Aaron Gordon

Aaron Gordon is a professional basketball player who has made a name for himself in the NBA as a talented forward. Drafted by the Orlando Magic as the fourth overall pick in 2014, Gordon's continued growth as a player has led to significant earnings through his contracts, endorsements, and various business endeavors, including investments outside of basketball.
Let’s take a closer look at how this NBA star generates his wealth and secures his financial future.

What Is Aaron Gordon’s Net Worth?

As of January 2025, Aaron Gordon’s net worth is estimated to be $50 million.

Aaron Gordon’s wealth largely comes from his successful NBA career and endorsement deals. He was drafted fourth overall by the Orlando Magic in 2014 and signed a four-year rookie contract worth $18 million, earning about $4.5 million per year.

Over the years, his value as a player grew, leading to bigger contracts. In October 2024, he signed a four-year, $133 million extension with the Denver Nuggets. This deal will start in the 2025-26 season, with an average annual salary of $33 million.

So far, Gordon has earned $157 million from the NBA, and by 2028, his total career earnings are expected to reach $284 million, according to Spotrac.

In addition to his NBA earnings, Gordon has forged partnerships with prominent brands. He endorses 361 Degrees, a Chinese sportswear company, among other notable sponsorships, which significantly boost his income.

What Is Aaron Gordon’s Claim To Fame?

Aaron Gordon’s claim to fame is his impressive career as a professional basketball player. From his standout high school days to becoming a key player in the NBA, his journey has been marked by incredible athleticism and determination. Below is a breakdown of the key moments that shaped his rise to NBA stardom.

• High School Career: Aaron Gordon had a standout high school career at Archbishop Mitty. He led the team to two CIF Division II state titles, setting a state finals record with 21 rebounds in his sophomore year. As a junior, he was named California Mr. Basketball after another title-winning season. In his senior year, he took Mitty to the CIF Open Division finals and won the award again before committing to the University of Arizona.
• National team career: In the 2013 FIBA Under-19 World Championship, Aaron Gordon helped Team USA win the gold medal. He was named MVP of the tournament, averaging 16.2 points and 6.2 rebounds per game while shooting 61.2 percent from the field. 
• Standout Freshman Year: On February 13, 2014, Aaron Gordon was recognized as one of the 30 finalists for the Naismith College Player of the Year. Gordon’s contributions earned him multiple honors, including Pac-12 Freshman of the Year, a spot on the Pac-12 All-Freshman Team, and All-Pac-12 First Team recognition. His remarkable freshman season also included a record-breaking 303 rebounds.
• 2016 NBA Slam Dunk Contest: Gordon's performance in the 2016 Slam Dunk Contest is often regarded as one of the best in the event's history. He executed a memorable dunk by leaping over the Orlando Magic's mascot, Stuff the Magic Dragon, and passing the ball under both legs before finishing with a dunk. Despite his impressive display, he narrowly lost to Zach LaVine in a contest that required two tie-breakers.
• 2020 NBA Slam Dunk Contest: Gordon returned to the Slam Dunk Contest in 2020, delivering another series of impressive dunks. One of the highlights was his dunk over 7'5" Tacko Fall. Despite his efforts, he finished as the runner-up to Derrick Jones Jr.

What businesses does Aaron Gordon own or is part of?

Aaron Gordon, has engaged in several business ventures beyond his athletic career. While he does not have his own companies, except for his fragrance line, he is an active investor in various companies. Let’s take a look at them:

• Crosschq: In September 2021, Aaron Gordon invested in Crosschq, a company specializing in human capital services. The company raised $13 million in its Series A funding round, led by Tiger Global Management, with participation from several other athletes, including Klay Thompson, Khris Middleton, Isaiah Thomas, Cameron Champ, Nolan Arenado, and DK Metcalf. 
• Sundae: In July 2021, he invested in Sundae, a real estate services platform focused on residential property sales. Along with Gordon, several other athletes and celebrities joined the funding round, including actor Will Smith, DJ KYGO, NFL stars Richard Seymour and DK Metcalf, NBA players Isaiah Thomas, Klay Thompson, and Andrew Wiggins, as well as soccer star Weston McKennie.
• Lyra Health: Aaron Gordon participated in funding rounds for Lyra Health, a company offering mental health care solutions, in both February and August 2020. Other notable investors in the rounds included actors Cameron Diaz and Nicole Kidman, along with athletes like Paul George, Klay Thompson, Tony Gonzalez, Nolan Arenado, Isaiah Thomas, and Khris Middleton.
• Dapper Labs: In August 2020, Aaron Gordon invested in Dapper Labs, which is known for developing blockchain-based platforms like NBA Top Shot. Other notable investors in the company include Andre Iguodala, Garrett Temple, JaVale McGee, and Spencer Dinwiddie.
• Lucid: In May 2016, Aaron Gordon invested in Lucid, an educational software company. Besides Gordon, New York Jets standout wide receiver Brandon Marshall is also a big advocate and an unofficial spokesman for Lucid.
• G/95: In 2022, the NBA star launched his own fragrance line, G/95, introducing the scent "Lust for Love." He actively promoted the cologne through various channels, including a pop-up event in Denver where he showcased designer clothes, art, and fragrances. Despite his efforts, Gordon acknowledged that the cologne "did not do very well," viewing it as a learning experience in business and entrepreneurship. 

