Rob Dyrdek

Rob Dyrdek’s net worth of $100 million is no joke and a result of his business-savvy career decisions. He made street skateboarding interesting and built a conglomerate around it, despite the fact that it was an anti-corporate sport.

Anyways, not all has been smooth for this entrepreneur, as he has faced quite a few controversies. However, that did not affect Rob’s net worth significantly, and he continued to expand his empire at a fast pace.

What is Rob Dyrdek’s net worth? 

As of 2024, Rob Dyrdek’s net worth is estimated to be a staggering $100 million. 

Rob Dyrdek’s massive net worth should be seen with the utmost dignity, as he made a name for himself via a non-corporate sport. Besides skateboarding and related events, Rob made a lot of money via television. For the Rob and Big television series, the skateboarder turned entrepreneur made $60,000 per episode, while he started at $35,000.

Eventually, he was offered $125,000 for the fourth season of the show. For Rob Dyrdek’s Fantasy World that aired on MTV, he was paid $100,000 per episode. Coming to Ridiculousness, he was making around $150,000 per episode. After understanding the business model, Rob expanded his production company and later sold it for $190 million.

Dyrdek Machine, Rob’s venture studio company, has made 18 brands since 2018, and six of them have exited for $550 million. For every company that exited, Dyrdek Machine sold “Liquidity Vintage” wine. Being a smart investor, Rob allocated his funds for startups, real estate, art, and some collectables. It is believed that Ron has spent close to $25 million on real estate. 

What is Rob Dyrdek’s claim to fame? 

Rob Dyrdek’s passion for skateboarding and entrepreneurial spirit made him a multi-millionaire. Following are some of the events that made him rise to fame while adding to his net worth: 

• Starting Skateboarding Company: After getting sponsorship of $1,000 per month, he started his own company, Alien Workshop, with the help of Neil Blender.
• Street League Skateboarding: Rob started this sport where 25 professional skateboarders compete for cash awards. With a prize pool of a whopping $1.6 million, it quickly became one of the most attractive skateboarding tournaments. The same tournament was also a focus of Rob’s documentary, “The Motivation.”
• Sponsorship Deal with DC Shoes: Rob’s first major sponsorship deal was with DC Shoes. He said in an interview that he started making $50,000 per year with DC. Later, the same increased to $300,000 per year.
• MTV Debut: Rob made his debut with MTV via the Rob and Big show. The show served as a popular platform for him to showcase his skating skills and honing his content production skills. Despite its short run, Dyrdek started getting $60,000 for each episode in the final phase of the show.
• Rob Dyrdek’s Fantasy Factory: Another show on MTV showed Rob creating his dream “skate factory,” and it became a hit among skaters. Dyrdek received $100,000 per episode in the later phase of the show.
• Ridiculousness: Rob’s most popular television series became his most money-minting series as well. According to many reports, he started making $150,000 for each episode of Ridiculousness. 

What businesses does Rob Dyrdek own? 

Rob Dyrdek made skateboarding interesting and marketed it for generating revenue on a continual basis. Some of his business ventures are: 

• Superjacket Productions: Rob’s film production company was founded in 2013. The same company produced work for Fantasy Factory, Ridiculousness, and Nitro Circus. Mr. Dyrdek owns the majority of this company and is the CEO too. The same company was sold for $190 million to Thrill One Sports and Entertainment.
• Stance Socks: He co-founded this company in 2015. It specializes in creating socks with rappers and band images on them. He is an active board member and owns 20% of the brand. The company’s current revenue is estimated to be $89.8 million, while it received a total funding of $116 million. 
• Dyrdek Machine: It is a new business/start-up financing firm and was founded in 2016. It helps new-age entrepreneurs to make feasible business plans and gain investment. It is also a holding company for Rob’s major businesses and assets. 
• DNA Distribution: Rob bought this skateboard manufacturer in 2012 from Burton. It includes brands like Alien Workshop, Habitat, and Reflex. 

Investments: 

• UFC: Rob invested in Ultimate Fighting Championship alongside other investors like Ben Affleck, Sly Stallone, and others. However, his exact stake in this $4 billion corporation is not disclosed. 
• Beatbox Beverages: Rob Dyrdek was one of the early investors in the brand. He has increased his stake allocation in different beverage companies in 2019. 

Besides the above-mentioned companies, Rob’s Dyrdek Machine has invested in many startups like MindRight, Outstanding Foods, Thrill One, Deon Libra, and Momentous, to name a few. He also has shares of companies like Beach Whiskey, Black Feather Whiskey, and Ultra Cast.

What brands has Rob Dyrdek endorsed? 

