Deion Sanders

Deion Luwynn Sanders, aka Deion Sanders, is a true sportsperson in every sense. He is quite famous for scoring a home run in the World Series and a touchdown in the Super Bowl in the exact same week. During the peak of his career, he was often compared to dual-sport athlete Bo Jackson.

Deion Sanders was one of the highest-paid athletes in the world. Deion Sanders always knew that talent, skill, and money go hand in hand. Currently, as the head coach of the Colorado Buffaloes team, he makes a huge chunk of money from endorsements and contracts from baseball and NFL teams too. 

What is Deion Sanders’ net worth? 

As of 2024, Deion Sanders’ net worth is $45 million.

Deion Sanders belongs to the rare breed of athletes who have excelled in two professional sports. Deion Sanders considered football his second wife, and most of his earnings came from the same sport. However, baseball continued to be his side hustle at the time and helped him make some extra money. Deion Sanders also made money from brand endorsements and appeared on several TV shows as well.

Nicknamed Prime Time, he was suggested to focus on one sport, and he chose football. However, in the second year of his baseball career, playing for the Yankees brought him $100,000 in salary. However, his time with the team was cut short for his request of $1 million. He chose to play for Atlanta for $660,000 in the first season and $600,000 for the second.

After an impressive 1992 campaign with the Atlanta Braves, he was rewarded $3.2 million and $3.6 million for the next two years. In 1995, he pocketed $2.7 million by playing for the Reds. He earned $1.2 million with the Cincinnati Reds two seasons later and an additional $200,000 for a comeback in 2001. Overall, he made $13,288,347 from his MLB contract alone.

Talking about the NFL, Sanders made $5,225,000 and a $2 million signing deal with the Falcons for the first five seasons. He even received a $1,134,000 contract for a season with the 49ers. Later on, with a Super Bowl victory in hand, Sanders signed a 7-year deal with the Cowboys for $34,983,999 and later got a $51.5 million contract with Dallas for the next five years in 1999. Mr. Sanders made $33,568,331 for playing 14 seasons in the NFL. 

What is Deion Sanders’ claim to fame? 

Deion Sanders played baseball, football and track for the Florida State University and excelled in all three. In 1988 Deion was drafted in the MLB draft by the Yankees. However, he continued to pursue football and in 1989 was picked fifth in the NFL draft by the Falcons.

Sanders played in MLB for nine years as a part of different teams like San Francisco Giants, Atlanta Braves, Cincinnati Reds and New York Yankees. With 9 home runs, 186 stolen bases and 168 RBIs, Mr. Sanders completed his run with the MLB. Deion Sanders was equally or rather more capable as a cornerback in the NFL.

He played with different teams like Dallas Cowboys, Baltimore Ravens, San Francisco 49ers, and Washington Redskin. Surprisingly, Sanders is the only individual to have played both Super Bowl and World Series. Deion Sanders is also a prime coach just like his nickname and he has been inducted into the Pro Football Hall of Fame 

What businesses does Deion Sanders own? 

Well, Deion Sanders is a brand that needs no introduction. He owns some different businesses under the beverages, media, and clothing industries. Let’s know more about them here: 

• Prime Time Enterprises: It was established in 1990 by Mr. Prime and his mother to support future business ventures. In 2022, Primetime Enterprises got their trademark registered under the name “Prime Picks” for different entertainment services. 
• Coach Prime: Coach Prime is also a registered trademark company that deals in clothing, footwear, hats, and t-shirts. It specializes in football equipment like chest pads, gloves, football, and coaching aspirants.
• Redcon1: Recently, Deion Sanders took ownership stake in Redcon1, a supplements and energy drinks company. Sanders and Redcon1 are busy developing the next line of Prime Time products, starting with an energy drink. 

What brands has Deion Sanders endorsed? 

Deion Sanders has also been a sports analyst and commentator, making him the go-face for specific sports. Many brands utilize his name and fame to promote their products to the target audience. Deion Sanders made a deal with Nike for $250,000 per year. However, the same was increased to $1 million after six months.

After a feud with the Nike brand over rightful compensation, he started to sport Under Armor shoes. However, in 2023, Nike struck a deal with Mr. Prime once again for a $10 million per annum contract. Deion Sanders has also endorsed many different major brands like Pepsi, American Express, GMC, Pizza Hut, and Sega, adding significantly to his massive net worth.

