Paris Hilton

Paris Hilton turned her family name into a billion-dollar brand, building a fortune through business ventures, endorsements, and reality TV fame. While she first gained attention as an heiress to the Hilton hotel empire, she became a self-made mogul with her fashion, fragrance, and media empire. With over 25 perfumes generating more than $2.5 billion in revenue, DJ residencies paying millions per set, and a booming digital presence, Hilton has proven she’s more than just a socialite. Her influence in pop culture set the stage for modern influencers like Kim Kardashian and Kylie Jenner.
Beyond business, Hilton has used her wealth for philanthropy, advocating for child welfare and supporting various charities. Her recent documentary shed light on her personal struggles, reshaping her public image. While once known for her rivalry with fellow celebrities like Lindsay Lohan and Nicole Richie, Hilton has since reinvented herself as a businesswoman, proving her longevity in an industry that often moves on quickly.

What Is Paris Hilton's Net Worth?

As of February 2025, Paris Hilton's net worth is estimated to be an impressive $300 million.

But how did the great granddaughter of Conrad Hilton build such an impressive fortune? Let’s look into the different ways this multi-talented entrepreneur, entertainer, and socialite has grown her wealth. Let’s break it down in detail.

One of Paris Hilton’s most successful ventures is her fragrance line, which she launched in 2004. Over the years, her perfumes have become a global phenomenon, generating more than $2.5 billion in sales and cementing her as a leader among celebrity fragrance brands. By 2024, her fragrance empire reportedly earned close to $3 billion in revenue.

The reality TV star has also endorsed 17 fragrances, and the royalties she earns from these sales make up a significant chunk of her net worth. She is believed to take home 20-30% of the profits, ensuring steady income from this highly successful endeavor.

The perfume Mogul didn’t stop at fragrances. She then expanded her brand into a wide range of products, including clothing, accessories, jewelry, handbags, shoes, and even toys for pets. Back in 2011, she revealed that her products had earned her more than $10 million in revenue. By 2021, her brand had grown to 45 stores, 19 product lines, and 27 fragrances, collectively generating over $4 billion worldwide.

In addition to her products, she has diversified her income streams with brand partnerships, a podcast, a production company in collaboration with Warner Bros., a Netflix cooking show, and even a reality wedding series.

The "It Girl" then became a household name thanks to her reality TV career, most notably through the hit show "The Simple Life" (2003–2007). Reportedly, she earned $5 million per season, and the show ran for five successful seasons. She continued her reality TV ventures with shows like "Paris Hilton’s My New BFF" and "Paris in Love", boosting her earnings and keeping her in the public eye.

Paris Hilton also dipped into the music world with her debut album, "Paris", in 2006. But it was her career as a DJ that turned out to be particularly profitable. She is one of the highest-paid female DJs in the world, reportedly earning up to $1 million per DJ set. 

The 43-year-old millionaire’s iconic celebrity status has paved the way for endorsement deals and high-paying appearances. She reportedly earns between $25,000 to $300,000 just for showing up at events or parties. With over 34 million social media followers, she also leverages her influence for brand collaborations and promotions, adding to her income streams.

The Billion-Dollar Entrepreneur has also made an impact as a co-author with her New York Times bestselling memoir, "Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose", released in 2004, for which she received a $100,000 advance. She also co-authored "Your Heiress Diary: Confess It All to Me" in 2005. In 2023, her latest book, "Paris: The Memoir", was optioned by A24 for a TV series adaptation, with the deal reported to be in the six figures.

Meanwhile, her family wealth was significantly impacted when her grandfather, Barron Hilton, chose to donate 97% of his $4.5 billion fortune to charity in 2007. Instead of inheriting millions, Paris and her relatives split just 3% of the estate, amounting to roughly $5.6 million per person.

Businesses and Brands

What Businesses Does Paris Hilton Own or Is Involved In?

