Khloe Kardashian

Khloé Kardashian, born in a prominent family is an American media personality, entrepreneur, and socialite who gained fame through the reality television series Keeping Up with the Kardashians. As one of the members of the Kardashian-Jenner family, she has starred in several successful spin-offs and has ventured into various business endeavors, including her inclusive fashion brand, Good American. 

Known for her resilience and entrepreneurial spirit, the co-founder of Good American company has navigated personal challenges like legal lawsuits and divorce while maintaining a strong public presence. With a net worth of over $60 million, she is also known for her philanthropic efforts and recently introduced a fragrance line named XO Khloe.

What Is Khloe Kardashian’s Net Worth?

Khloé Kardashian in 2024 has an estimated net worth of around $60 million as reported by the Celebrity Net Worth. 

She has amassed this fortune through various business ventures, television appearances, and brand endorsements. Her first financial success came in the form of the hit reality TV show ‘Keeping Up with the Kardashians’. The show ran for 20 seasons and included lucrative deals for spin-offs like ‘Kourtney and Khloé Take Miami’ and ‘Revenge Body with Khloé Kardashian’. As per Women’s Health Magazine, she reportedly earned around $4.5 million per season, later increasing to approximately $7.5 to $8.3 million per season for the Hulu series ‘The Kardashians.’

The next significant portion of her income comes from her famous clothing brand, ‘Good American’, which she co-founded in 2016 with Emma Grede. As per the Fashionista, the brand made $1 million on the day of its launch. At present the company has an annual revenue of $155 million as per Zoominfo. 

Additionally, Khloé is the brand ambassador for several brands like Dose & Co, KKW Fragrance, Kylie Cosmetics, Burst Oral Care, Fabletics, Hydrow, Khloud, and LUXE Brands. However, the exact amount she earns from these brands has not been disclosed.

Her next income source is social media, where she charges around $250,000 per sponsored post, as revealed by Michael Heller, CEO of digital-marketing firm Talent Resource. A study done by Hooper HQ, a social media management tool, estimates her earnings from Instagram to be $1.8 million per post. The list revealed the top 20 highest-paid influencers on Instagram in 2024 with Christiano Ronaldo topping the list at $3.2 million per post followed by Lionel Messi with $2.5 million. Apart from this, the 40-year-old media personality can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances for which she charges $200,000 and above as per the All-American Speakers Bureau. 

However, Khloé faced financial losses in the past, including a lawsuit over a canceled cosmetics deal and expenses tied to her highly publicized personal life, such as her divorce from Lamar Odom. Despite these challenges, her diversified income streams and entrepreneurial ventures have made sure she remains a multi-millionaire with her net worth growing every year.

What is Khloe Kardashian’s Claim to Fame?

Similar to other Kardashians, Khloe has been a constant name in the media and has made herself into a standalone brand. Here are the major milestones in her life journey:

• Keeping Up with the Kardashians (2007)- The launch of the reality TV show ‘Keeping Up with the Kardashians (2007)’ marked the beginning of Khloé's rise to fame. The show catapulted her fame and financial trajectory. Following the success of the main series, she starred in several spin-offs, including Kourtney and Khloé Take Miami and Khloé & Lamar, which resulted in even more fame and a further increase in her brand value.
• Marriage to Lamar Odom- Come 2009, she got married to NBA player Lamar Odom, an American former professional basketball player. He was featured with her on the reality show Keeping Up with the Kardashians. The same year Lamar Odom signed a $33 million deal with the Lakers.
• Co-founded Good American- In 2016, Khloé co-founded Good American, a denim brand focused on inclusivity, which generated $1 million in sales on its first day. This venture provided her with a steady source of income.
• Hosting TV shows- Khloé progressed in her career by hosting shows like Kocktails with Khloé (2016) and Revenge Body with Khloé Kardashian (2017). All this was made possible thanks to the brand value and fame she garnered thanks to the above reality shows.
• Hospitalization of Lamar Odom- In 2015, Odom was found unconscious in a Las Vegas brothel after a near-fatal overdose. He had suffered multiple strokes and had a large amount of cocaine in his system. Khloé paused the divorce proceedings to care for Odom. She explained that she withdrew the filing so that she'd be able to make medical decisions for him.
• Divorce with Lamar Odom- Ultimately in 2016, the year she started her brand she had to end her marriage creating a huge impact on her personal life. However this event too only resulted in increased media coverage and public interest in her. Kardashian and Odom's divorce settlement superseded their prenuptial agreement, which was signed in October 2009. The prenup allegedly included a payout of $500,000 for each year of marriage, plus a $2 million bonus for staying married for at least four years. Khloe Kardashian received their Calabasas, California home. While both parties received a 50% interest in the company Khlomar, LLC, it was to be dissolved once the business was settled. Each party kept all of their credit card points and airline miles.
• Post-divorce life- Post her divorce she was constantly in media due to her on-and-off relationship with NBA player Tristan Thompson. This incident further influenced her public perception and made her famous in pop culture. But she received a lot of flak on social media when the FDA named Kardashians in a $5 million QuickTrim lawsuit.
• Shift to OTT- Finally, the next major shift in her financial trajectory came in 2022 when the famous show Keeping Up With Kardashians shifted from E! to Hulu for their new series. The OTT platform allowed Khloé and her family to increase their reach, ensuring even bigger paychecks through the streaming platforms.

What Businesses does Khloe Kardashian own?

Khloé Kardashian has diversified her income through various business ventures, contributing to her estimated net worth of $60 million. Here are some of her notable business ventures:

• Luxe Brands- In 2024 the 40-year media personality partnered with Luxe Brands to launch her first signature fragrance XO Khloé. The fragrance has been created with the help of two award-winning, world-class perfumers Alberto Morillas, and Clément Gavarry of Firmenich. The perfume generated $2.3 million in media impact value (MIV) after its November launch. Of the total MIV, $1.6 million came from Kardashian's Instagram posts announcing the launch of XO Khloé. 
• Good American- Good American was started by Khloé Kardashian with Emma Grede in October 2016. The brand is an inclusive clothing brand specializing in denim, activewear, swimwear, and dresses. : Good American is known for its commitment to size inclusivity, offering sizes ranging from 00 to 24. With an employee base of over 100 people, in 2023 the brand was estimated to be worth $320 million with an annual revenue generated over $200 million in sales in recent years.
• Revenge Body with Khloé Kardashian- The show premiered on January 12, 2017, and is a reality television series focusing on health and fitness transformations. In the show, Khloe aims to empower participants through fitness and lifestyle changes.
• Dash Boutique (2006-2018)- Dash Boutique was established by Khloé in 2006. It was a retail clothing store that she co-owned with her sisters Kim Kardashian and Kourtney Kardashian. The retail chain quickly expanded to multiple locations but closed in 2018 due to changing market dynamics.

What Brands Does Khloe Kardashian Endorse?

Khloé Kardashian in the past and to date has been the face of numerous brands. Her brand endorsement covers various companies across different industries. Here’s a list of her notable endorsements:

