Alain Prost

Alain Prost's net worth is estimated to be around $100 million, built through his racing career, endorsements, and business ventures. As a four-time Formula One World Champion, Prost earned substantial salaries and performance bonuses during his time with teams like Renault, McLaren, Ferrari, and Williams. His lucrative sponsorship deals with brands such as Renault, Marlboro, and TAG Heuer further boosted his earnings.

Beyond racing, Prost has been involved in various business ventures, including owning and managing the Prost Grand Prix team from 1997 to 2001. He has also invested in properties, generating additional income through his real estate portfolio. Prost remained connected to Formula One as an advisor for Renault, later Alpine, until 2022. His wealth continues to grow through strategic investments, brand partnerships, and his legacy as one of the greatest drivers in F1 history. His diversified income sources solidify his status as a successful personality beyond the track.

What Is Alain Prost’s Net Worth?

As of March 2025, as per Celebrity Net Worth, Alain Prost has an estimated net worth of around $100 Million.

Prost's wealth primarily stems from his successful racing career, business ventures, and involvement in motorsport management.

Alain Prost won four Formula 1 World Championships (1985, 1986, 1989, 1993), driving for McLaren, Ferrari, Renault, and Williams. During his racing career, he earned millions in salary and prize money, particularly in his later years with McLaren and Ferrari. At his peak in 1993, he reportedly earned $12 Million per season with Williams.

Beyond his on-track earnings, Prost expanded his wealth through various business ventures and investments. After retiring from F1, he launched his own racing team, Prost Grand Prix, but the team ultimately went bankrupt. He has also heavily invested in high-performance cycling equipment brands, a passion he developed post-retirement.

Additionally, he served as a strategic advisor and international ambassador for Renault's F1 team until 2022.

During his racing career, Prost endorsed top brands including Renault, TAG Heuer, and Marlboro. These ventures have diversified his income streams and significantly contributed to his impressive net worth.

Businesses and Brands Endorsements

What Businesses does Alain Prost own?

Over the years, the four-time Formula One World Champion has accumulated significant wealth through various business ventures, including his own Formula One team. Let's take a look at some of the most interesting details of the F1 driver's business endeavors.

• Prost Grand Prix: On February 13, 1997, Prost purchased the Ligier F1 team from Flavio Briatore and rebranded it as Prost Grand Prix. The team was based in Yvelines, near Paris, making it the last French Formula One team to be headquartered in France.

  Prost secured a three-year engine supply deal with Peugeot, running from 1998 to 2000. Prost officially became the team's president in 1998 and brought in well-known designer John Barnard as a technical consultant to help improve performance.

  The team struggled financially and on the track, despite a promising start, including a podium finish by Olivier Panis at the 1997 Brazilian Grand Prix. By 2001, Prost Grand Prix switched to Ferrari engines, but financial issues worsened. The team went bankrupt at the beginning of the 2002 season, with debts reportedly around $30 Million.

• Renault e.dams: Prost was deeply involved in Formula E through Renault e.dams. As a co-owner of the team alongside Jean-Paul Driot, he managed to lead Renault e.dams to great success, winning three consecutive Teams' Championships from 2014-15 to 2016-17.

  His role extended beyond ownership, as he also served as a special adviser and non-executive director for Renault. However, in 2018, Nissan took over Renault's entry in Formula E, marking the end of Prost's involvement with the team.

Additionally, Prost was closely involved with Renault’s Formula One operations. In 2017, he joined Renault F1 as a special adviser, helping to guide the team’s strategic direction. By July 2019, he took on an expanded role as a non-executive director for Renault Sport.

Prost remained with the Renault Formula One Team, which was rebranded as the Alpine F1 Team in 2021. The team soon caught the attention of several high-profile celebrities from different segments. The list includes Deadpool star Ryan Reynolds and actor Rob McElhenney as well as athletes like Patrick Mahomes and Travis Kelce. However, Prost announced his departure in January 2022.

What Brands Does Alain Prost Endorse?