The eldest Hilton has built a multi-billion-dollar business empire that spans industries like media, beauty, fashion, technology, and digital assets. Here’s a closer look at her impressive ventures:

• 11:11 Media: In 2021, Paris launched 11:11 Media, a next-generation global company driving her brand into areas like Film and TV production, podcasts, music, books, consumer products, and digital media. Some standout achievements include creating "Slivingland" on Roblox, producing three podcasts with plans for more, and securing $20 million in brand sponsorships in early 2024. The company even explores cutting-edge marketing with artificial intelligence, showing just how forward-thinking she is in her business ventures.
• Fragrance: The Billion-Dollar Entrepreneur’s fragrance line is one of her most profitable ventures, generating over $3 billion in revenue as of 2024. With 29 signature fragrances, including her latest release "Love Rush" (2022), she has cemented her place as a beauty icon. She actively participates in every step of the process, from naming products to designing bottles and selecting scents.
• Beauty Lines: In the beauty space, she’s also gearing up to launch 11:11 Beauty in Spring 2025 in partnership with Guthy-Renker, a move that promises to expand her influence even further. While her earlier ProDNA Skincare line (launched in 2018) was later discontinued, she continues innovating in beauty with collaborations like her Tan-Luxe products.
• Paris Hilton Entertainment (Fashion and Accessories): Paris Hilton’s impact on the fashion world is undeniable. She operates 45 stores worldwide, offering 19 product lines including clothing, handbags, and accessories. Her global retail sales have exceeded $4 billion, with her products particularly popular in Asia and the Middle East, where she operates 56 branded stores. Notable projects include a 2018 clothing line with Boohoo, inspired by early 2000s trends. Collaborations with major retailers like Walmart and brands like Guess.
• Slivington Manor Entertainment: This is a leading content powerhouse focused on creating engaging and impactful storytelling that connects audiences around the globe. Recent productions include "Cooking with Paris" for Netflix and "Paris in Love" for NBCU/Peacock, with several more projects currently in development.
• NFTs and Digital Ventures: The reality TV star has fully embraced the digital revolution, becoming a major player in NFTs and metaverse innovations. She launched "Paris World", a virtual island in the metaverse, and has created and invested in several NFT collections. She’s also backed platforms like "Origin Protocol", further establishing her as a leader in the digital space.

Paris Hilton is also a dedicated investor who aims to support the next generation of business leaders. She has made 19 investments as per cbinsights.com. Some of them include Daily Harvest, R3SET, Genies Good Catch, Zen Water, Podz & many more.

What Are Paris Hilton’s Notable Endorsements?

The owner of 11:11 Media has partnered with some of the world’s most recognizable brands, endorsing 27 companies and 58 product types ranging from accessories to airlines. Here are some of her standout collaborations:

• Carl's Jr.: In 2005, Paris Hilton starred in one of Carl's Jr.'s most talked-about commercials. Dressed in a skin-tight swimsuit, she appeared washing a Bentley in a sultry car wash scene before taking a bite out of a burger. The ad was bold, controversial, and attention-grabbing - perfectly aligning with Hilton’s larger-than-life persona. It remains one of her most memorable endorsements.
  Azure Urban Resort Residences: Paris Hilton partnered with Century Properties in the Philippines to endorse the Azure Urban Resort Residences in Parañaque, Metro Manila. Her name was involved in the development of its exclusive amenity "The Paris Beach Club". On March 13, 2014, Hilton officially inaugurated the man-made beach club during its grand launch. She described the six-hectare property as a "dream come true".
• Skims: In fall 2020, Paris joined Kim Kardashian in the first campaign for Skims Velour, showcasing the brand’s cozy yet stylish tracksuits inspired by their 2000s paparazzi looks. Hilton described the collection as “The Velour collection is perfect for looking hot while being comfy,” and even attended the NYC flagship store opening with Cardi B.
  Valentino: For her 2021 wedding to Carter Reum, Hilton reportedly chose to wear Valentino "lots of dresses, probably 10" as one of the designers for her multiple wedding dresses, reflecting her love for opulence and outfit changes.
• Uber Eats: She appeared in the brand’s "Tonight, I’ll Be Eating" campaign in 2022 alongside the Irwin family at Australia Zoo, blending humor and charm.
  Klarna: In February 2023, Hilton starred in a Klarna campaign inspired by Y2K aesthetics. She used her famous catchphrase, “That’s smoooth” to promote Klarna’s flexible shopping and payment services.
• Taco Bell: Paris Hilton partnered with Taco Bell in 2023 to bring back the nostalgic Volcano Menu. The campaign included a fun hotline (1-844-THTS-HOT), where fans could hear Hilton give life and fashion advice, and a single titled “Hot One” featured in promotional clips on TikTok and Instagram.
• Marc Jacobs: Hilton made her Met Gala debut in 2023, wearing a custom Marc Jacobs gown adorned with leather, Swarovski crystals, and glitter accents. The chic, jet-black off-the-shoulder design cemented her collaboration with the luxury brand.
• Absolut Vodka: In 2024, Hilton partnered with Absolut Vodka to create a drinkware line and a signature cocktail called the Sliving Cosmo. "Sliving" is Hilton's way of combining "living" and "slaying". The cocktail, made with Absolut Citron, triple sec, cranberry juice, and lime, debuted at Coachella. The partnership also included her first live show with Absolut in 2023.
• WOW Vegas: As a brand ambassador for the social casino app since January 2024, she has collaborated on several themed promotions such as "Ready, Set Bingo!" and "Paris' Lucky 6", and the WOWzer Multi Race. The exact amount endorsed is not publicly available.
• Tan-Luxe: She teamed up with the beauty brand that was officially launched on April 22, 2024, to create the Future Airbrush 360 Self-Tan Mist, marking Tan-Luxe’s first-ever celebrity collaboration. The amount Paris Hilton had taken for endorsement is not available.
• Alani Nu: The 43-year-old millionaire co-created the Pink Slush energy drink in May 2024. A strawberry cream soda flavor, available as both an energy drink and pre-workout powder. It’s sugar-free, only five calories, and packed with caffeine and B vitamins. Kim Kardashian and Emily Ratajkowski have also endorsed Alani Nu beverages.
• Agent Provocateur: Hilton became the face of Agent Provocateur's Autumn/Winter 2024 collection, which celebrated the brand's 30th anniversary. The campaign featured luxurious lingerie fabrics like Italian tulle and French lace, as well as couture-inspired pieces and exclusive jewelry.
• Crocs: Paris Hilton brought her signature style to Crocs in a fun and playful campaign in October 2024. She partnered with the brand to promote their new pet-sized clogs, designed in collaboration with Bark. In an Instagram post, Hilton showcased her Pomeranian, Crypto, twinning with her in matching Crocs. The adorable green clogs for pets gained attention for their unique design, and Hilton’s playful question in the ad - "You want to twin with mommy?" - added a personal, charming touch to the campaign.
• Living Proof: In a nostalgic campaign titled "Your Future Hair Will Thank You", Paris stars in ads where her 2002 self gets advice from her future self, promoting the brand’s Dry Shampoo.
  Hilton Hotels & Resorts: Paris partnered with her family’s iconic brand for 2 campaigns - "It Matters Where You Stay" and "Stay Like an Infinite Icon", which included 2 custom suites and a loyalty campaign on Roblox.

Assets and Lifestyle of Paris Hilton

Paris Hilton's Houses

The great-granddaughter of Conrad Hilton’s real estate portfolio is as glamorous and impressive as her lifestyle. From beachfront homes to luxurious mansions, her properties reflect her love for elegance, privacy, and indulgence. While some of these properties have been leased or sold, here’s an exciting look at her notable real estate ventures:

• Beverly Hills Home: In 2007, the reality TV star purchased a Mediterranean-style mansion in Beverly Hills for $5.9 million. Spanning nearly 7,000 square feet, the home included 5 bedrooms, 5.5 bathrooms, and was located in the gated community of Mulholland Estates.
• Tuscan Beverly Park Mansion: Located in the exclusive gated community of Beverly Park, Beverly Hills, this 14,000-square-foot estate is currently leased for $160,000 per month. Paris and her family moved into this stunning property in 2023 on a short-term lease.
• Malibu Beach House: Purchased for $8.4 million, this 3,000-square-foot beachfront home in Malibu. The airy, all-white kitchen even made an appearance on Paris’s Netflix show, "Cooking With Paris". Tragically, this beautiful home was destroyed by wildfires in early 2025.
• Hollywood Hills Hideaway: This 3,000-square-foot Spanish-style mansion in Hollywood Hills was Paris’s home from 2003 to 2007, during her time on "The Simple Life". The property featured 4 bedrooms, 4 bathrooms, a poolside cabana, a bedroom with wall-to-wall mirrors, and a private movie theater. She sold the home for $5 million in 2007.
• Noho Penthouse: In 2014, Paris expanded her portfolio to New York City, purchasing a penthouse in Noho for $5 million. Located at 738 Broadway, this property adds an urban touch to her real estate ventures.

The great-granddaughter of Conrad Hilton grew up in a beautiful 7,300-square-foot mansion in Bel-Air, Los Angeles. The property included 5 bedrooms, 7.5 bathrooms, a chef’s kitchen, a wine room, and a saline swimming pool. This home was owned by the Hilton family from 1980 until it was sold in 1993. 

Another property owned by Paris is a Los Angeles estate named "Slivington Manor". Highlights include sprawling shoe closets, 'Club Paris' an at-home nightclub, and a two-story doggie mansion for her furry friends. She showcased the property's stunning renovation in 2020, which took 16 months. More details about the mansion are not publicly available.

Paris Hilton's Cars

The owner of 11:11 Media’s car collection is as extravagant as her personality, worth an estimated $2.9 million. With her love for luxury and flair, each car in her garage reflects her unique style and passion for high-performance vehicles. Let’s take a closer look at some of the most notable cars in her collection:

• Holographic BMW i8 Roadster: Dubbed the “Sliv Mobile”, Paris customized this hybrid supercar with a dazzling holographic wrap inspired by her mermaid-themed Burning Man outfits. In her words, “If I were a car, this would be me.” She often shows off this head-turning ride, which perfectly matches her bold personality.
• California Spyder Ferrari: The 43-year-old millionaire treated herself to this bright red convertible as an early Christmas gift in 2011. She was frequently spotted driving it around Beverly Hills, including a memorable trip to Barney’s New York with her sister Nicky. The purchase came soon after her MotoGP team, SuperMartxe VIP by Paris Hilton, celebrated a major championship win.
• Barbie-Pink Bentley Continental GT: Nothing screams Paris Hilton more like her iconic Barbie-pink Bentley, which she purchased in 2008. Later, she took it to the next level by adding a diamond-encrusted dashboard worth $280,000. Paris once said, “This is a car I cannot drive every single day, but I will be driving a lot”. It even has protective tinted windows to keep paparazzi flashes at bay.
• Mercedes G Wagon AMG: In 2015, the Billion-Dollar Entrepreneur received this luxury SUV as a romantic gift from her then-boyfriend, millionaire Thomas Gross. The Mercedes G Wagon was a perfect addition to her glamorous lifestyle.
• Bentley Continental GT Cabriolet: Another favorite convertible, this baby blue Bentley has been a staple of Paris’s drives through Beverly Hills. However, it also made headlines in 2007 when it was impounded after she was caught driving on a suspended license.

Other exotic and customized cars of Paris Hilton in her garage are added here in detail.

What's Next For Paris Hilton?

The owner of 11:11 Media is set to make waves with a lineup of exciting ventures on the horizon. She’s currently working on her third studio album, produced by Sia, expected to drop in the fall and filled with tracks aimed at bringing joy and empowerment to her fans.

Alongside expanding her global fashion empire, which already boasts 56 branded stores in Asia and the Middle East, Paris is launching her beauty brand, 11:11 Beauty, in spring 2025 as a joint venture with Guthy-Renker, focusing on high-tech skincare products.

Additionally, her memoir, "Paris: The Memoir," has been optioned by A24 for a TV adaptation, with Elle and Dakota Fanning involved as executive producers. To top it off, she’s also collaborating with Motorola to release a limited-edition Motorola Razr+ phone in her signature Paris Pink color, complete with her autograph and exclusive features.