• Athletic Propulsion Labs (APL)- Khloé Kardashian signed this brand in 2013 and is still its brand ambassador. APL is an athletic footwear brand that she promotes through her social media and public appearances. The brand’s identity resonates with her commitment to fitness and healthy living.
• Bulgari- In May 2023, Khloé Kardashian and Kris Jenner collaborated with Bulgari for a Mother’s Day campaign featuring the Serpenti Viper jewelry collection. The shoot highlighted pink, yellow, and white gold pieces adorned with diamonds and demi-pavé diamonds.
• Burst Oral Care- Burst Oral Care has been associated with Khloé since December 2018. Serving as a brand ambassador she promotes Burst's electric toothbrush and oral care products. She has posted several posts promoting the importance of dental hygiene and through this the brand itself.
• Kiwi Collagen (Dose & Co)- Khloé is the co-owner and brand ambassador for the collagen supplement company. She has been associated with the brand since October 2020. The brand promotes the benefits of collagen for skin health. American celebrity and social media star intermittently posts encouraging her 174 million Instagram followers to take collagen, a protein responsible for healthy joints and skin elasticity. In this way, she has been indirectly promoting the brand.
• Kylie Cosmetics (Koko Kollection)- She collaborated with her half-sister Kylie Jenner in 2016 to promote makeup product lines, including lip kits and cosmetics. Subsequently, she launched her collections in 2017 and 2019 under the name Koko Kollection.
• KKW Fragrance- KKW Fragrance is another brand she endorses with her sister. KKW belongs to Kim Kardashian and Khloé came on board in November 2019. She has partnered with her sisters to create a line of fragrances, including Pink Diamond.
• Nurtec ODT- In 2021, Khloe endorsed Biohaven Pharmaceuticals' migraine medication, Nurtec ODT, sharing her personal experiences with migraines and promoting the product across various platforms.
• Fabletics- Her latest brand endorsement is with Fabletics. In 2023, she signed a deal with the activewear brand to launch a nine-piece, desert-inspired collection featuring bras, leggings, and hoodies. The collaboration was available online and in Fabletics retail stores.
• QuickTrim- Khloé’s collaboration with QuickTrim, a weight-loss supplement brand, began in 2010 when she and her sisters, Kim and Kourtney, served as the primary spokespeople. However, this partnership faced legal challenges when the sisters were named in a $5 million class-action lawsuit in March 2012, which accused them and QuickTrim's manufacturer of false advertising and deceptive marketing practices. Despite these controversies, Khloé's association with QuickTrim played a crucial role in shaping her brand identity within the fitness and wellness industries.
• Body & Soul Boxing Gym- Khloé Kardashian's collaboration with Body & Soul Boxing Gym highlights her dedication to fitness and wellness, aligning with her broader endorsement portfolio of 40 brands. She constantly posts videos of her workout on social media, the most notable among them being her full-body workout. The Business Insider website termed this ‘doable’ for the masses.
• Bulgari- Khloé Kardashian's collaboration with Bulgari centers around a Mother's Day campaign featuring her and her mother, Kris Jenner, showcasing the iconic Serpenti Viper jewelry. Launched in May 2021, the campaign highlights their close relationship, with Khloé referring to Kris as her "guiding light."
• Good American (Co-founded)- She co-founded Good American in 2016 with Emma Grede, a fashion brand focused on inclusivity and body positivity. The brand aims to provide clothing for women of all shapes and sizes, addressing the lack of diversity in the fashion industry.
• Amazon Glow Up (Collab)- Her collaboration with Amazon for the Amazon Glow, a device designed to enhance interactive experiences for children and families, showcases the Glow while spending quality time with her daughter, True, emphasizing the device's ability to facilitate engaging activities like reading and drawing together, even from a distance. This partnership aligns with Khloé's focus on family values and modern parenting making it a notable addition to Khloé's collaborative ventures.
• SugarBearHair Vitamins- SugarBearHair, a brand known for its gummy vitamins that promote hair health and growth collaborated with her alongside her sisters Kim and Kylie Jenner. Khloé has publicly praised SugarBearHair, stating on social media that she loves the product and has noticed positive changes in her hair's shine and growth.
• Fit Tea Detox- The reality TV star has promoted Fit Tea, a detox tea brand, as part of her endorsements aimed at promoting weight loss and wellness. She had used Instagram to advertise the product, claiming that it helps suppress hunger and cleanse the body. However, the promotion sparked controversy and backlash from her fans and health experts alike, who criticize the potential health risks associated with these products. Despite the criticism, Khloé's endorsements have garnered significant attention and engagement on Instagram, where her posts about Fit Tea have received hundreds of thousands of likes. 
• House of CB- Khloé has been associated with House of CB, a British women's fashion retailer known for its form-fitting and tailored pieces for attending significant events such as the launch of their flagship store in West Hollywood on June 14, 2016. At this event, she wore a striking outfit from the brand as part of the promotion.
• Skims (collaborations within family promotions)- Khloé has provided her support to the SKIMS brand as an influencer. SKIMS has been founded by her sister Kim Kardashian in 2019. She posts on her social media channels, often showcasing the brand's products, such as the popular "ultimate nipple bra." The brand mantra of SKIMS aligns with her own co-founded brand Good American.
• Kardashian Kollection (with Sears)- Kardashian Kollection, a fashion line launched in collaboration with Sears in 2011 has her as a key figure. Initially projected to generate between $200 million to $300 million in its first year, the collection ultimately struggled to meet sales expectations. By 2015, Sears and the Kardashians mutually decided to end their partnership as the retailer faced ongoing financial challenges and declining sales.
• Protein World- She became the brand ambassador for Protein World in 2022, promoting their products and the "30-Day Challenge.” The challenge is designed to help individuals lose weight and tone their bodies. However, this partnership sparked significant media attention, particularly due to Protein World's controversial history. Even though the Advertising Standards Authority (ASA) previously cleared a Protein World ad featuring Khloé, which depicted her in a leotard with the tagline "Can you keep up with a Kardashian?" She has received mixed reactions from the fans for this endorsement.
• HelloFresh- HelloFresh, a meal kit delivery service has partnered with her. As part of this collaboration, Khloé shares her experiences with HelloFresh's meal kits through her social media channels.
• PETA’s “I’d Rather Go Naked Than Wear Fur” Campaign- Khloé along with many other celebrities like Pamela Anderson, Eva Mendes, Gillian Anderson, Joanna Krupa, Nia Long, and Holly Madison, etc participated in PETA's "I'd Rather Go Naked Than Wear Fur" campaign. She joined it in 2008 to advocate against the use of fur in fashion. The campaign featured her posing nude on a billboard, aiming to raise awareness about animal rights and the cruelty associated with the fur industry. 

