Gisele Bündchen

Gisele Bündchen is a supermodel who retired from active modeling a decade back. From the late 1990s to the early 2000s she has featured in Forbes's top hundred richest celebrity list. The brand value of her face is immense which has been proved when her association boosted sales of brands she endorsed.
When married to Tom Brady the couple had a combined net worth which was a couple of hundred million dollars short of one billion dollars. Post-separation Gisele remains richer than Tom. However, it is unclear how the property and other assets were distributed between the two. That said, she still has several real estate properties and vehicles in her name along with multiple business ventures. Let’s uncover her net worth in detail.

What Is Gisele Bündchen’s Net Worth?

Gisele Bündchen is estimated to be worth $400 million as of October 2024.

She started her career as a model in 1998. Her modeling gigs and contracts earned her some serious money, like a multi-year contract with Vicotria Secret, for which she earned $25 million in 2000. By 2014 she had featured in FORBES’ top 100 celebrity list for 14th consecutive year. During her prime years, she earned top dollars; even when she took a break in 2004, she netted $10.5 million that year. 

In 2013, she became the brand ambassador for Pantene earning $4 million annually. The next major break came in 2014 when she earned $47 million by signing brand deals with Louis Vitton, Emilio Pucci, Balenciaga, H&M, Carolina Herrera, Chanel, etc. 

In 2015, she announced her retirement, despite this announcement her earnings remained strong and she ended the year by earning close to $44 million as per Forbes. In 2015, she was also signed by Under Armour for an undisclosed amount which was on par with athletes. Apart from brand endorsement, her other source of income was cut from the sales of her designed jelly sandals for Grendene (a Brazilian shoemaker). She also has her Hope lingerie line- Gisele Bundchen Intimates further adding to her paycheck. 

Next year, her earnings dropped a bit yet she still managed a decent $30.5 million as per Cosmopolitan. In addition to this, she is also the brand ambassador of several Brazilian companies like Falabella and Fidelia. She also owns her own line of beauty products- Sejaa Pure Skincare. All these brands combined bring $1 billion annually in sales of which she earns a cut. 

Moving to her other source of income, Gisele also earns from her Instagram account where monthly she makes around $222,525 each video of her for a sponsorship/brand deal gets her around $33,084. Finally, she is also a book writer and has written two books titled "Lessons: My Path to a Meaningful Life” (in 2018) which became a New York Bestseller for six months, and "Nourish: Simple Recipes to Empower Your Body and Feed Your Soul" (in 2024). The latter one has also entered into New York Times Bestseller.

But it’s not all rosy for the model, in 2021 she lost millions when the FTX cryptocurrency exchange filed for bankruptcy. She was a paid spokesperson for FTX and had a stake in the company. As per bankruptcy court filing, Gisele received 686,761 common shares of FTX whereas her ex-husband, Tom Brady received 1,144,861 common shares. Combined these shares were worth more than $57 million at one point in time as per Celebrity Net Worth. 

Apart from this, she is also expected to have received additional compensation for her association with FTX. We say so because as per Celebritynetworth Kevin O'Leary had a similar kind of deal and apart from common shares he received an additional $14 million in compensation. Gisele, Tom, and Larry David from Seinfeld did the infamous FTX Super Bowl ad worth $20 million. David later called himself an “idiot” for doing so, as he was paid in crypto for the ad as per The Independent. 

What Is Gisele Bündchen’s Claim To Fame?

Gisele Bundchen started her career as a model in 1997. Although initially she wanted to become a volleyball player her mother made her choose modeling as a career instead. After facing several rejections she got her first break in 1998. Post that she never looked back..