Deion Sanders has partnered with Blenders for Prime Time inspired sunglasses and it sold $1 million worth of glasses in just 24 hours of collaboration. It sold another $5 million worth of products after a few days. Mr. Prime’s most recent endorsement deals are Aflac, California Almonds, KFC, and JSX. 

How does Deion Sanders spend his millions? 

Deion Sanders makes millions of dollars each year and puts them to good use. He invests in new collaborations with big brands to manufacture Prime Time trademark products. He also invests huge sums of money into real estate and owns a decent collection of wheels as well. 

How many houses does Deion Sanders own? 

Well, Deion Sanders has owned multiple properties across the country. Mr. Prime’s real estate portfolio clearly hints at his extravagant lifestyle. Below are some of the properties that he bought and sold through the years.  

• Colorado Mansion: It might be the most recent addition to Mr. Prime Time’s real estate portfolio. The luxurious mansion was gifted to him by his sons as a Christmas present, and the same was shown via a YouTube video. The mansion was listed for $7.2 million.
• Chateau Montclair: The huge palace was built by Deion Sanders in 1999 and included a vast range of amenities. However, the same was listed for $21 million but was later sold to developers for $15 million. 
• Jackson State Farmhouse: It was Mr. Sanders’ official residence during his coaching days at Jackson State. It was bought for $1.5 million and later listed for sale in 2023. 
• Azure Penthouse: The Azure Penthouse featured a rooftop experience, and Sanders opted to put it on lease. However, he later put it on sale for $4.8 million and sold it at an undisclosed price. 

How many cars does Deion Sanders own? 

Deion Sanders' car collection is quite interesting, as he usually customizes his cars according to his tastes. However, trucks are his first love on wheels, and he owns a few of them. Here are a few of the coolest cars from Coach Prime's garage:

• Custom F-650 Super Truck: Deion Sanders has customized and modified his Ford F-650 to give it a personal touch. Usually, the F-650 retails at around $150,000; however, as per reports, Deion Sanders has spent about $300,000 in total to acquire the cool truck.
• GMC Savana 2500 Explorer Conversion: Back in 2017, Coach Prime posted about his customized GMC Savana 2500 Explorer. Coach Sanders' GMC Savana has several convenient features, including heated seats, subwoofers, HD TVs, etc., which makes it a home on wheels! It could have cost him around $54,000.
• Cadillac Escalade: A few years back, Deion Sanders picked up a brand new 2021 Cadillac Escalade painted in a shade of black. Coach Prime has been seen taking several photographs with the Escalade, and it costs around $82,000 in 2024.
• Porsche 911 Carrera S Cabriolet: Sanders’ midsize convertible is finished off in the shade of Rhodium Silver Metallic and boasts a contrasting Bordeaux Red leather interior. He owns a 2018 model that was priced around $117,400.

Besides the above mentioned ones, there are many other pristine set of wheels in his garage. You can check Deion Sanders’ entire car collection here.

What are Deion Sanders’ charitable contributions? 

Deion Sanders has put his wealth to good use for himself, but he is also known for his humanitarian efforts. Some of his charitable contributions are mentioned below: 

• Prime Prep Academy: In 2012, Deion Sanders started a group of charter schools in Texas. However, the same shut down due to a shortage of funds in 2015. 
• Kosh Network: In 2018, Mr. Sanders collaborated with the Kosh Network to start the Prime 5 Project. The purpose was to raise $21 million and help the underprivileged people. 
• Donating Salary: In 2022, Deion Sanders pledged to donate half of his salary to help the university at Jackson State complete its football facility.

What’s next for Deion Sanders? 

For the 2024 college football season, Mr. Prime will receive a salary of $5.7 million. However, he’ll receive an appreciation of $200,000 for his next season. So, he’ll be making $24 million for the 2024 to 2027 seasons. However, many fans are speculating that Sanders might join the USC Trojans for the next season. Deion Sanders’ agent signed a deal with the University of Colorado for the Coach Prime documentary series on Amazon Video. Also, Amazon Prime will shoot on campus in exchange for free publicity for the university.