However, she later distanced herself from PETA after negative experiences, particularly following an incident where her sister Kim was flour bombed by an activist at a public event. In 2012, she stopped her support to PETA, however, she continued to be against animal cruelty.

For most of the above brand endorsements, the amount of money or monetary benefits given to Khole is not disclosed. But for any promotional post she does for these brands on social media, she earns $250,000/post. So it won’t be wrong to say she easily earns close to a million from social media and brand endorsements.

How does Khloe Kardashian spend her millions?

Khloé Kardashian spends her money on a variety of luxury items and investments. She frequently purchases high-end clothing from brands like Balenciaga, Gucci, and Chanel. She is known to spend thousands on designer outfits for public appearances and events. Similarly, Khloé is known to make extravagant purchases for her daughter, True. She once threw a lavish birthday party where the balloon used for decoration itself cost over $8,500. While, as per Forbes, the birthday dress worn by True was from Dior and was priced at $100,000. Another instance was when she got True a $2,000 toy Bentley in August 2018 and custom baby accessories from Louis Vuitton, a Gucci print dress, and Fendi boots.

She has also gifted True luxury items such as designer clothing and accessories from brands like Gucci and Versace. Finally, Khloé reportedly spends around $1 million annually on her staff, which includes nannies, personal trainers, and assistants.

Khloe Kardashian’s Real Estate Portfolio 

Khloé Kardashian thanks to her successful career in the entertainment industry has made significant investments in real estate, owning several notable properties. Here are the details of her current and former homes:

• Hidden Hills Mansion- Khloé Kardashian purchased this property as a part of a combined investment of $37 million with Kris Jenner in April 2021, of which for the Hidden Hills Mansion she paid $17 million. The property is spread over approximately 10,500 square feet and is located in Hidden Hills, California.