• Discovered by Elite Model Management: After completing her modeling course Gisele Bundchen was first recognized by a modeling agency when she finished second in a national contest titled Elite Model Look under the Look of the Year category. She was signed by the agency and debuted in the New York Fashion Week in 1996.
• Cast in an Alexander McQueen runway show: Post multiple rejections in 1997 her next breakthrough came in 1998 when she was cast in a runway show. From here she was spotted by brands and got to pose for Dolce & Gabbana, Versace, Missoni, Ralph Lauren, Valentino, Chloé, etc. She also featured on the cover page of British Vogue. This immediately made her popular and gave her the limelight and attention that catapulted her modeling career.
• Model Of the Year Award: In 1999 Gisele won the prestigious award of Model of The Year from VH1/Vogue. Soon after this she received a lot of media and brand attention and won even more titles like "The Most Beautiful Girl in the World" in 2000. She also got the title of "über" model from a New York Times magazine. 
• Victoria's Secret Brand Deal And Dolce & Gabbana's fragrance Deal: Up till now Gisele only managed media she was featured by Vogue several times and opened several fashion week shows. Her net worth shot up when Dolce & Gabbana used her face for its fragrance line “The One”. Following this, she signed a five-year contract with the premium lingerie brand Victoria's Secret.
• Record-Breaking Fantasy Bra: In 2000, Gisele shot to fame when she wore the $15 million Red Hot Fantasy Bra setting a Guinness World Record for the most expensive lingerie.
• Movie Gigs: After taking a break from modeling Gisele also tried her hands at acting and debuted in the 2004 remake of the movie Taxi. Next, she played a major role in the movie The Devil Wears Prada. For Taxi movie, she earned $1.8 million and for The Devil Wears Prada she earned $350,000 as per IMDB. 
• Business Ventures: In 2007 Gisele became the world’s richest supermodel according to Forbes. This is when she shifted towards business ventures from modeling. This makes her a perfect example of beauty with brains. Her business acumen was evident when her flip-flop line for Ipanema sold more than 250 million pairs. She got a substantial but undisclosed cut from the $197 million sales revenue. In 2011 she launched her eco-friendly skincare brand Sejaa Pure Skincare.
• Global Recognition: In 2016 Gisele appeared at the opening ceremony of the Rio Olympics. This appearance alone was a prominent moment in her career as it resulted in her becoming a global icon.
• Commercial Success: Gisele had a Midas touch and whichever brand or magazine featured her instantly became a hit. This was proved when the July Vogue Brasil 2011 cover that featured her became the magazine's highest-selling issue. In the same year when she became the face of Procter & Gamble's Pantene shampoo range in Latin America, the sales shot up by 40 percent. This not only increased her brand value but she also received praise from top management of P&G in their earnings call. In 2013, Pantene made her the brand ambassador paying her $4 million annually.

What Businesses Does Gisele Bündchen Own?

When not capturing the eyeballs of brands and audiences on the ramp, Gisele is an acute businesswoman. She has helped several brands rake in millions of dollars of revenue just by endorsing their brands. Recognising this potential she has launched her business ventures in the fashion and beauty segments.

• Ipanema Gisele Bundchen Sandals: Gisele started her collaboration in 2002 with the Grendene brand under which she has her lineup of sandals. Grendene is a Brazilian footwear brand that saw a contribution of over 60% in its annual exports, which were approximately $250 million in 2013. The line has sold over 100 million pairs since its inception.
• Gisele Bundchen Brazilian Intimates: Gisele also partnered with a Brazilian brand Hope in 2011. It is the Brazilian equivalent of Victoria’s Secret. She collaborated with the brand to launch her lingerie lineup Gisele Bundchen Intimates. Although the quantitative sales parameter of the lineup is not available qualitative parameters suggest that it had a strong sales performance. The lineup also allowed the brand not only to build more stores in the native market but also to expand internationally.
• Sejaa Pure Skincare: Gisele 2011 founded an eco-friendly skincare products brand Sejaa Pure Skincare. Being a strong advocate for environment conservation the brand builds on the same theme. It uses all-natural ingredients and the brand aligns with her philanthropic efforts and focuses on sustainability. Apart from having all-natural ingredients, the products comes in thoughtful packaging and recycled paper.

What Brands Does Gisele Bündchen Endorse?

