Master P

Percy "Master P" Miller stands as one of hip-hop's most accomplished business moguls, transforming his musical talent into a vast entrepreneurial empire. Rising from the challenging environment of New Orleans' Calliope Projects, his journey to financial success represents the quintessential rags-to-riches story. Through his groundbreaking No Limit Records label, Master P revolutionized the music industry's business model by maintaining ownership of his masters and establishing unprecedented distribution deals that maximized profitability. His business acumen has consistently placed him in conversations alongside other hip-hop financial heavyweights like Jay-Z, Dr. Dre, and Diddy.

Beyond entertainment, Master P has demonstrated remarkable financial intelligence through strategic investments across multiple industries, including sports management, film production, clothing lines, and consumer products. While building his impressive fortune, he has maintained strong philanthropic commitments through programs like Team Hope NOLA and financial literacy initiatives targeting underprivileged youth. His dedication to giving back while growing his business portfolio mirrors the approach of fellow entrepreneurs like Magic Johnson and Russell Simmons, who similarly leveraged their initial success into broader business empires.

What is Master P's Net Worth?

“As of April 2025, Master P's net worth is estimated at $200 million.”

Back in 1998, Master P ranked 10th on Forbes' list of America's highest-paid entertainers with an estimated income of $56.5 million that year alone. According to CEO Today, Master P ranks 9th on the list of 2025's richest rappers, trailing behind industry titans like Jay-Z, who has a $2.5 billion net worth, P Diddy with a $900 million, Dr. Dre's $500 million, and Kanye West's $400 million.

The American rapper and record producer's wealth comes from diverse sources, approx $50 million from music, $70 million from business ventures, $50 million from real estate, $20 million from entertainment, and $10 million from various investments.

Master P's entrepreneurial journey began with a $10,000 inheritance from his grandfather's malpractice settlement. Instead of spending it, he invested in opening a "No Limit Records" store in California in 1990, which evolved into one of hip-hop's most influential independent labels.

His album "Ice Cream Man" reached #3 on Billboard charts and went platinum with 1.7 million copies sold, generating millions in revenue. "Ghetto D" achieved even greater success with 3.2 million copies sold in the US. "MP Da Last Don" debuted at #1 on Billboard's Top 200 Chart with over 4 million units sold.

Master P's savvy business model kept 85% ownership of record sales while giving Priority Records just 15% for distribution. In 1998 alone, No Limit Records generated over $160 million in revenue from 20 million album sales.

Beyond music and traditional business ventures, Master P has made significant inroads into the film industry. He has acted in and produced several movies, including "I'm Bout It" and "I Got the Hook-Up". He has also starred in films such as "Gone in 60 Seconds" and "Hollywood Homicide", and co-starred in TV series like "CSI: NY" and "Dark Angel", according to his IMDb biography.

His high-end sneaker line, Moneyatti, sells luxury footwear priced between $200-$300 per pair, creating another lucrative revenue stream. The Uncle P's Food Line, featuring products like rice, beans, grits, pancake mix, and seasonings, has also contributed significantly to his bottom line.

Real estate investments worth an estimated $50 million form a substantial pillar of Master P's wealth strategy, with numerous properties across the United States, including both luxury homes and commercial real estate.

What Businesses Does Master P Own or Is Involved In?

"Master P's Rap Snacks empire has expanded from corner stores to major supermarket chains nationwide, revolutionizing the snack industry with hip-hop marketing."

From platinum records to business mogul, Percy "Master P" Miller has built an impressive empire spanning more than a dozen companies across multiple industries, generating millions in annual revenue.

