Daniel Ricciardo

Daniel Ricciardo's net worth is estimated to be around $50 million, making him one of the wealthiest drivers in Formula 1. His fortune comes from a combination of racing salaries, performance bonuses, and lucrative endorsements with brands such as GoPro, Beats by Dre, and Tag Heuer. Over the years, Ricciardo has raced for top teams, including Red Bull, Renault, McLaren, and currently RB (formerly AlphaTauri), earning significant contracts along the way.

Beyond racing, Ricciardo has expanded his income through entrepreneurial ventures and investments. He launched his wine brand, DR3 x St. Hugo, in collaboration with the renowned Australian winery St. Hugo. He co-founded Blue Coast Brewing Company, a craft beer brand. He also has a fashion line called Enchante, which reflects his vibrant personality and style.

In addition to his business ventures, Ricciardo is committed to philanthropy. He supports charities such as Save the Children, the Perth Children's Hospital Foundation, and Mind, which focuses on mental health. His contributions help provide resources for children’s healthcare and mental well-being.

With a charismatic personality and business skills, Ricciardo has built an impressive net worth, balancing a successful racing career with ventures that extend beyond the track.

What Is Daniel Ricciardo’s Net Worth?

As of March 2025, Daniel Ricciardo has an estimated net worth of around $50 million.

Ricciardo's wealth comes from his successful Formula 1 career, lucrative endorsement deals, and personal business ventures. With 32 podium finishes, he made it to Forbes magazine as one of the highest-paid athletes.

In August 2018, he signed a two-year contract with Renault, earning $35 million per year. Before that, under his previous Red Bull contract, his annual salary was $6 million. During his time at Renault (2019–2020), Ricciardo reportedly earned around $27 million in salary, placing him 48th on Forbes' list of highest-paid athletes in 2020.

In 2022, he received an $18 million payout from McLaren after being replaced by Oscar Piastri. His early contract termination also included a severance package worth approximately $24.3 million. Ricciardo later returned to the Red Bull family, driving for their sister team, Visa Cash App RB (formerly AlphaTauri), with an estimated annual salary of $7 million.

Beyond his on-track earnings, Ricciardo generates significant income from endorsements with top brands, including GoPro, Beats by Dre, OKX, Optus, EA Sports, Thorne, and Puma. He has also expanded into business ventures, launching his wine range, DR3, in partnership with St Hugo, and a fashion line named Enchante.

Businesses and Brand Endorsements

What Businesses does Daniel Ricciardo own?

Over the years, the 2021 Italian Grand Prix winner amassed significant wealth through various business ventures, including a wine label called DR3 and a clothing line called Enchanté. Let's take a look at some of the most interesting details of the F1 driver's business endeavors.

• DR3: In 2021, Daniel Ricciardo launched a premium wine range, DR3, in partnership with St Hugo Wines. One of the standout bottles in the collection is called "Impeccable and Unapologetic." The launch was met with high demand, with waiting lists for customers eager to purchase bottles of DR3. Ricciardo has personally been involved in the wine selection and blending process, ensuring that the range meets premium quality standards.

• Enchante: In 2023, Daniel Ricciardo launched Enchanté, a clothing line inspired by the French greeting "Enchanté.” The name "Enchanté," meaning "nice to meet you" in French, is a phrase Ricciardo often uses, adding a personal touch to the brand.

  To celebrate the brand's launch, Ricciardo opened a pop-up store in New York City from December 13 to December 15, 2024, in collaboration with Shopify. The Enchanté clothing line features a variety of apparel, including hoodies, t-shirts, and accessories. Enchanté quickly gained popularity with limited-edition drops and stylish designs that appeal to both Formula 1 fans and fashion enthusiasts.

• Blue Coast Brewing Company: Daniel Ricciardo, along with Jenson Button, is a co-owner and ambassador of Blue Coast Brewing Company, a craft brewery established in 2017 in Nice, France. The brewery was founded by a group of individuals passionate about craft beer, including popular figures from the motorsport world. Their product lineup includes a Blonde Ale, IPA, and Session Ale, crafted by master brewer Robert Bush, who brings extensive expertise to the brewery.

What Brands Does Daniel Ricciardo Endorse?

Throughout his illustrious career, the legendary F1 racer has endorsed several top brands. The brands he collaborated with include:

• Red Bull: As a former Red Bull Racing driver, Ricciardo was heavily involved in their marketing and branding. He is also an ambassador for the Red Bull-backed Wings for Life Foundation.
• GoPro: Ricciardo has been sponsored by GoPro for a large part of his F1 career. He widely promoted the brand’s action cameras, often using them in personal and professional settings.
• Tag Heuer: Ricciardo's endorsement of TAG Heuer stemmed from the watch brand’s long-standing sponsorship of the Red Bull Racing team, which began in 2016. He frequently wore their watches during races, media appearances, and promotional events. He has also been seen wearing the TAG Heuer Carrera Chronograph, a timepiece originally designed by Jack Heuer for motorsport enthusiasts.

• Thorne: Ricciardo partnered with Thorne in September 2020, launching his own collection of Thorne products. He regularly uses Thorne’s Multi-Vitamin Elite, Magnesium Glycinate Powder, eye mask, and earplugs, emphasizing the importance of immune health, especially while traveling.

