Ice Spice

Ice Spice, the 25-year-old rising star in the hip-hop scene, has captivated audiences with her unique sound and dynamic presence. As of January 2025, her net worth is estimated at $8 million. In this article, we explore how this Bronx-born artist built her fortune through music, endorsement deals, and social media influence.

What Is Ice Spice’s Net Worth?

As of January 2025, Isis Naija Gaston a.k.a Ice Spice's has an estimated net worth of $8 million, reflecting her rapid rise in the music industry. 

She has generated significant income through various channels, including her hit singles like "Munch (Feelin' U)." In an interview with Revolt, she revealed that track earned her over $2 million. Additionally, her “EP Like..?” and subsequent releases have contributed to her wealth through album sales and streaming revenue, with estimates suggesting she earns around $3,500 for every million streams.

She is currently signed with Capitol Records, and in an insider interview with Billboard, it was revealed that she got $3 million for the deal. She holds ‘Music Masters and Publishing Rights.’ This means she has retained ownership of her music masters and publishing rights, allowing her full creative control over her work. In short, she can maximize profits from her music and enjoy creative and artistic freedom.

While on social media platforms like Instagram she has millions of followers on average (11.2 million on Instagram as of January 2025). She leverages her fan following by putting out sponsored posts, on Instagram alone she earns up to $35,000 per post. Concerts and performances have also played a crucial role in her financial success, with appearances at major festivals like Rolling Loud generating ticket sales and merchandise revenue, however exact revenue shared with her details aren’t publicly available.

Furthermore, the ‘People’s Rap Princess’ has secured lucrative endorsement deals with brands like Kim Kardashian’s SKIMS and Fortnite, further boosting her income.

What is Ice Spice’s Claim to Fame?

In her early days, the Rap Princess went almost unnoticed, but her persistence on social media platforms paid off. In 2022, her viral single resonated with audiences and catapulted her career, establishing her as a rising star in the male-dominated rap industry.

• BussItChallenge: Her first taste of social media fame came with the Buss It challenge, which went viral on TikTok and X (formerly Twitter) in early 2021.
• Breakout Single: In 2022, Ice Spice's breakout single, Munch (Feelin' U), went viral on TikTok, propelling her into the spotlight. Her career skyrocketed when Drake played the track on his Sirius XM radio station, Sound 42, giving her widespread recognition and making her an overnight sensation.
• ‘Boy’s a Liar’: Her next viral success came with Boy’s a Liar Pt. 2, a remix of PinkPantheress’s already-viral track Boy’s a Liar. The collaboration became a major hit and cemented her presence in the industry.
• Collabs with Industry veterans: Ice Spice further solidified her status in the music world through collaborations with top artists like Nicki Minaj on Princess Diana and Taylor Swift on Karma. Both tracks achieved top-ten positions on the Billboard Hot 100, underscoring her growing influence in the industry.

What Brands Does Ice Spice Endorse?

After rising to fame through collaborations with big names like Taylor Swift and viral TikTok singles, Ice Spice has quickly become a sought-after brand ambassador, partnering with high-profile companies across various industries.