Throughout his illustrious career, the legendary F1 racer has endorsed several top-notch brands. The brands he collaborated with include:

• Uniroyal: Prost became an ambassador for Uniroyal, a tire brand known for its expertise in wet weather. As an ambassador, Prost promoted Uniroyal’s products through marketing campaigns. However, specific details about campaigns or initiatives are limited. His partnership with Uniroyal lasted several years, concluding in May 2006.
• Renault: In February 2012, Prost was named as Renault's international brand ambassador. In this role, Prost leveraged his technical expertise and vast racing experience to represent Renault at sports demonstrations and various events. His first appearance as ambassador was on February 23, 2012, at the Race Stars event in Moscow, where he drove the Renault Duster. Additionally, Alain helped launch Renault's 2014 turbo engine. He also advised the Renault Sport F1 executive committee.
• Richard Mille: Since 2017, Prost has been associated with luxury watchmaker Richard Mille. Together, they developed the RM 70-01 Tourbillon Alain Prost, a timepiece inspired by Prost's racing heritage. This watch features a unique mechanical odometer, capable of tracking distances up to 99,999 kilometers, and can also serve as a reminder for setting dates or times.
• Elf: Prost endorsed Elf, a French oil company, and served as its brand ambassador. Throughout his career, Prost's vehicles prominently featured Elf branding, showcasing his strong association with the French oil company. Elf's motorsport program, Volant Elf, was created to identify and support emerging French racing talent, including Alain Prost.
• TAG Heuer: Prost was a brand ambassador for TAG Heuer, a luxury watch brand. He wore TAG Heuer watches during three of his four Formula 1 World Championships in the late 1980s. Prost’s relationship with TAG Heuer dates back to his early Formula 1 career, reflecting a long-standing relationship between the racing legend and the luxury watchmaker. In 2010, Prost rejoined TAG Heuer to help promote the brand’s 150th anniversary in motor racing.

• 8JS: Prost endorsed 8JS, a motorsport-inspired clothing and lifestyle brand co-founded in 2019 by his son Sacha Prost, along with Sacha’s brother Nicolas and sister-in-law Delphine. The brand draws inspiration from racing, with its name paying tribute to eight charismatic drivers from the 1970s.

  The brand offers a modern and minimalist take on the sporty clothing of that era, designing apparel with comfort and durability suited for driving. It primarily focuses on key features such as stretch fabrics and specialized sneakers, making the clothing both stylish and functional for motorsport enthusiasts.

• Hugo Boss: Prost endorsed Hugo Boss, a German fashion brand. During his time with McLaren, Prost, along with other legendary drivers like Ayrton Senna and Niki Lauda, was outfitted in Hugo Boss clothing.

  Hugo Boss began sponsoring the McLaren Formula One team in 1981 to enhance its global presence and promote the BOSS brand. The sponsorship lasted until 2014, making it one of the longest-running partnerships in Formula 1 history.

• Marlboro: Prost endorsed Marlboro, which was McLaren's lead sponsor during his time with the team. This collaboration coincided with McLaren's successful eras, with drivers like James Hunt, Niki Lauda, Alain Prost, Ayrton Senna, and Mika Häkkinen achieving iconic victories under the Marlboro banner.

Assets and Lifestyle of Alain Prost

Alain Prost’s Real Estate Portfolio

The former F1 racer maintains a relatively private lifestyle, and exact details about his personal real estate holdings are not publicly disclosed.

Given his substantial net worth, he may have invested in various asset classes, possibly including properties in France and Switzerland. However, without concrete information, it is difficult to provide specific details about his real estate portfolio.

Vehicles Owned By Alain Prost Over The Years

Over the years, the legendary motorsport racing driver had an impressive car collection which includes some of the most luxurious and powerful supercars. His collection reflects his passion for performance, precision, and engineering excellence. Let's take a look at his exotic car collection.

• 1993 Porsche 928: Prost owns a 1993 Porsche 928 in his car collection. He was once seen with his son Nicolas outside their home in Switzerland, standing next to the 928.
• 1990 Ferrari F40: Prost had a 1990 Ferrari F40 in his car garage. Prost was the first owner of a 1990 Ferrari F40. He received the car after winning his third F1 world championship with McLaren in 1989. He then sold it shortly after moving to Ferrari's F1 team.

To learn more about his exclusive cars and get a closer look at his automotive tastes, check out the details of his entire car collection here.

What's next for Alain Prost?

As of March 2025, Alain Prost has not announced any specific future plans within motorsport. He left his role as Non-Executive Director at Alpine (formerly Renault) in early 2022, after serving as a special advisor since 2017. While he expressed interest in staying connected to Formula One, he has not yet taken on a new official position.

Prost was involved in the production of a French documentary about his legendary career in 2024 and discussed plans to write a book, focusing on sharing his vast experiences. Despite his exit from Alpine, he still remains a key figure in Formula One, frequently offering valuable insights on the sport's developments. His fans eagerly continue to wait for any official announcements regarding his next move.

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