Rob Dyrdek has endorsed multiple brands over the course of his career. Most of them were the ones he invested in or received sponsorships from. They are as under: 

• DC Shoes: Rob endorsed DC Shoes, and they paid him royalty for using his designs. He mentioned in an interview that he made close to $300,000 per annum from the brand. After he endorsed the brand on his shows, the revenue of the brand increased by $300 million.
• Liquidity Vintage: As mentioned earlier, Dyrdek made sales of these fine wine bottles whenever a company from Dyrdek Machine’s portfolio was acquired. 
• Monster Energy: Rob Dyrdek has long been associated with the brand. He once shared a picture on social media with the brand's logo tattooed on his back. 
• EA Skate: Rob Dyrdek has also been a part of the Skate 2 game in his game rendition by offering his Fantasy Factory experience in the game. 

How does Rob Dyrdek spend his millions?  

Rob made an insane amount of wealth from Dyrdek Machine and other ventures. However, he once said, “I made millions of dollars, and I spent millions of dollars." Rob has invested significantly into startups and other profitable businesses. He has also invested in real estate, and three of his properties cost upwards of $25 million.

Besides, he spent a ton of money on expensive cars and even custom-built a few from scratch. He also has interest in artwork and owns most of Jonas Wood’s artwork. He even posted a picture on social media saying, “I have been going hammer trying to buy as much of his art as I can.”

How many houses does Rob Dyrdek own? 

Rob Dyrdek might own several properties, but his three most documented and known properties worth $25 million are as follows: 

• Mulholland Estates: Rob Dyrdek owns a lavish house in this gated community. Rob bought 3.1-acre land for $9.9 million. He had some plans to build his own mansion on the said plot. However, in 2018, Rob and his wife bought a $6 million mansion with four bedrooms and 7,000 square feet in the same gated community. Well, he didn’t stop there; he bought a third home in the lavish community for $8.5 million, boasting $7,500 sq ft and seven bedrooms. 
• Mount Olympus Home: In 2008, Rob spent $2.5 million for this home above Laurel Canyon. However, the same was sold in 2012 for just $2.12 million, making a loss of over $330,000. 
• Hollywood Knolls House: He bought this house near Lake Hollywood in 2005 for $1.39 million. However, the same was sold at a loss of $220,000 at a selling price of $1.17 million. 
• Laurel Hills House: Rob’s 3,733-square-foot Los Angeles house was sold for 3.5 million. Though nothing much is known about this house, it boasted four bedrooms and three bathrooms. 

What cars does Rob Dyrdek own? 

Rob Dyrdek might be a fan of Ferrari cars but he owns multiple cars from other brands as well. Some of the examples are as under: 

• Campagna T-Rex: The unusual three-wheeler is owned by Rob in black and white color theme. It looks unlike any other car in his collection. Also, there was a video of him on YouTube, taking out the T-Rex for a spin and doing some insane donuts. 
• 1969 Pro Touring Camaro: It’s a Pro Touring car that he built for a hefty sum of money. He said, "I spent an ungodly amount of money for it to barely run - full supercharger 383, 600 horsepower. It's ridiculous." He basically said this particular car was a headache for him. 
• 2008 Chevrolet Tahoe: This SUV was first seen on MTV in a matte white shade. He commented on the same saying, "I bought it because I got really upset. I bought the flat black Tahoe before anybody and then decided I wanted to switch it up, so I bought another one and made it flat white” Though not like his other high-end cars, he used the same as his skate vehicle. 
• Ferrari 488 Pista: Well, when you are Mr. Dyrdek himself won't think twice before splurging your money on expensive cars. This one was bought in 2019 in black shade with two silver stripes running down the center. Inside is a black interior with red trim.we think the black and red combo is certainly a great choice. 

What are Rob Dyrdek’s charitable contributions? 

The money-making machine Rob Dyrdek is not all about churning money but also putting it to good use for others. The following are some examples of his charitable contributions: 

• Do-or-Dier Visionary Foundation: It is a non-profit arm of Dyrdek Machine, and it helps underestimated and underprivileged entrepreneurs reach their full potential. 
• Street League Foundation: It helps for the development, construction, and design of safe and legal skate parks. It does so by working with municipalities, nonprofits, and private donors. 
• Rob Dyrdek Foundation: In collaboration with Street League and City of Phoenix, the foundation donated a skate park to the city under the tagline, “Safe Spot Skate Spot.” 
• Newark Donation: In 2011, Rob donated $110,000 for New Newark Statepark. He said, "For the city to embrace us and for the mayor to get behind us... it's all in a grand effort to showcase modern skateboarding and build safe and legal places inside communities for kids to be able to skateboard. 

What’s next for Rob Dyrdek? 

Mr. Dyrdek is continuously busy with new projects, including a documentary about his life, a book, and even a new reality show with MTV. He is always on the lookout for innovative brands and startups to invest in and make a lot of money via their growth.