• Dunkin’: In 2023, Ice Spice collaborated with Ben Affleck for Dunkin' to promote the MUNCHKINS® Drink, a seasonal beverage featuring pumpkin spice flavors. For this collaboration, she appeared in promotional materials and commercials, highlighting the drink's unique twist. The financial details of the brand deals are not available online, but the partnership included promotional gifts, such as a diamond chain inscribed with “MUNCHKINS.” 
• Marc Jacobs: Ice Spice was featured prominently in the Heaven by Marc Jacobs Spring 2023 campaign, which showcased a collection inspired by dreaminess, digital aesthetics, and underground fashion. The campaign, photographed by Harley Weir, captured Ice Spice in a star-printed dress paired with the Margaret Boot and holding the Cuffz Bag.
• Fortnite: Ice Spice has officially joined the world of Fortnite with a new skin and themed content as part of the Chapter 2 Remix season. This collaboration was launched following a live performance by Ice Spice and Snoop Dogg in Times Square. Players can currently purchase the complete Ice Spice Bundle (Ice Spice Outfit and Rap Princess Ice Spice Outfit) for 2,800 V-Bucks.
  As part of the collaboration, Ice Spice transformed Shark Island into Ice Isle, a Y2K-inspired shopping mall environment. Players can also interact with her as an NPC boss, defeating her to unlock exclusive Mythic weapons: Ice Spice’s Grappler and Ice Spice’s Rifle.
• Starry (PepsiCo): The Bronx rapper signed the deal with PepsiCo in 2023. She starred in a Super Bowl LVIII commercial for Starry, PepsiCo's lemon-lime soda. The ad promoted the beverage. 
• Alexander Wang: She signed a deal with Alexander Wang last year (in 2024). Under this deal, Ice Spice has been named the brand ambassador for Alexander Wang's Spring 2024 Nocturna collection.
• Ivy Park (Beyoncé): People’s Rap Princesses in 2023 was part of the campaign for Beyoncé’s Ivy Park x Adidas collection. In the ad campaign, Ice Spice wore oversized pants, form-fitting tops, and a matching set of brightly colored dresses flaunting it with her iconic bright red afro.
• SKIMS: Ice Spice collaborated with Kim Kardashian’s SKIMS brand for a campaign promoting bodywear in 2023. Under this brand deal, she did photo shoots and social media promotions. While lump-sum payouts are uncommon for such deals, Ice Spice likely earned per campaign deliverable based on her popularity and follower count.
• Living Products (Chia Pet): Ice Spice has partnered with Living Products to create a Chia Pet figurine resembling her signature look. She promotes the product through social media and public appearances.

How does Ice Spice spend her millions?

Ice Spice, just like other rappers, loves spending her money on a variety of luxury items that reflect her rising status in the music industry. She particularly has a penchant for extravagant jewelry, including a custom-made Powerpuff Girls necklace featuring her animated likeness, which was reported to be priced at $100,000.

In her outfit collection, she has a Ludovic Saint Cerna Lace-up denim jacket which she recently acquired for $60,000. Then a pink Dolce & Gabbana outfit that costs over $90,000. Coming to her hand accessories, she wears a $350,000 Richard Mill watch which was gifted to her by Little J. She also has an upside-down devil cross diamond-studded chain worth $250,000 gifted to her by Cardi B.  

Ice Spice’s Real Estate Portfolio 

Before getting famous, Ice Spice lived in Bronx, New York with her family. But recent reports suggest she has moved to New Jersey in a new home. However there are no public details about her current house.

Vehicles Owned By Ice Spice Over The Years

Ice Spice, the rising star in the music industry, has been featuring several cars in her video and a few of them belong to her. Although there are no official documents to confirm that she owns them except for the fact that the same cars have been reportedly featured in her videos.

• Drop-top Mercedes Maybach G650 Laundalet: The white color Mercedes Maybach G650 Laundalet has been featured in her music video titled “in ha mood.” The G 650 Laundalet has been rumored to be owned by her as per several unconfirmed sources.

What Are Ice Spice Charitable Contributions?

Even though Ice Spice is still a rising star in the industry with a humble net worth she has made several charitable contributions that reflect her commitment to giving back to the community.

• Turkey Giveaway with Lil Tjay: On November 16, 2022, Ice Spice teamed up with Lil Tjay for a turkey giveaway in the Bronx, providing Thanksgiving turkeys to 150 families. The event brought the community together, with both artists engaging directly with residents and emphasizing their commitment to supporting their hometown.
• Girls Empowerment Day with BronxWorks: In December 2024, Ice Spice partnered with BronxWorks for a Girls Empowerment Day event, inspiring middle school girls through conversation, photos, and a volleyball match—a nod to her college volleyball days. This event marked the start of a long-term collaboration to empower young women in the Bronx by providing resources and opportunities.

What’s Next For Ice Spice?

Ice Spice wrapped up her successful Y2K! World Tour on Jan 5, 2025, after 40 performances across North America, Europe and Oceania. Looking ahead, Ice Spice has expressed enthusiasm for upcoming projects, hinting at "crazy" plans post-Y2K!. While specific details remain under wraps, fans can anticipate new music and collaborations that showcase her evolving artistry.