  As part of their collaboration, Thorne and Ricciardo created a video series called No Brakes and introduced a Travel Bundle aimed at helping athletes maintain their health during travel. Thorne also works with other elite athletes, including Dan Ige, JoJo Calderwood, John Florence, Jrue Holiday, and Madison Keys. More details on Ricciardo’s collection can be found on Thorne’s website.

• Melin: Daniel collaborated with Melin, a premium headwear brand, in 2017, to create "The Monaco," a limited-edition cap honoring his favorite race and home away from home. This exclusive hat was limited to just 300 units worldwide and featured premium materials such as imported melton wool, genuine Nappa leather, and brushed suede.

  In 2021, Ricciardo and Melin introduced the ARC (A Revolutionary Change) hat, designed for active lifestyles, including water sports, training, and hiking. The initial release quickly sold out, leading to a second release featuring a gray and light pink colorway.

• Singtel Optus: Ricciardo became the Chief Optimism Officer for Optus, serving as the face of the brand in advertising and social media campaigns, including working in an Optus store. In 2020, he signed a unique two-year partnership with the Australian telecom company to inspire optimism among Optus staff and customers. The collaboration proved successful, leading to an extension of his personal sponsorship deal in 2022 for another two years.
• Afterpay: Ricciardo became a local brand ambassador for Afterpay (now known as Clearpay) in August 2021, promoting its buy-now-pay-later (BNPL) service. As part of the partnership, his store was integrated into Afterpay’s merchant network. Ricciardo endorsed the BNPL scheme, which allows users to pay for purchases in four interest-free fortnightly installments. Afterpay has also collaborated with other ambassadors, including Rebel Wilson.
• EA Sports: Ricciardo has collaborated with EA Sports in various capacities throughout his career. In 2023, following his return to Formula 1 with the AlphaTauri team, Ricciardo was integrated into the EA Sports F1 23 video game.
• OKX: During his racing career, Ricciardo partnered with OKX, a leading cryptocurrency exchange, serving as their brand ambassador during the 2022/23 racing season.

• Beats by Dre: In 2022, Ricciardo starred in a Beats by Dre commercial titled "Daniel Ricciardo Finds His Fuel," where he showcased how music, delivered through Beats Fit Pro earbuds, fuels his performance and helps him tune out distractions.

  Additionally, Ricciardo shared his personal playlists, offering fans insight into the tracks that motivate him during workouts and pre-race preparations.

• Tudor: Daniel endorsed Tudor, a luxury watch brand. In 2024, he was spotted wearing a unique Tudor Black Bay Ceramic watch featuring a blue dial, a model initially exclusive to the Visa Cash App RB Formula One Team.

Assets and Lifestyle of Daniel Ricciardo

Daniel Ricciardo’s Real Estate Portfolio

The eight-time Grand Prix winner's real estate portfolio includes a lavish mansion in Beverly Hills. While there may be speculation about other properties, his Beverly Hills mansion remains the only confirmed real estate holding in Ricciardo's portfolio. Let's take a look at some of the most impressive details of his Beverly Hills mansion.

• Mansion in Beverly Hills: In 2018, Daniel purchased a lavish mansion in Beverly Hills for $8.75 million. The mansion features five bedrooms, 5.5 bathrooms, a terrace, a pool, and a jacuzzi, offering a luxurious living space in one of Los Angeles' most exclusive neighborhoods.

Vehicles Owned By Daniel Ricciardo Over The Years

Over the years, the legendary motorsport racing driver had an impressive car collection which includes some of the most luxurious, high-end, and powerful supercars. His collection reflects his passion for performance, precision, and engineering excellence. Let's take a look at his exclusive car collection.

• McLaren 720S: Ricciardo owns a McLaren 720S as part of his car collection. He gifted himself this supercar to celebrate his victory at the Italian Grand Prix. The 720S remains his favorite car, as it serves as a reminder of his triumph whenever he drives it through the streets.
• Porsche 918 Spyder: Daniel owns a limited-edition Porsche 918 Spyder in his car collection. His 918 Spyder features a sleek white metallic finish, adding a touch of exclusivity to his car collection.
• Toyota Hilux: Ricciardo has a Toyota Hilux in his collection of cars. This was his first car, which was a gift from his parents in 2006. Though not the fastest vehicle, it holds a special place, making it priceless to him.
• Aston Martin Vantage: Daniel Ricciardo owned a 2016 Aston Martin Vantage, which featured a metallic green tint. In 2017, he confirmed that his Vantage was equipped with a V12 engine, rather than the standard V6. The exterior of this vehicle is coated with a silverish metallic finish.

To learn more about his exclusive cars and get a closer look at his automotive tastes, check out the full article on his car collection.

What's next for Daniel Ricciardo?

Daniel Ricciardo’s career appears to be over after Red Bull decided to drop him following the Singapore Grand Prix in 2024, marking the end of a 14-season journey in the sport. Ricciardo himself has mentioned that he is "done" with F1, leaving his future uncertain. There is speculation that Ricciardo could explore a move to IndyCar, while reports also suggest Toyota may offer him a lucrative deal to race in NASCAR and Australian Supercars.

Beyond racing, Ricciardo continues to expand his business ventures, including his DR3 wine range and Enchante fashion brand, with his 2025 DR3 wine launch gaining strong fan interest. Additionally, his charismatic personality makes him a favorable candidate for roles in broadcasting, commentary, or entertainment. Whether on or off the track, Ricciardo remains a beloved figure in motorsport, and fans eagerly await his next career move.

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• Lewis Hamilton's Profile and Net Worth