• Chanel: Bündchen is the face of Chanel's Number Five fragrance and the Les Beiges makeup line. She was chosen for her "natural beauty, simplicity, and healthy glow". The monetary aspects of the deal aren’t mentioned but the according to the deal she is named the spokeswoman for Chanel No. 5. The deal took place in May 2014.
• Carolina Herrera: Gisele Bündchen has had a long-standing and highly successful partnership with Carolina Herrera. Her association with Carolina Herrera was for fragrance and beauty campaigns. That said, the exact financial details of the deal aren't publicly disclosed.
• Victoria's Secret: Gisele Bündchen’s one of the biggest brand endorsements has been with Victoria’s Secret. She was a Victoria's Secret Angel from 2000 to mid-2007. By 2006, Gisele began to feel uncomfortable with the demands of modeling lingerie and ultimately decided not to renew her contract. Gisele made a notable return to Victoria's Secret in 2023 for the "Icon by Victoria's Secret" campaign, celebrating the brand's bold, luxe styles alongside other top models like Naomi Campbell and Adriana Lima. As per Yahoo Finance, for the five-year contract with Victoria’s Secret Gisele got paid $25 million and she earned a total of $35 million throughout her tenure.
• Dolce & Gabbana: Gisele Bündchen has been featured in 11 consecutive campaigns for Dolce & Gabbana from 1998 to 2003. She opened shows for Dolce & Gabbana during major fashion weeks, including New York, Milan, and Paris, particularly in the Spring/Summer 2000 season. Bündchen has appeared in campaigns for Dolce & Gabbana fragrances, including "The One" from 2006 to 2009. 
• Ralph Lauren: Bündchen has posed for Ralph Lauren campaigns in 1998. Bündchen's involvement helped reinforce the brand's image as she embodied the elegance and sophistication that Ralph Lauren represents. Specific financial details regarding her contract with Ralph Lauren are not publicly disclosed, but the collaboration did enhance her visibility and reputation in the industry.
• Versace: Bündchen has modeled for Versace in multiple campaigns, she was part of the Spring/Summer 2012 campaign. Gisele was also included in the Spring 2018 campaign, which celebrated the legacy of Gianni Versace. Apart from these, she has walked for Versace during major fashion weeks.
• IWC: Bündchen has worked with IWC and has been featured in a global advertising campaign for the brand's Portofino collection, where she showcased various models, including the Portofino Chronograph 39. She was appointed as IWC's first-ever Environmental & Community Projects Advisor in July 2022. Here she will advise the company on projects related to biodiversity and community engagement, helping to enhance their environmental impact.
• Vivara: Bündchen has partnered with Vivara, the Brazilian jewelry brand. She has been appointed the brand ambassador for Vivara, promoting their luxury jewelry collections. In 2023 Bundchen buzzed the internet when she did a photoshoot for Vivara wearing its jewelry along with a black bodycon dress.
• H&M: Bündchen has partnered with H&M twice first in 2011 and next in 2013-14. For the former, she was part of the spring/summer campaign while for the latter she was part of the autumn/winter campaign. As per Forbes, the exact financials of the deal aren’t available but third-party sources estimate that H&M paid her anywhere between $3 million to $5 million for her involvement in the campaign.
• Missoni: Bündchen has appeared in several campaigns for Missoni, an Italian luxury fashion house. In 1998, Gisele Bündchen appeared in campaigns for Missoni. Another major campaign she did with Missoni in 2019 was the Dreamy campaign.
• Chloé: Bündchen has appeared in various campaigns for Chloé particularly during the late 1990s and early 2000s.
• Gianfranco Ferré: Gisele Bündchen appeared in campaigns for Gianfranco Ferré in 1998. Gianfranco Ferré was known for his sophisticated and innovative designs, often referred to as the "architect of fashion." Gisele's modeling helped convey the brand's luxurious and artistic aesthetic.
• Under Armour: Gisele signed the Under Armour deal in 2014, this five-year contract is her biggest in terms of money. It even surpassed the $25 million deal she had with Victoria’s Secret as per Forbes (however specifics of the deal have not been disclosed). She debuted in the "I WILL WHAT I WANT" campaign, which aimed to celebrate women's strength and resilience against societal expectations. 
• Procter & Gamble: Gisele’s association with Proctor & Gamble has been a successful one. She promoted the brand’s shampoo lineup and was eventually made the brand ambassador. For this deal, she earned close to $4 million annually as per reports from Forbes.

