Serena Williams' Net Worth

With over 73 titles to her name, Serena Williams has been one of the most influential sports personalities in the modern world. She has been on several top lists reserved for athletes which respected outlets like TIME and FT publish. Furthermore, the former World No. 1 professional tennis player has 23 Grand Slam singles titles to her name.  

Even though Williams has retired, she continues to be an inspiration and milestone for the current and future generation of female tennis players. Besides her tennis career, Williams has also been a vocal advocate for social justice causes. She has used her platform to speak out on issues such as racial and gender equality. At the same time, she has not let go of her role as an entrepreneur and a philanthropist.

What is Serena Williams' Net worth?

As of 2024, Serena Williams has a net worth of $290 million.

Serena Williams' life has had several different periods that have largely impacted her life and her journey towards fame. Here is a list of some of those most significant periods.

• Professional Debut and Early Success: Williams turned into a professional tennis player back in 1995 at just the age of 14, and just 3 years later her breakthrough came in when she beat several top-ranked players at the Ameritech Cup and finished the year at rank 99th. Then in 1999, she won her first Grand Slam singles title at the US Open, creating history as the only second African American female to ever win a Grand Slam after the icon Althea Gibson​.

• Establishing Dominance and Achieving the Serena Slam: From the early 2000s Serena firmly established herself as one of the most dominant forces in women's tennis. She went on to win numerous Grand Slam titles, including the Wimbledon, French Open, the US Open, and the Australian Open. By getting her hand on all four of these major titles, she completed what is comprehended as the "Serena Slam"​.

• Historic Achievements and Late Career: Despite facing health challenges and personal issues, including injuries and the death of her half-sister Yetunde, Willams persisted in excelling. From 2011 to 2017, she kept on breaking various records and finally won her 23rd Grand Slam singles title in 2017 at the Australian Open surpassing Steffi Graf's record by becoming the oldest female player to win a Grand Slam.

• Entrepreneurial Ventures and Philanthropy: Beyond the tennis court, Williams has built quite a big and successful career as an entrepreneur. She launched her venture capital firm which is known as Serena Ventures, that currently holds over $1 billion worth of assets. Other than that, she also owns a small stake in the Miami Dolphins and launched a direct-to-consumer clothing line, S by Serena. All of these ventures had shed some spotlight on her in the business world as well.

What brands does Serena Williams own or have endorsed?

Brand Endorsements

Serena Ventures has currently invested in over 60 different companies, ran by women.

As an extremely marketable and business-minded athlete, Williams has been the face of many notable companies, which also owns a couple of well-established ones. Here is a list of them.

• Nike: After ending her partnership with Pum, Serena partnered with Nike in 2004 and since has had a long-standing association with them. From the partnership, she earns about $10 million annually from this endorsement and has her own line of shoes and apparel​.

• Wilson: Williams always played with Wilson rackets and also has a signature line of tennis rackets with the company, a deal that’s been a part of her career since the very beginning. 

• Gatorade: Since 2009, Williams has been a brand ambassador for the sports energy drink brand Gatorade. As of current time, she is known to earn around $4 million annually from this partnership.

• Beats by Dre: Serena has endorsed Beats by Dre by promoting their range of headphones and other audio products since 2009, from which she earns about $3 million per year.

• JPMorgan Chase: Williams has partnership with JPMorgan Chase since 2015, and has been featured in different campaigns boosting services. Although the exact figures are not known, it has been reported that she earns somewhere around $2 million annually.

• Aston Martin and Lincoln: The tennis star was previously the ambassador for the British carmaker Aston Martin but shifted to Lincoln back in 2018. This endorsement helps her bag around $1-2 million annually.
   

Businesses

• Serena Ventures: Serena Ventures founded by by none other than Serena Williams was established in 2014 and focuses on investing in growing companies, especially the ones led by women and people of color and ethnicity. In 2022 alone this firm has raised over a whopping $111 million, and in 2024 it managed over a billion dollar worth of assets.

• S by Serena: Williams's clothing line, S by Serena was launched in 2018, and offers a range of stylish, inclusive apparel. Although the specific revenue figures of the company haven’t been publicly disclosed, the brand is known to be quite a popular and profitable venture​.

How does Serena Williams spend her wealth?

Williams, much like her superior on the tennis court quite well knows how to enjoy the fruits of her years of labor via her remarkable array of luxurious assets. Below, is a list of some of the most exclusive or unique ones.

How many houses does Serena Williams own?

The tennis star's real estate portfolio is quite a luxurious one that consists of some huge mansions in some high-end localities. Here is a list of some of those notable properties:

• Beverly Hills, California Home: One of the most stunning properties that Serena Williams owns is a stunning Spanish-style mansion in Beverly Hills, California, valued at $6.7 million. 

• Jupiter, Florida Property: Serena Williams currently resides in an $8 million custom-built 10,433-square-foot property located in Jupiter, Florida.

• Palm Beach Gardens, Florida Home: The tennis star’s portfolio also includes a sprawling 8,500-square-foot mansion in Palm Beach Gardens, Florida that cost somewhere around $5.1 million. 

How many cars and bikes does Serena Williams own?

Throughout her career, she has been spotted driving a variety of high-end vehicles, and her car collection is a testament to her love for speed and style. Here is a list of some of the most exquisite cars she owns.

• Lincoln Navigator: Williams has been a Brand Ambassador for Lincoln since 2018. The $100,000 Navigator was the first car from an American automaker she campaigned for.

• Mini Cooper S: As Williams partnered with Mini back in 2016 for the #DefyLabels campaign, she also owns a Mini Cooper S which is valued at $40,000. 

• Lincoln Continental Coach Door Edition: Serena was seen coming out of her luxurious Continental Coach Door Edition, valued at $116,000 while arriving at the MET Gala in 2019.

• Aston Martin Vanquish: Williams was once the face of Aston Martin, which also led her to get a $315,000 Aston Martin Vanquish, which shows her affinity for both performance and luxury.

What are Serena Williams' Charitable Contributions and Philanthropy Endeavors?

Through the Serena Williams Foundation, she has funded the construction of many schools in the African countries of Kenya, Uganda, Zimbabwe, and Jamaica​

Serena Williams is quite well-known for her charitable deeds, and here are some of the most notable contributions and philanthropic endeavors by her.

• The Serena Williams Foundation: The Foundation is dedicated to providing educational and athletic opportunities for underprivileged children. Till now she has donated over 50,000 meals and usually shares her campaign on her Instagram account.

• COVID-19 Relief Efforts: The tennis star made several philanthropic contributions to support individuals impacted by the COVID-19 outbreak. She even gave small company owners a donation of undisclosed amount from the sales of her jewelry collection.

• The Equal Justice Initiative: Williams is also a supporter of the Equal Justice Initiative, which is a non-profit organization that works to end mass incarceration, excessive punishment, and racial inequality in the United States.

• Others: Serena is also an ambassador for the Allstate Foundation's Purple Purse project. Furthermore, she has supported the Elton John AIDS Foundation and participated in 2010 Haiti earthquake charity events. Since 2014, Williams also organizes "The Serena Williams Ultimate Fun Run, " an annual charity run event.

What’s Next for Serena Williams? 

With her Tennis career over, Serena has focused more on her family, especially her daughter, Alexis. Besides that, she has also been focused on growing S by Serena, her clothing line. 

Her complete business portfolio isn’t subject to public knowledge and Serena has never talked much about it. However, her brand endorsements and real estate properties along with her investment firm, Serena Ventures are likely to grow even more in the latter half of 2024.