JoJo Siwa

Jojo Siwa is a multi-faceted star, enjoying fame and success unlike any other celebrity of her age. She also made it onto the list of the world's most influential people in 2020. She also has her own YouTube channel that significantly helped her garner more attention and followers across multiple social media platforms.

Jojo Siwa has also appeared in multiple television reality shows. She also released multiple children's songs in partnership with Nickelodeon and later even acted in her own feature film in 2021. Currently, in 2024, she is enjoying the success of her debut extended play, “Guilty Pleasure.”

What is Jojo Siwa’s net worth? 

As of 2024 Jojo Siwa’s net worth is estimated to be $20 million 

Jojo Siwa became a prominent name in the field of entertainment from a young age. She participated in different reality shows like Dance Moms and Abby’s Ultimate Dance Competition. She has also released her famous songs like “Boomerang” and “I Can Make You Dance." Besides her dancing and singing, she has multiple income streams from YouTube, investments, and business ventures.

Currently, Jojo Siwa has close to 466K subscribers on her main YouTube channel and 59K subscribers on her vlogging YouTube channel. Her videos have amassed fans with more than 2.6 billion views and counting. She makes close to $1 million every year from the video streaming giant.

Coming to her business ventures like hair bows. In 2018 alone, she sold more than 40 million hair bows, generating $399 million in revenue. It is estimated that she has sold over 80 million hair bows till date. Besides this simple stuff, Jojo also sells toys, books, bed sheets, underwear, lunchboxes, and scooters. As a result, her revenue increases multiple times.

Jojo Siwa has over 27 million TikTok followers, which helps in strengthening her brand value. To further channelize her brand effectively, she has ties with biggies like Walmart, Target, and Claires. She even has multiple brand endorsements in her kitty, which helps to rake in a decent amount of money. Overall, she has well-thought-out income streams that are bound to increase her net worth in the coming future.

What is Jojo Siwa’s claim to fame? 

Jojo Siwa was not an overnight success. She carved her way out with intricate planning in her area of passion. Some of the events that helped her gain fame and success are as follows:

• Dance Moms: Jojo Siwa came to prominence with her appearance in Dance Moms, where she was seen alongside her mother.
• Abby’s Ultimate Dance Competition: She was the youngest contestant on Abby’s Ultimate Dance Competition and was among the top-five finalists.
• Releasing Songs: In 2016, she released her songs “Boomerang” and “I Can Make You Dance." The former’s video has been viewed over 1 billion times, which is no small feat.
• Starting Hair Bow Company: In 2016, Jojo collaborated with Claire’s and launched her line of hair bows with vibrant designs.
• Appearing in Films: In 2017, Siwa signed a film contract with Nickelodeon for a film called Blirt!
• New Business Ventures: In 2018, Jojo Siwa launched her own line of accessories, bedroom decor, and even a doll made like her by partnering with American department store J.C. Penney.
• Touring: After winning the Breakout Artist of the Year award in 2018, Jojo announced her first major concert tour in 2019, called D.R.E.A.M.: The Tour. She made an estimated $27 million in revenue from the tour.

Later on, with time, she continued to be a part of reality shows like The Masked Singer and even Dancing With The Stars. She also appeared as a playable character in the Nickelodeon Kart Racers game.

What businesses does Jojo Siwa own? 

Well, besides being popular and famous, she is a smart businesswoman in a practical sense. She used platforms like YouTube and Twitter to market herself as a brand and later launched a line of products.

• Jojo Siwa Bow Line: In 2016, Jojo started her one hair bow company, and the same generates very good revenue even today.
• Jojo Siwa Clothing Line: Jojo Siwa has a website called jojosiwa.com that sells Jojo Siwa-branded clothing like T-shirts and hoodies.
• Jojo Siwa Merch Store: The Jojo Siwa official merch store sells different Jojo Siwa-branded accessories like kids costumes, clips, hair bows, underwear, totes, pillows, and even lamps.
• Jojo Siwa-Live To Dance: Jojo Siwa unveiled this business venture in 2019 for iOS and Android. Called the Jojo Siwa: Live To Dance app, it allows players to join and learn dancing styles while receiving dancing tips. The game is free to download but supports ads and in-app purchases.
• Book Publishing: With books like JoJo's Guide To The Sweet Life and JoJo's Rockin' Guide To Being The Best You, she garnered her fans’ attention, and both the books have been very successful.

What brands has Jojo Siwa endorsed? 

Jojo Siwa is a brand to reckon with, and many major brands have collaborated with her to gain the attention of her community.

• Nickelodeon: Jojo Siwa collaborated with Nickelodeon in 2017 for several appearances and live events.
• Ocean Spray: Jojo Siwa collaborated with Ocean Spray to market their product. The video shows Jojo Siwa dancing with their strawberry jelly.
• Amazon and Amazon Fashion: Jojo Siwa has collaborated with Amazon and Amazon Fashion for the sale of her branded merchandise and clothing.
• Charmin: Jojo Siwa has also endorsed Charmin and posted about it on her Instagram and TikTok accounts.

How does Jojo Siwa spend her millions? 

Jojo Siwa has invested most of her money into her business ventures. She has also invested very well into real estate and even cars that match her vibrant and charismatic personality.

How many houses does Jojo Siwa own? 

Jojo Siwa is a sucker for luxury, and her real estate is just an example of it. Jojo Siwa’s most recognizable property is her only known house, where she used to live with her parents but now she lives alone.

• Los Angeles Mansion: Jojo Siwa bought a huge mansion in Tarzana, Los Angeles, when she was just 16 years old. The Mediterranean-themed mansion was bought for a whopping $3.5 million. The house features its own 7-Eleven, and her bedroom has over 4,000 pounds of candy. She even gave a house tour to her fans on YouTube.

How many cars does Jojo Siwa own? 

Well, Jojo Siwa’s car collection is just as funky and interesting as her personality. Some of the examples of four wheels in her garage are:

• BMW M4: She received a custom-wrapped BMW M4 with her face on the hood. It was customized by West Coast Customs. The overall design matched the theme of her D.R.E.A.M tour. As of 2024, it can cost $78,000, while the customization would bring its value to $100,000.
• Tesla Model X: Another custom example in Jojo’s garage is her Tesla Model X. It features her own face as external paint, and it looks unlike any other Model X in the United States. As of 2024, the Tesla Model X’s well-equipped trim could cost above $100,000.
• Lamborghini Urus: Jojo bought this bull in 2022. Jojo’s white Lamborghini Urus received her psychedelic wrap treatment, and it featured a promotional theme for her new album release. Normally, a Urus would cost $220,000 in 2022, and her customizations would have added to the cost.

What are Jojo Siwa’s charitable contributions? 

Jojo Siwa might be too young for her tremendous success but has also donated to her own non-profit organization mentioned as under:

• Jojo Siwa Cancer Foundation: The non-profit foundation helps children battling cancer by spreading awareness and counseling them. The funds received are tax deductible, and they help with the funding and research of cancer.

What’s next for Jojo Siwa? 

Being super successful at a very young age has its disadvantages too. Jojo Siwa’s recent death hoax sent a shockwave among her fans. However, it was later confirmed as false. Jojo Siwa recently released her new song, "Karma,” in 2024. Also, Jojo Siwa’s recent new music video, “Guilty Pleasure,” has been received well. She has also returned as the judge for season 18 of So You Think You Can Dance. Besides ongoing work, she once revealed in an interview that she has already lined up a sperm donor and wants three children.

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