How Does Gisele Bündchen Spend Her Millions?

Gisele Bündchen has built her wealth through smart investments and a successful modeling career. After marrying Tom Brady, she focused on business ventures and real estate, flipping properties for profit. Known for her eco-friendly choices, she embraces simplicity, avoiding extravagant spending on depreciating assets like luxury cars.

Gisele Bündchen’s Real Estate Portfolio 

Gisele Bündchen has an impressive real estate portfolio that reflects her successful modeling career and smart investment strategies. Here are her key real estate holdings:

• Brentwood, California: The couple purchased a 3.75-acre lot in Brentwood in 2008 and built an 18,298 sq ft mansion on it. The home was designed by architect Richard Landry and interior designer Joan Behnke. The mansion featured a moat, a cobblestone driveway, a pool house, and views of the Pacific Ocean. It also had a natural lake-shaped pool, a gym, a sauna, a library, a den, a center hall, and a garage. The home was built with sustainable features, including solar panels, a gray-water irrigation system, and reclaimed materials. The couple sold it to Dr. Dre in 2014 for a reported $40 million.
• Miami, Florida: In late 2020, Gisele and Tom Brady acquired a $17 million estate on Indian Creek Island, known as "Billionaire Bunker." They tore down the existing 5,772-square-foot home and began construction on a new, eco-conscious home. After their divorce in 2022, Bündchen moved out of the Billionaire Bunker. 
• Montana: Gisele owns property at the Yellowstone Club in Big Sky, Montana, which is a luxury resort community. Membership to the Yellowstone Club is capped at 862 households and the annual fee is $37,500 as per Architectural Digest. 
• Costa Rican Retreat: Gisele's retreat is situated in Santa Teresa. She enjoys a simple life there, engaging in activities like yoga, and horseback riding, and spending quality time with her children. After experiencing anxiety and panic attacks during her modeling career, Gisele turned to Costa Rica for solace. She credits the country with helping her find herself again and live authentically. This was the place where she had her second wedding ceremony with her now ex-husband Tom Brady. 
• Suburban Southwest Ranches home: In late 2023, Gisele Bündchen expanded her real estate portfolio by purchasing a $9.1 million mansion in Southwest Ranches, planning to create an animal-friendly property with extensive outdoor amenities. The house has nine bedrooms and nine bathrooms with high ceilings.
• Art Deco Style Cottage, Surfside, Florida: Post-divorce, Gisele purchased an art deco-style cottage, in Surfside, Florida for $1.25 million in February 2022 as per the Miami Condo Investment website, and at present, she is getting it renovated. Rumors have it that she will be shifting to this cottage post-renovation work and it will be her home for the next couple of years as the property is close to some of the best schools in the United States. The cottage measures 1,540 square feet in size and features a three-bedroom, three-bathroom, an open kitchen with a white marble waterfall island, and a breakfast bar. Her neighbors include Ivanka Trump and Jared Kushner.
• Mansion in Indian Creek Island: After the divorce of Gisele and Tom, she moved out of the Indian Creek property owned by Tom. Rumor has it that she liked the location so she bought another home across the creek for her ex-husband's house for $11.5 million in 2022. The mansion is built on 6,600 square feet of land. The property features a five-bedroom, seven-bathroom home that has a creek view, two back patios, and a boat dock. Other amenities include a waterfront pool and spa, an outdoor kitchen, and a gym.
• Brookline, Massachusetts: The couple bought a five-acre plot for $4.5 million and constructed a luxurious mansion featuring amenities such as a yoga studio, wine room, gym, and a separate guest house. They sold this property in 2020 for $32.5 million.
• New York City: Gisele and Tom owned a Peter Marino-designed condo in Manhattan’s Flatiron neighborhood for $11.7 million, which they later sold. It is on the 48th floor and noteworthy features include bronze doors, floor-to-ceiling windows, a floor-to-ceiling wine fridge, and an open-layout chef’s kitchen. It comes with a private bathroom for the guests and an attached bathroom for the master bedroom. The bathroom features a full-length window allowing a gorgeous view of Manhattan city.
• Tribeca condo: The couple picked the Tribeca condo for $25.5 million after selling the condo in Manhattan. The property overlooked the Hudson River and featured five bedrooms. Amenities included a pool, children’s room, private carport, etc. The property was sold for $37 million a couple of years down the line as per the 6sqft website.