What Brands Does Aaron Gordon Endorse?

The former Magic forward has collaborated with several notable brands throughout his career. Here’s a look at them:

• 361 Degrees: In February 2020, Gordon signed a multi-year endorsement deal with the Chinese sports brand 361 Degrees, becoming the face of the brand's basketball division. As part of the partnership, Gordon launched his own signature shoe line called the AG series, which includes models like the AG2 and AG4. The AG4, released in August 2023, offered several colorways that showcased his personal style and interests.
• Nike: Before joining 361 Degrees, Aaron Gordon signed an endorsement deal with Nike in his rookie season. He served as one of the main athletes promoting their sports apparel and footwear. While the exact terms of his deal have not been disclosed, he played a significant role in Nike's marketing campaigns, especially during high-profile events like the NBA All-Star game.
• G/95: In 2022, Aaron Gordon launched his fragrance line, G/95, debuting with the scent "Lust for Love." He actively promoted the cologne through various platforms, including a pop-up event in Denver, where he showcased designer clothing, art, and fragrance, making it a unique blend of style and luxury.

Gordon is also known to endorse brands like Pepsico, Panini America, and JBL Audio, though the specific details of these endorsement deals remain unknown.

How does Aaron Gordon spend his millions?

The 29-year-old basketball player is not big on spending but a $50 million fortune does come with the perks of a luxurious and comfortable life. Let's take a look at his assets:

Aaron Gordon’s Real Estate Portfolio 

Currently, there is only one property in Aaron Gordon’s name, which he has customized to suit his needs and lifestyle. Let's take a look at it:

• Montbello Mansion: The NBA star purchased a property in Montbello, Colorado, in 2021 for around $3 million after joining the Denver Nuggets. He transformed an old warehouse into a unique living space and personal training facility. With extensive renovations, the property's value has risen to approximately $3.5 million as of late 2024. The home spans 18,000 square feet and features an industrial-chic warehouse design. A key highlight is the full-size indoor basketball court, modeled after Ball Arena's flooring, allowing Gordon to train year-round. The property also includes a modern kitchen, dining area, game room with a pool table, workout facilities, sauna, and hot/cold tubs. Gordon has added personal touches with motivational murals of figures like Barack Obama and Maya Angelou.

Vehicles Owned By Aaron Gordon Over The Years

The Denver Nuggets' forward has invested in an impressive fleet of cars valued at over $450,000, according to The U.S. Sun. Here is a glimpse into his car collection:

• Rolls-Royce Ghost: Gordon also owns a black Rolls-Royce Ghost. The NBA once shared an image of the car alongside his pet dog on Instagram.
• Aston Martin Vantage: Aaron Gordon owns a unique velvet-wrapped Aston Martin Vantage. The wrap, completed by Mile High Customs, gives the car a suede (velvet) finish, along with other custom modifications. He keeps this luxury vehicle at his converted warehouse home and training facility in Denver.
• Rolls-Royce Cullinan: Aaron Gordon owns a Rolls-Royce Cullinan which was initially red. In 2024, he had the car wrapped by Mile High Customs, changing the exterior color to a striking matte black finish. The car was also fitted with custom wheels.

Aaron Gordon is also rumored to own a Jaguar XJ and a Land Rover Range Rover, but we couldn't confirm this information.

What Are Aaron Gordon’s Charitable Contributions?

The dunk contest icon has shown a strong dedication to philanthropy by supporting various initiatives. Let us explore his efforts:

• Gordon Family Giving Foundation (GF2): In 2019, Gordon and his family started the Gordon Family Giving Foundation (GF2) which is a 501(c)(3) charitable organization.to help underserved communities and promote STEM education for underrepresented youth. One of its key programs, {CodeYourCity}, is a summer initiative for high school students that offers hands-on STEM experiences and mentorship opportunities. In partnership with the University of Central Florida (UCF), GF2 donated $300,000 to support the {CodeOrlando} program, ensuring it continues at UCF Downtown through 2025.
• Homeless Education Fund: In 2020, during the COVID-19 pandemic, Aaron supported the Homeless Education Fund through the Foundation for Orange County Public Schools in Florida. This fund helped children affected by school closures, ensuring they had access to essential resources during the crisis.
• My New Red Shoes: In March 2020, Aaron supported My New Red Shoes, a foundation that provides shoes, clothing, and support to low-income and foster students. He donated to help these students access essential resources during the COVID-19 pandemic. He shared his contribution on Twitter, encouraging others to donate through the foundation's website.

What’s Next For Aaron Gordon?

Aaron Gordon, who currently plays as a forward for the Denver Nuggets, secured his future with the team by signing a four-year, $133 million contract extension in October 2024. This deal will keep him in Denver until the 2028-29 NBA season. Gordon has expressed his love for the Nuggets organization, noting his strong relationships with teammates and coaches. 

He shared, "I really love this organization. I love the players on this team. I love the coaching staff. So, I hope we get it done. It seems to be moving in the right direction. So, I'm excited." Gordon is also focused on improving his game, aiming to increase his scoring and contribute more during matches. Fans are excited to see what more he will bring to the table.