• No Limit Records: The foundation of Master P's business empire, this independent record label became a hip-hop powerhouse in 1991, known for its distinctive marketing strategies and prolific output. At its peak in 1998, the label generated over $160 million in revenue from 20 million album sales.
• Rap Snacks: Co-founded with James Lindsay in 1994, this innovative snack brand features popular hip-hop artists on chip packaging. After a successful launch in the 90s, Master P revitalized and expanded the brand in 2016, securing distribution in both small retailers and major supermarkets nationwide.
• Rap Noodles: Expanding on the success of Rap Snacks, Master P introduced Rap Noodles, a ramen noodle brand that follows a similar branding strategy by featuring hip-hop artists on its packaging. Officially launched on December 2, 2019, he also shared a video of himself eating his Cream Chicken Gumbo. The product hit store shelves in January 2020, tapping into the competitive instant noodle market.
• Master Crunch Cereal: Launched in November 2021, Master Crunch Cereal marked Master P’s entry into the breakfast market. The honey-nut toasted oat cereal was timed for a Thanksgiving release and reflects his commitment to community empowerment, with a portion of the proceeds supporting his Team Hope Foundation.
• Uncle P's Food Products: Created in 2020, this line includes Hoody Hoos cereal, pancake mix, syrup, rice, and beans. A percentage of sales goes toward providing education and resources for inner-city children.
• Broadus Foods: In August 2022, Master P partnered with longtime friend Snoop Dogg to launch Broadus Foods, a bold venture aimed at creating a grocery empire on par with giants like Kellogg's. The brand debuted with Snoop Loops cereal and later expanded its lineup to include varieties like Frosted Drizzlers, Cinnamon Toasteez, and Fruity Hoopz, which hit shelves in June 2023. Despite early success, the company faced setbacks, including price hikes and legal disputes involving Post Consumer Brands and Walmart.
• Big Papa Burgers: Launched this restaurant franchise in 2019, with the first location in New Orleans and a second in Nashville. The premium burger concept focuses on elaborate toppings and a "mom and pop shop" dining experience, with plans for nationwide expansion.
• No Limit Clothing: Established during the height of his 1992 music career, these graphic tees became a fashion statement distributed in retail stores throughout the country.
• Moneyatti: This contemporary fashion brand focuses on high-end footwear priced between $200-$300, while still offering clothing, including updated versions of classic No Limit gear, strategically maintaining the established customer base while expanding into premium markets.
• Master Clean Life: Launched in March 2020, Master Clean Life is a line of household cleaning products that marked Master P's entry into the home care sector. The brand is a family collaboration from his sons, Hercy and Mercy Miller, and his older brother, Romeo Miller.
• P. Miller Enterprises: Started in January 1997, this overarching investment firm manages and controls Master P's various business interests, operating similarly to professional investment firms by providing strategic direction for his diverse portfolio. Master P is the CEO of P. Miller Enterprises.
• P Miller Clothing: Master P, along with his son Romeo Miller, launched the P. Miller clothing line in July 2008, initially focusing on men's apparel available in 350 Walmart stores. The brand later expanded to include women's clothing (under the name Miller Peaches), shoes, jewelry, fragrances, and eco-friendly organic cotton garments. In 2018, the line was reintroduced with an emphasis on "designer-quality fashions at budget prices", targeting the back-to-school market at Walmart.

• Trion: In 2021, Master P made a significant investment in Trion, described as the first Black-owned supercar company. Founded by former Tesla engineer Richard Patterson, Trion produces the Nemesis line of electric supercars, positioning Master P in the growing luxury electric vehicle market.

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What Are Master P's Notable Endorsements?

"Unlike most celebrities who chase traditional endorsement deals, Master P strategically focuses on ownership rather than simply lending his name to other companies."

Despite being one of hip-hop's most successful entrepreneurs, Master P has deliberately pursued a different path than most celebrities, focusing on building and owning companies rather than collecting endorsement paychecks.

• Barack Obama Presidential Campaign (2007): Master P publicly endorsed Barack Obama for President, contributing both his influence and financial support to the campaign. This political endorsement coincided with Master P's personal decision to eliminate profanity from his music and public appearances, marking a strategic shift in his brand image toward more family-friendly, conscientious messaging.

While avoiding traditional endorsement deals for himself, Master P has leveraged his business acumen to secure substantial opportunities for his children. He negotiated a $2 million technology endorsement deal with Web Apps America for his son, Hercy Miller, as he began playing basketball at Tennessee State University. The four-year deal represented one of the largest endorsements for an HBCU athlete at that time. Beyond the Web Apps America partnership, Master P revealed he had arranged an even larger $2.5 million endorsement deal.

How Does Master P Spend His Millions?

Master P invests in consumer product companies like "Uncle P" food products, "PJ Foods", and "Rap Snacks", demonstrating his preference for leveraging cultural influence to create sustainable businesses rather than indulging in conspicuous consumption. Beyond business investments, Master P commits substantial resources to philanthropy and community development. In April 2021, he announced a remarkable $10 million initiative focused on improving racial equity within Black, Indigenous, and People of Color communities. Through his Boss Up Foundation, he targets economic empowerment by teaching financial responsibility and entrepreneurship, particularly focusing on leveraging the estimated $1.2 trillion in collective buying power within African American communities. Rather than spending lavishly on personal luxuries, Master P's financial choices reflect his commitment to creating generational wealth and uplifting communities.

