Dana White

Dana White is a name synonymous with the rise of mixed martial arts. White was the driving force behind the Ultimate Fighting Championship (UFC) after beginning his journey with the company in the early 2000s and transformed the organization into a global powerhouse in just under 10 years. Under his leadership, the UFC has hosted thousands of events, drawing millions of fans across the globe.

Besides his involvement with the UFC, Dana is also the owner of one of the fastest growing combat sports, Power Slap. His journey from a struggling businessman to one of the most influential figures in sports showcases his dedication and vision.

What Is Dana White’s Net Worth?

As of the fourth quarter in 2024, Dana White has a net worth of $500 Million.

Dana’s wealth primarily comes from his position at the helm of the UFC as President and CEO. Dana initially had a 9% stake in Zuffa, LLC, the parent company of the UFC. Dana retained his position at the company even after the ownership of the UFC was sold from the Fertitta brothers to Endeavor in 2016, for $4.025 billion.

He was even given an unknown % in the new business, which he reportedly sold after Endeavor bought out Zuffa's other shareholders for $1.7 billion. His current salary with the UFC is around $20 million per year.

White’s other investment besides the UFC is Power Slap, a slap-fighting promotion started by him in 2022. Dana owns the company along with his old friends, the Fertitta brothers. All three of them invested around a million dollars each in the company, which is reportedly worth around $750 million as of May 2024.

What is Dana White’s Claim to Fame?

The UFC President, Dana White’s claim to fame stems from his role in revolutionizing the sport of MMA through his role as President of the UFC. Dana and his partners, the Fertitta brothers, purchased the UFC for just $2 million in 2001, and under his leadership, Dana transformed the organization from a struggling entity that was on the brink of bankruptcy into a global sports phenomenon that reaches more than 900 million households in 170 countries and generates $1.3 billion in revenue.

What Businesses does Dana White Own?

Dana White currently only owns 1 company, which is Power Slap. However, he did have a minority stake in the UFC for almost 20 years and is still part of the company. Here’s a detailed look at the companies he owns or is part of:

• Power Slap: Founded by Dana White in 2022, Power Slap is a slap-fighting promotion and according to Dana is the fastest-growing combat sport promotion in the world. Dana, along with his partners, the Fertitta brothers invested around a million each in the company. During an appearance on the “The Pete and Sebastian Show," in May of this year, Dana claimed that Power Slap is a $750 million business. This might not be the actual valuation of the company as Dana does have the habit of exaggerating numbers when it comes to promoting the company.
• UFC: Dana White, along with Lorenzo and Frank Fertitta, acquired UFC in 2001 for $2 million. While the Fertitta brothers owned 80% of the company, Dana got around 9% of the company and was named the President of the company. He would reportedly own a stake in the company until 2021 when Endeavor bought the remaining shares of the company. He continues to be the President of UFC and was even given the title of CEO in 2023. As of 2024, the UFC is the most valuable combat sports promotion in the world according to Forbes, with a valuation of $11.3 billion.

What Brands Does Dana White Endorse?

White currently only has one brand endorsement deal, with a whisky brand called “Howler Head”. Initially, there were some rumors that Dana was a co-owner of the brand, but then the actual owner of the company, Steve Lipp confirmed that Dana only has a paid partnership with the company. Howler Head also happens to be the official flavored whiskey of the UFC. 

How Does Dana White Spend His Wealth?

Dana is known for enjoying a lavish lifestyle, including investments in real estate and luxury items. Here’s a glimpse into how he spends his wealth.

How Many Houses Does Dana White Own?

UFC CEO, Dana White owns a few high-value properties in Las Vegas and Maine. Here’s a look at some of his most significant real estate purchases:

• Pine Island Court, Las Vegas: Dana White purchased his primary residential property in 2006 from business partner and friend, Frank Fertitta for $1.96 million. Dana reportedly spent another $6 million buying 3 more houses in the same area in 2016 and 2017.
• Maine Vacation Home: Dana has a vacation house in Maine, a place where he spent his senior year of high school. Although there isn’t much information available about how and when Dana bought his vacation home, it has been on the news. In 2023, a man tried breaking into Dana's house while he was not there. He shared footage of the man trying to break into the house on social media and offered $2,500 to anyone who could help him identify the man.

How many cars and other high-end vehicles does Dana White own?

Dana has never been shy about his love for luxury vehicles, and his impressive car collection is a testament to his success. Here are some of the most remarkable cars in Dana White’s garage:

• Ferrari Testarossa: Since he was young, Dana had dreamed of owning a Ferrari and he made a promise to himself that he would get one for himself if he ever became successful. He would end up getting a red Testarossa after becoming the President of the UFC. That wouldn’t be the only Ferrari in his garage, as he would later add another 2 Ferraris to his collection.
• Ferrari F430 Spider: Another Ferrari in Dana's garage is the F430 Spider. Dana's F430 Spider has a black paint job and comes with black and red rims.
• 1971 Plymouth Barracuda: The 1971 Barracuda in Dana’s garage is a restomod built by the people at PowerBlock’s MuscleCar show. The car comes with a black paint job, 6-piston brake calipers, custom headers and exhaust, interior electronics, and a 440ci Hemi V8 in the front.
• BMW M6 Gran Coupe: The M6 Gran Coupe is one of the more modern cars in Dana’s garage and he’s often seen driving it to UFC events taking place in Las Vegas. Although some people might consider this car the most likely to fly under the radar, it did gain a lot of attention after former UFC Champ, Khabib Nurmagomedov posted pictures of him posing with the car with his signature fur hat on its bonnet. Surprisingly, Khabib would end up buying the same car a few months later.

Stay tuned to our website, as we'll soon be unveiling a dedicated article showcasing Dana White's car collection.

Private Jets

Dana just owns one jet, which is a Bombardier private jet worth around $90 million.

What Are Dana White’s Charitable Contributions and Philanthropic Endeavors?

Dana White is known for his philanthropic efforts, contributing significantly to various causes over the years. Here’s a detailed look at some of his major charitable contributions:

• Las Vegas Shooting Victims Fund: Following the tragic mass shooting, Dana made a $1 million donation to the Las Vegas Shooting Victims Fund in 2017 
• Hermon High School: Dana donated $100,000 to his former High School in 2011 for upgrades to its athletic facilities.
• The Good Fight Foundation: After UFC 242 in 2019, Dana donated $100,000 to UFC fighter Dustin Poirier’s charity after Khabib Nurmagomedov raised the same amount himself.

Most recently, Dana donated $50,000 towards the support of people affected by the attempted assassination of Donald Trump on July 13 2024.

What’s Next for Dana White?

Dana White is currently preparing for UFC’s next big event, UFC 306 which is scheduled for 14 September. It's going to be the UFC's first event held at the Sphere. 

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