Vehicles Owned By Gisele Bündchen Over The Years

Gisele Bündchen has owned several vehicles throughout her life from brands like Mercedes-Benz, BMW, Rolls-Royce, Lexus, Land Rover, Audi, and Cadillac. Although most of her cars are jointly owned by her and her husband. 

• Mercedes-Benz G-Wagon: Gisele was recently spotted in a grey Mercedes-Benz G-Wagon. This happened on 24th April 2024 as reported by Yahoo News and the date and time stamp of the cop’s bodycam. She was pulled over by a cop and the cop’s bodycam showed her crying. Fans said she has been facing a hard time post-divorce with Tom Brady and the traffic violation broke her down. As per reports, she was being pursued by a paparazzi and to escape them she was speeding. 
• Rolls-Royce Ghost: Gisele and Tom jointly own the Rolls-Royce Ghost, however, post the divorce, it remains unclear as to what happened to the car. Both of them have been snapped several times by paparazzi coming out of the diamond black Ghost.
• Land Rover: Gisele has been spotted coming out of not one but two Land Rover SUVs. The first one is a black Range Rover and the other one is a silver LR4. Just like the Lexus the Range Rover is used by her to go to the gym and nearby places. While the LR4 is being used by her to visit her under-construction art deco-style cottage.
• Audi A8: The Brazilian supermodel owns a black Audi A8. She has reserved the premium German sedan for going around town with friends and family, She has been spotted driving the sedan several times. Car Connection claims that the sedan is owned by Tom Brady who crashed his Audi S8 and as a replacement for the same Audi sent him the A8.

What Are Gisele Bündchen Charitable Contributions?

Gisele Bündchen has made numerous charitable contributions and engaged in various philanthropic activities throughout her career, focusing on social and environmental causes.

• Zero Hunger Program: Gisele donated $150,000 to Brazil's Zero Hunger program to combat hunger in the country. The program was started by the Government of Brazil to eradicate hunger and poverty in the country. 
• St. Jude Children's Research Hospital: Gisele designed a limited-edition necklace for Harper's Bazaar, with proceeds benefiting the hospital.
• Music Rising: Gisele auctioned an iPod loaded with her playlist, with proceeds supporting this campaign aimed at replacing instruments of artists lost due to hurricane disasters in the Gulf Coast Region.
• Haiti Earthquake Relief: Gisele donated $1.5 million to the Red Cross for relief efforts following the devastating earthquake in Haiti in 2010.
• Healthy Hair for Healthy Water Program: Gisele collaborated with former President Bill Clinton and Pantene to provide clean water through this initiative. She collaborated with Indonesian singer-songwriter Anggun to announce the kick-off of the event. Further Gisele created a limited-edition design for SIGG water bottles. The proceeds from here went to WaterCan NGO. The NGO works in Canada providing access to clean water to deprived communities.
• Luz Alliance Fund: Launched this fund during the COVID-19 pandemic, donating 1 million Brazilian reals to support hygiene kits, food, and financial assistance for families in Brazil.
• Feeding America Partnership: Gisele along with her husband Tom Brady, donated 10 million meals through the "Meals Up" initiative and supported other local food banks. Wheels Up, an aviation company also partnered with the couple for this donation.

What’s Next For Gisele Bündchen?

After getting divorced from Tom Brady, Gisele in an interview with Vogue hinted towards re-entering the industry. At the same time, she also mentioned that going forward she wants to dedicate even more time to her children. Also, she is looking forward to renewing more brand deals like she did recently with Victoria’s Secret.

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