

• Demi and Ashton Foundation: The Demi and Ashton Foundation, co-founded by Demi Moore and Ashton Kutcher in 2009, focused on raising awareness and funds to combat human trafficking and exploitation. The foundation held various events and initiatives to support its cause, but the exact amount raised remains unknown. Its main goal was to fight against modern slavery and provide help for survivors. As part of their efforts, Demi Moore and Ashton Kutcher recruited several famous faces, including Justin Timberlake, Sean Penn, and Bradley Cooper, to participate in a series of viral videos with the powerful message: "Real Men Don’t Buy Girls." 
• Charity Win: In 2010, Demi Moore won $250,000 in the Pepsi Refresh Celebrity Challenge, beating Kevin Bacon. She donated the prize to GEMS: Girls Educational & Mentoring Services, a non-profit that helps young women who have been victims of sexual exploitation and trafficking. 
• Artists for Peace and Justice: Demi Moore has supported Artists for Peace and Justice, an organization that provides education and healthcare to underserved communities in Haiti. After the 2010 earthquake, Moore traveled to Haiti with the group to assist in relief efforts. She joined other celebrities, including Susan Sarandon, Sean Penn, and Ben Stiller, to help improve conditions for the survivors.
• American Foundation for AIDS Research: In 2024, the 30th annual amfAR gala took place during the Cannes Film Festival, bringing together stars to raise funds for AIDS research. Demi Moore, whose film The Substance was featured at Cannes, hosted the event, a tradition started by Elizabeth Taylor in 1993. Celebrities like Michelle Yeoh, Heidi Klum, Kelly Rowland, and Diane Kruger attended. The auction featured an Andy Warhol lithograph of Elizabeth Taylor that sold for $378,289 and a Swarovski-decorated portrait of the Queen by Chris Levine, which raised $513,392. Guests also enjoyed a "Fairy Tales" fashion show, with designs from Chanel, Dior, and Prada. The entire collection was auctioned for $540,412.

Moore has supported numerous charities, including All Day Foundation, The Art of Elysium, Coalition to Abolish Slavery and Trafficking, Declare Yourself, Free The Slaves, Healthy Child Healthy World, Raising Malawi, and UNICEF. However, details about the exact amounts or specifics of her donations remain largely unknown.

What’s Next For Demi Moore?

Demi Moore recently starred in Landman, a series set in West Texas that explores family drama and oil deals. While the role garnered anticipation, many viewers were disappointed by her limited screen time in the first season, with fans expressing frustration on social media about her underutilized talent.

Looking ahead, Moore will also appear in the sci-fi comedy I Love Boosters, directed by Boots Riley. She will star alongside Keke Palmer and LaKeith Stanfield, with principal photography for the film beginning in November 2024 in Atlanta.