How Many Real Estate Properties Does Master P Own?

Master P has amassed an extraordinary real estate empire valued at approximately $50 million, with a company overseeing more than 100 additional investments across the United States. His notable Properties and Investments include.

• PM Properties Headquarters (New Orleans): The nerve center of Master P's real estate operation, this New Orleans-based property investment and management company serves as the foundation of his real estate empire, controlling over 100 properties nationwide.
• Baton Rouge Investment Property: In a YouTube interview, Master P demonstrated a long-term investment strategy. He said that he held a property for ten years in Baton to maximize appreciation and returns.

Master P's personal collection of 31 properties worth $19 million is thoughtfully distributed across major metropolitan areas, including Los Angeles, Baton Rouge, New Orleans, and Houston, creating geographic diversification in his investment strategy.

How Big is Master P's Car Collection?

Master P's impressive car collection showcases his success as a music mogul and entrepreneur, featuring ultra-luxury vehicles worth well over $1 million, headlined by his half-million-dollar Rolls-Royce Phantom. Notable vehicles in his garage include.

• Rolls-Royce Phantom: The crown jewel of Master P's collection, valued at approximately $510,000. This ultra-luxury sedan represents the pinnacle of automotive craftsmanship with its hand-built quality and powerful V12 engine. Master P often arrives at high-profile business meetings and industry events in this statement piece.
• Rolls-Royce Phantom Drophead Coupe (2008): One of Master P's most distinctive vehicles, this luxury convertible features a unique yacht-inspired teakwood rear deck that sets it apart from standard luxury cars. The rare Drophead perfectly balances Master P's appreciation for both luxury and exclusivity.
• 1998 Ferrari F355: One of the most cherished classics in his collection, valued at around $110,000. This mid-engine sports car represents Master P's appreciation for automotive history and Italian engineering excellence. Despite being over two decades old, the F355 remains one of the most admired Ferrari models ever produced.
• Audi R8: Master P's R8 supercar, valued at approximately $160,000, perfectly balances raw power with refined design. When he's in the mood for performance rather than pure luxury, this German-engineered supercar delivers exhilarating acceleration and handling.
• Military-Inspired Hummer H1 (2006): Standing apart from his luxury vehicles, Master P's rugged H1 showcases his diverse automotive tastes. Originally developed for military applications, this commanding vehicle reflects the bold, no-nonsense approach that helped Master P build his business empire.

His other vehicles include a Rolls-Royce Ghost, a Cullinan SUV, and a Chevrolet Corvette. You can take a look at all the cars this rapper-turned-businessman owns. Beyond collecting cars, Master P entered the automotive industry in 2021 by partnering with former Tesla engineer Richard Patterson to create Trion Supercars, the first Black-owned supercar company in the United States. Their flagship model, the Nemesis RR, demonstrates how Master P's passion for exceptional vehicles has evolved from ownership to entrepreneurship.

What's Next For Master P?

Master P is gearing up for a major entrepreneurial summit in June 2025. The "Master P Music, Business & Entertainment Summit" will take place on Saturday, June 7, at the Robert Treat Hotel in Newark, New Jersey, gathering approximately 500 entrepreneurs and creative professionals. Attendees will experience Master P's personal "5P's to Wealth" masterclass, along with sessions from industry leaders, including Tiana Von Johnson, and panel discussions featuring entertainment experts like Darrin Dewitt Henson and Amadeus. The summit will be preceded by a benefit concert at the New Jersey Performing Arts Center on June 6, reflecting Master P's commitment to combining business with philanthropy.

In a surprising career evolution, Master P has recently stepped into the role of President of Basketball Operations at the University of New Orleans for 2025. This position brings his career full circle, building on his previous experiences as a professional basketball player (with training camp contracts at the Charlotte Hornets and Toronto Raptors) and sports management pioneer (his No Limit Sports Management negotiated Ricky Williams' $68 million NFL contract). Alongside this new sports leadership role, Master P has intensified his focus on education and community empowerment initiatives, he said is in one of his statement "You're not a real millionaire until you create other millionaires" particularly in his hometown of New Orleans, demonstrating his ongoing commitment to giving back while continuing to expand his business empire.