The mansion features nine bedrooms, twelve bathrooms, a fully equipped gym, a movie theater, an eight-car garage, a guest house, and extensive outdoor spaces including a swimming pool and landscaped gardens. The kitchen has a long center island, double ovens, a full wall of cabinets, an eating area, and a large walk-in pantry.

Khloé moved into this newly constructed home in 2021 after two years of renovation. It is located next to her mother’s house in a gated community popular with the Kardashian-Jenner family. Also, her on-again-off-again boyfriend Tristan Thompson lives a couple of blocks away from her.

• Calabasas Mansion- Khloé Kardashian purchased the mansion for $7.2 million from Justin Bieber in 2014. The property was located in Calabasas, California, and is situated on 11,000 square feet of land. Amenities included a designer kitchen, a screening room, a glam room, and an expansive backyard with a swimming pool and patio areas. Khloé extensively renovated this home and finally sold it for $15.5 million in 2020 to a YouTuber Darman.

Vehicles Owned By Khloe Kardashian Over The Years

Khloé Kardashian just like her sisters has a multi-million car collection featuring brands like Rolls-Royce, Lamborghini, Porsche, Mercedes-Benz, Range Rover, and Ferrari. Here are some of the car she has owned over the years.

• Mercedes-Benz G63 AMG- Khloé owns a black Mercedes-Benz AMG G63 SUV. She has been spotted several times driving around town and going shopping in the SUV. The co-founder of Good American prefers the G-Wagon whenever she goes to her gym. 
• Land Rover Range Rover SVAutobiography- Khloé has a history of customizing her vehicles. She owns a white Land Rover Range Rover SUV. She made headlines when she got her Land Rover Range Rover wrapped in black velvet by West Coast Customs in September 2015. 
• Ferrari 488 Spider- Khloé owns a black Ferrari 488 Spider, a luxury convertible sports car. Khloé in 2021 once posted a photo on Instagram showcasing her Ferrari parked next to her Chanel outfit.
• Rolls-Royce Ghost and Cullinan- Khloé owns not one but two Rolls-Royce, a white Ghost sedan, and a black Cullinan SUV. She has been spotted once outside calling the helpline when she got locked out of the car. While in the SUV she was spotted driving around with her daughter True. Her daughter also has a lavish garage for her toy cars which was set up by Khloé.

What Are Khloe Kardashian Charitable Contributions?

Khloé Kardashian has used her massive popularity and social media presence for a noble cause. Not only that she had made several charitable contributions and participated in various philanthropic activities over the years. Here are some notable examples:

• UCLA Robert G. Kardashian Center for Esophageal Health- To honor her late father who died of cancer, Khloé, alongside her family, helped fund the establishment of this center. Mr. Robert Kardashian Sr. passed away from esophageal cancer. This center aims to provide comprehensive care and research for esophageal health.
• Ronald McDonald House Charities- Khloé has contributed to this organization, which supports families with seriously ill children by providing housing and resources near hospitals. She has participated in fundraising efforts, helping to raise significant amounts for their initiatives.
• Toy Donations During the Pandemic- In December 2020, Khloé and her daughter, True Thompson, donated toys to a local fire station. This gesture was aimed at spreading holiday cheer and addressing the decline in toy donations during the COVID-19 pandemic. Khloé emphasized the importance of giving back during difficult times.
• Annual Thanksgiving Donations- Khloé and her family have partnered with SharkNinja to provide warm meals and grocery store gift cards to those in need during Thanksgiving. Their donations have helped serve over 5,000 meals through Union Station Homeless Services.

What’s Next For Khloe Kardashian?

Khloé Kardashian will be launching a "video podcast” on Twitter in January 2025. In the podcast, she will interview people like her ex-brother-in-law, Scott Disick, and Jay Shetty.